What does a Marketing Project Manager do?

Marketing Project Managers oversee the entire life cycle of marketing projects. This job generally requires involvement through initial planning, ideation and asset creation to the final deliverable presentation. Marketing Project Managers may also collaborate with team members, liaise with sponsors and employers and pitch concepts to clients, potentially influencing the outcome of their projects.

Marketing Project Manager skills and qualifications

Marketing Project Managers typically have a combination of soft skills, technical skills and project-specific knowledge. Project planning, communication, software and time management expertise can help support smooth project execution and favorable results.

You might look for these skills and qualifications:

• In-depth knowledge of current marketing best practices, such as digital marketing principles and social media strategies
• Familiarity with project management processes, such as planning, executing and monitoring project strategies
• Motivational leadership skills, such as team building and active listening
• Proficiency in choosing, tracking, interpreting and addressing key metrics
• Understanding of Kanban boards, such as Jira or Asana
• Ability to incorporate search engine optimization (SEO) strategy into digital marketing efforts
• Strong understanding of customer service, client relations and the benefits of collaboration

Marketing Project Manager experience requirements

Many marketing project management job descriptions require applicants to have several years of experience in marketing and project management. For example, candidates may have worked as a Digital Marketing Manager or SEO Specialist.

Candidates may also benefit from hands-on experience in marketing sub-disciplines, such as a Content Marketer or Social Media Manager.

Marketing Project Manager education and training requirements

Employers may use skills-first hiring to attract strong candidates with project management skills and no formal education. For example, you might consider candidates with transferable skills, such as adaptability, creative thinking and problem solving. Others may prefer Marketing Project Managers with a bachelor’s degree in marketing, business administration or a related field.

Depending on your organization, you may request specialized degrees or concentrations in consumer behavior or global marketing.

Some certifications can also help demonstrate a candidate’s industry knowledge. The Project Management Professional (PMP) certification offered by the Project Management Institute (PMI) is widely recognized and requires applicants to have three to five years of project management experience to participate.

Job description samples for similar positions

If this Project Marketing Manager job description isn’t what you’re looking for, try these job description templates for related positions:

• Product Marketing Manager
• Marketing Director
• Marketing Consultant
• Marketing Specialist

Marketing Project Manager job description FAQS

What is the most important aspect of a Marketing Project Manager’s job?

Your Marketing Project Manager job description may focus on various disciplines and skills, but communication is generally the most important skill for candidates. Marketing Project Managers typically communicate with team members, other internal employees, Supervisors, vendors, contractors, clients and other collaborators.

They may also write proposals, make pitches, hold weekly update videoconferences and host meetings. The content and clarity can heavily impact the final project results and participants’ satisfaction.

How many projects do Marketing Project Managers typically work on at one time?

Marketing Project Managers may lead a single project or several at once, depending on the size, scope and expected timeline of each. They may take on several interconnected projects, churning out assets that can potentially be cross-utilized or sharing resources across initiatives.

Who do Marketing Project Managers report to?

Marketing Project Managers may report to a Marketing Manager or the Director of Marketing, depending on the size of your organization. There may even be a dedicated Project Management Office (PMO) that oversees all active initiatives. In smaller companies, Marketing Project Managers may report to a Vice President (VP) of Marketing, Chief Marketing Officer (CMO) or the business owner.