What does a 9080659brand ambassador1.77product demonstrator0.98cds0.93demonstrator0.69advantage solutions0.611333741760887.2514.7936.35HOURLY7790052025-10-012025-10-312025-09-012025-09-302025-11-05Demonstrator do?

Demonstrators set up displays in retail stores, at trade shows and in other locations where customers are located. They usually give a speech about the product, often as they demonstrate the item. Demonstrators show off different features of the product, demonstrate how to use it and show other important tasks, such as cleaning it or taking it apart. They also engage with people watching the demonstration to build relationships. They might offer samples or let potential customers test out the product. The ultimate goal is to convince prospective buyers that the product is something they need.

9080659brand ambassador1.77product demonstrator0.98cds0.93demonstrator0.69advantage solutions0.611333741760887.2514.7936.35HOURLY7790052025-10-012025-10-312025-09-012025-09-302025-11-05Demonstrator skills and qualifications

Having a variety of skills and qualifications to be an effective Demonstrator makes the candidate more successful. Some examples of skills and qualifications include:

• Excellent public speaking skills
• Ability to engage and connect with people from different backgrounds
• Strong customer service skills
• Active listening skills
• Engaging, persuasive personality
• Effective sales and marketing skills
• Ability to memorize company and product information and recite it on demand
• Strong closing skills

9080659brand ambassador1.77product demonstrator0.98cds0.93demonstrator0.69advantage solutions0.611333741760887.2514.7936.35HOURLY7790052025-10-012025-10-312025-09-012025-09-302025-11-05Demonstrator experience requirements

Many companies will hire Demonstrators without any formal experience because it’s an entry-level position that can be taught easily. The candidate’s personality and presentation skills are often more important than having extensive experience. Most companies are willing to train someone with the right personality if they don’t have any experience. It helps to have previous work experience in sales, marketing or customer service, but Demonstrators often receive on-the-job training.

Demonstrator education and training requirements

Demonstrator careers don’t typically require advanced degrees. A high school diploma is usually all that’s required for the position. Having a degree in marketing or sales can be beneficial, but it’s not necessary. Candidates also don’t need any special certifications or licenses to become Demonstrators.

Job description samples for similar positions

If a Demonstrator isn’t quite what you need for your company, consider these additional job descriptions for related positions:

• Customer Service Representative
• Outside Sales Representative
• Sales Assistant
• Retail Sales Associate

Demonstrator job description FAQs

What is the difference between a Demonstrator and a Sales Associate?

Sales Associates work in stores and help customers find a variety of items. They often wander around the store until a customer needs assistance. They might answer questions, offer suggestions and use sales tactics to encourage customers to buy items. Demonstrators focus more on showing off a certain product. Instead of walking around a store all day, they set up a display and demonstrate the product. They often do their job at vendor fairs or trade shows in addition to setting up in stores. They might complete sales at the end of their demonstrations as well.

How can you make your Demonstrator job description stand out?

Open your job description with an attention-grabbing statement about your product or company. Detail what the product is that the Demonstrator will be presenting along with the locations where they’ll show off the items. You might include statistics about sales or customer satisfaction to show that your product sells well. Include special perks that you offer, such as paid mileage to the demonstration locations or free product samples.

What qualities make a good Demonstrator?

Presentation skills are extremely important for Demonstrators. They need to feel confident in front of a crowd, and they need to know how to hook potential customers and keep them watching the demonstration. It’s also important for Demonstrators to quickly assess prospects and adjust how they talk to them to use sales tactics that will be effective with them. Being a quick thinker is helpful since you never know what customers might ask or say about a product. Someone with extensive product knowledge can often give quick responses that keep the customers engaged.

What should you look for in a Demonstrator resume?

Check for previous Demonstrator experience on applicant resumes, especially in a similar industry or with a product that’s similar to yours. Sales and customer service experience are also beneficial. Seeing sales statistics from previous job experiences can help you determine the effectiveness of the candidates.