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Assistant Store Manager Job Description: Top Duties and Qualifications

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An 2025-10-012025-10-312025-09-012025-09-302025-11-05Assistant Store Manager, or Assistant Manager, is responsible for supporting the Store Manager in the daily business operations of a retail store. General tasks include supervising employees, communicating with and helping customers and carrying out directives given by the manager and the store owner.

Assistant Store Manager duties and responsibilities

Assistant Store Managers complete management and organizational tasks that support the efficiency of a store’s operation and promote a great shopping experience for store patrons. They often have the following duties and responsibilities:

  • Supervise and train staff
  • Review staff performance and offer constructive feedback
  • Collaborate with team leads on setting and achieving team-specific goals
  • Purchase inventory based on current trends, availability of new products and customer interest
  • Display merchandise to maximize purchasing appeal
  • Organize sales and product demonstrations
  • Write sales and customer reports and make recommendations for improvements
  • Interact with customers and resolve complaints or grievances

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Assistant Store Manager Job Description Examples

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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What does an Assistant Store Manager do?

Assistant Store Managers are typically employed at retail stores that sell clothing, jewelry, gifts, tech gadgets and other consumer goods, but they can also work in the food service industry in grocery stores or specialty food and drink shops. Assistant Store Managers use their experience working in retail and their leadership skills to aid Store Managers in hiring employees, setting employee standards, taking inventory and restocking shelves.

They also might be expected to fill in when the Store Manager can’t work. They often have a wider role of carrying out additional duties as necessary with the goal of improving business performance and customer satisfaction.

2025-10-012025-10-312025-09-012025-09-302025-11-05Assistant Store Manager skills and qualifications

Assistant Store Managers use a variety of soft skills and industry knowledge to provide the most comprehensive support they can, which can include:

  • Strong communication and interpersonal skills to effectively lead staff, help customers and work with upper management
  • Great customer service skills, including patience and active listening, to ensure customers feel heard and helped
  • Presentation skills and knowledge of best visual and marketing display practices
  • Conflict management skills to resolve customer issues effectively and ensure efficiency on teams
  • Good time management skills to set realistic deadlines and follow specific steps to reach time-sensitive objectives
  • In-depth knowledge of the store’s merchandise, its exact location and its prices

Assistant Store Manager salary expectations

An Assistant Store Manager makes an average of $27,383 per year. Salary may depend on the level of experience, education and geographical location.

Assistant Store Manager salary expectations

2025-10-01
  • Common salary:
  • Typical salaries range from -
  • Find more information on Indeed Salaries

*Indeed data – 2025-10-01

Assistant Store Manager education and training requirements

Assistant Store Manager candidates may have a minimum of a high school diploma or its equivalent with years of relevant experience and training as a store staff member. Other candidates may have an associate or bachelor’s degree in business or another field. Training is often earned on the job, so 2025-10-012025-10-312025-09-012025-09-302025-11-05Assistant Store Manager candidates are likely to have gained knowledge in general store management, customer service and other necessary tasks. Additional on-the-job training may be helpful to candidates with limited experience with specific store management processes, software or tools.

Assistant Store Manager experience requirements

Many Assistant Store Manager candidates are likely to have at least five years of experience in a retail setting, typically as a junior staff member or store associate. Some candidates may also have previous supervisory experience, often as a team lead or supervisor. Depending on the store’s needs, a degree and relevant certification may be acceptable in place of professional supervisory or leadership experience.

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Frequently asked questions about Assistant Store Managers

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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