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Public Relations Account Manager Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated November 6, 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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7 min read

A Public Relations Account Manager is responsible for managing information between their clients and the general public in order to grow brands and drive sales for clients. Their duties typically involve creating news items, press releases and product placements to influence public opinion and behavior and promote products or clients to their audiences.

Public Relations Account Manager duties and responsibilities

A Public Relations Account Manager’s main duties are to influence the public and promote products through press releases and news items without the use of paid advertising. They craft, polish and maintain the client’s public image and tend to how they portray themselves in public. Some of the most common responsibilities of a PR Account Manager include:

  • Coming up with positive news coverage about clients or products
  • Cooperating with clients and media on a daily basis to come up with news content
  • Researching, drafting and issuing press releases to the news media and blogs
  • Building strong relationships with clients, the media and other employees in the company
  • Constantly monitoring the news media, social media and blogs to find new opportunities for clients
  • Working with the accounts team to craft client proposals and help implement PR activities
  • Attending client meetings and preparing reports for clients

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Public Relations Account Manager Job Description Examples

Example 1

***PR Agency Experience Required***

***FIVE TO SEVEN YEARS Experience Preferred***

Purpose:

An Account Manager in AKCG s Proactive Practice is a vital member of an account team and undertakes a variety of duties in support of efforts to advance the reputation and brand of the firm s clients. They will serve as the account lead for assigned clients and oversee day-to-day workload and junior account team staff. An Account Manager collaborates with team members and senior leaders on communications strategy and execution. An Account Manager s primary duties include, but are not limited to, the responsibilities outlined below.

Responsibilities:

Account Coordination

  • Oversee the maintenance and organization of files for client accounts.
  • Keep account on track and in line with PR plans and larger goals.
  • Manage account budgets and determine resource allocation as needed.

Client Relationships

  • Responsible for client satisfaction as it comes to meeting scope of work goals and delivery of day-to-day work.
  • Provide strategic guidance to account teams on how best to serve clients given scopes of work, client sensitivities and other internal and external factors influencing accounts.
  • Elevate significant priorities and bigger picture opportunities and challenges by liaising with account s strategic leader.
  • Serve as primary day-to-day client contact and ensure account team provides timely response to requests.
  • Lead and recommend client meetings, calls and other timely discussions, as needed.
  • Identify and flag opportunities for organic growth, as well as potential issues and challenges, and liaise with account s strategic leader.

Media Expertise

  • Lead media outreach strategy discussions with keen eye to client sensitivities and needs, with account team and Vice President of Media Relations.
  • Provide strategic recommendations to client on media outreach that is both newsworthy and ties to the client s bottom-line business goals.
  • Oversee and execute media outreach on behalf of clients to secure earned coverage.
  • Guide account team on best practices for building media lists and pitching tactics.
  • Coordinate and facilitate media interviews.
  • Build and maintain relationships with journalists and media outlets.
  • Lead high-priority media opportunities with clients, providing additional support and training where needed (e.g., client briefing document, talking points)

Media Monitoring

  • Advise account team on when to share external but related media content with clients.
  • Provide regular updates aligning with the agreed upon cadence with the client on results of PR efforts.

Proactive Comms. Deliverables

  • Lead the development and execution of PR tactics to promote clients reputations and support business objectives.
  • Provide quality control and final approval of all deliverables while managing timelines.
  • Draft, review and approve client-ready content for a variety of communications channels, including but not limited to press releases, pitches, articles, website content and social media posts.

Timekeeping

  • Submit accurate and consistent reporting of time through Harvest.

Job Type: Full-time

Pay: $62,000.00 - $72,000.00 per year

Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
Schedule:
  • 8 hour shift



Ability to commute/relocate:
  • Glassboro, NJ 08028: Reliably commute or planning to relocate before starting work (Required)

Experience:
  • PR Agency: 5 years Location: In person

Example 2

Glodow Nead Communications has an opening for an experienced hospitality PR professional to work from our San Francisco headquarters. We re seeking someone with a minimum of 4 years experience with a strong concentration in hotel and travel PR. The candidate should be qualified for account manager status or above. We are currently working on a hybrid schedule with onsite presence required every Wednesday. Starting salary is $90k - $100k with generous finder s fee opportunities for new business acquisition (not a job requirement). Collegial, spirited work environment. Top tier clients. We are based in San Francisco with offices in New York, San Diego, Singapore and Shanghai. Inquiries for further information welcome from top prospects. See more at: [website]

To Apply:

Email resume and cover letter to us. Please put Account Manager in the subject line.

Job Type: Full-time

Pay: $90,000.00 - $100,000.00 per year

Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
Schedule:
  • Monday to Friday



Ability to commute/relocate:
  • San Francisco, CA 94111: Reliably commute or planning to relocate before starting work (Required)

Experience:
  • Public Relations Hospitality: 4 years Location: Hybrid remote in San Francisco, CA 94111

Example 3

Our growing B2B marketing agency is looking for a Public Relations Account Manager to develop, implement, observe, and assess our PR and social media strategies used to contribute to the positive public perception of our clients.As our main point of contact, you will be communicating with clients and discussing their promotional needs, budgets, and target audience. Based on the identified clients objectives, you will create press releases, news stories, articles, and social media outreach to raise awareness of the clients products and services and build preferred brands.

Your main goal will be to maintain good working relationships with media representatives and ensure media coverage for our clients and their brands. You will be responding to both media requests and clients inquiries via phone and email on a daily basis. Our ideal candidate has working experience within a public relations agency, excellent organizational skills, and a creative flair.

Responsibilities

  • Writing press releases, news stories, and articles to enhance the credibility of our clients brand messaging
  • Pitching press releases to both local and international media to raise their interest in covering clients stories
  • Maintaining the reputation of the client by creating engaging marketing content related to new product and service launches
  • Responding to phone calls and emails from clients and media representatives
  • Arranging interviews and online meetings for the senior staff
  • Analyzing the success of public relations and social marketing strategies through customer engagement reviews to identify areas for improvement

Requirements

  • Bachelor s degree in Public Relations, Communications, Marketing, Journalism, or another relevant field
  • B2B experience is a plus
  • 4+ years of experience in a similar role
  • Expert knowledge of social media platforms
  • Strong knowledge of numerous public relations programs
  • Outstanding written and oral communication skills
  • Superb presentation skills

Salary is commensurate with experience.

Job Type: Full-time

Pay: $55,000.00 - $80,000.00 per year

Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
Schedule:
  • 8 hour shift
  • Monday to Friday
Supplemental pay types:
  • Bonus pay

Ability to commute/relocate:
  • Downingtown, PA 19335: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
  • What is your salary requirement?

Experience:
  • Account management: 2 years (Preferred)
  • Public relations: 3 years Location: Hybrid remote in Downingtown, PA 19335

Example 4

About us:

Zomee is a leading company in the healthcare sector, specializing in the design and manufacture of innovative breast pumps. Our mission is to support mothers on their breastfeeding journey by providing reliable, efficient, and comfortable breast pumping solutions. With a commitment to quality and user satisfaction, Zomee is dedicated to enhancing the breastfeeding experience for moms everywhere.

*Overview:
  • We are seeking a skilled Public Relations Manager to join our team. The ideal candidate will be responsible for managing and enhancing the organization's public image and communication strategies. *Duties:
  • - Develop and implement PR strategies to promote the company's mission and values - Create and distribute press releases to targeted media outlets - Maintain relationships with key media representatives - Monitor and analyze media coverage - Organize events, press conferences, and interviews - Oversee the production of marketing materials - Handle crisis management situations effectively *Requirements:
  • - Bachelor's degree in Public Relations, Journalism, Marketing, or related field - Proven experience in PR, communications, or a similar role - Excellent written and verbal communication skills - Strong proofreading abilities with attention to detail - Ability to write compelling content in various styles - Proficiency in public speaking and presenting information effectively - Experience in media relations, market research, and social media management Joining our team as a Public Relations Manager offers the opportunity to work in a dynamic environment where creativity and strategic thinking are valued.

Job Types: Part-time, Internship

Pay: $20.00 - $23.00 per hour

Expected hours: 20 – 30 per week

Benefits:
  • Dental insurance
  • Health insurance
  • Paid time off
Schedule:
  • 4 hour shift
  • 8 hour shift



Experience:
  • Writing skills: 3 years (Preferred)

Ability to Commute:
  • Pompano Beach, FL 33069 (Required)

Ability to Relocate:
  • Pompano Beach, FL 33069: Relocate before starting work Location: In person

Example 5

About Us

We are a woman-owned business that understands the demands of life and work. Because of our background, we do our best to balance the up and down responsibilities of personal life with the left and right requirements of professional careers. We believe successful outcomes and great results thrive in a flexible, supportive environment. In everything we do, we're always looking for ways to level up. Striving to be exciting and engaging with our work. Aiming to be encouraging and thoughtful with our growth. And aspiring to be respectful and rewarding with our benefits. What You'll Do The Account Manager should have established media relations experience and an ability to confidently direct team members on executing media relations strategy. All AM PR team members have go-getter energy and meet our company values of trustworthiness and dependability. Clients will depend on this Account Manager for timely and polished communications, showcasing an investment in understanding the business of each company on the team. You'll have radical ownership over all of the activities that take place on your team(s). You will work alongside leadership to develop strategy for campaigns and deliver on its execution.

Responsibilities:

  • Client relations across entire client group; acting independently as the team lead and ensuring all communication with the clients is professional and timely
  • Ensure team is executing entire scope of work for client campaigns, which may include the following: media relations, analyst relations, recognition programs, social media, and content creation.
  • Develop quarterly campaigns ideas, managing up on strategy needs and holes to the VP and principal.
  • Plan and execute cohesive thought leadership strategies
  • Maintain media relationships and ensure on-target media outreach by team members. Focus on media engagement; create personal strategy for driving new introductions
  • Pitch top tier media and secure stories aligned with expectations
  • Handle media management from story idea to publication
  • Oversee all writing and content; aligning materials with both client and media preferences; ensure all content meets quality and creative standards
  • Managing and mentor junior team members, with oversight into how team is running as a whole
  • Ensuring all updates are prepared for the team and the client, including but not limited to updating internal databases, agendas, reports, etc.
  • Identifying areas of opportunity for team process improvement

What We're Looking For
  • Bachelor's Degree or higher
  • 6-8 years public relations experience ideally in B2B technology; healthcare sectors and agency experience highly preferred
  • Experience with management and communication tools such as media databases (Cision, Muck Rack), Slack, Trello, Airtable, Google Workspace
  • Familiarity with social media platforms (Twitter, Instagram, Facebook)
  • Media savvy (Digital, Print, TV, Radio/Podcasts)

Why You'll Like Working Here
  • Unlimited PTO
  • Medical and Dental Benefits
  • Paid maternity leave
  • 401K with matching
  • Flex work schedule
  • Remote work
  • Computer and cell phone stipends
  • Summer Fridays

Job Type: Full-time

Pay: $70,000.00 - $73,000.00 per year

Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Parental leave
Schedule:
  • 8 hour shift
Supplemental Pay:
  • Bonus pay

Application Question(s):
  • How many years of media relations/press relations experience do you have in PR?

Experience:
  • Public Relations Agency: 5 years Location: Remote

Example 6

About Us

We are a woman-owned business that understands the demands of life and work. Because of our background, we do our best to balance the up and down responsibilities of personal life with the left and right requirements of professional careers. We believe successful outcomes and great results thrive in a flexible, supportive environment. In everything we do, we're always looking for ways to level up. Striving to be exciting and engaging with our work. Aiming to be encouraging and thoughtful with our growth. And aspiring to be respectful and rewarding with our benefits. What You'll Do The Account Manager should have established media relations experience and an ability to confidently direct team members on executing media relations strategy. All AM PR team members have go-getter energy and meet our company values of trustworthiness and dependability. Clients will depend on this Account Manager for timely and polished communications, showcasing an investment in understanding the business of each company on the team. You'll have radical ownership over all of the activities that take place on your team(s). You will work alongside leadership to develop strategy for campaigns and deliver on its execution.

Responsibilities:

  • Client relations across entire client group; acting independently as the team lead and ensuring all communication with the clients is professional and timely
  • Ensure team is executing entire scope of work for client campaigns, which may include the following: media relations, analyst relations, recognition programs, social media, and content creation.
  • Develop quarterly campaigns ideas, managing up on strategy needs and holes to the VP and principal.
  • Plan and execute cohesive thought leadership strategies
  • Maintain media relationships and ensure on-target media outreach by team members. Focus on media engagement; create personal strategy for driving new introductions
  • Pitch top tier media and secure stories aligned with expectations
  • Handle media management from story idea to publication
  • Oversee all writing and content; aligning materials with both client and media preferences; ensure all content meets quality and creative standards
  • Managing and mentor junior team members, with oversight into how team is running as a whole
  • Ensuring all updates are prepared for the team and the client, including but not limited to updating internal databases, agendas, reports, etc.
  • Identifying areas of opportunity for team process improvement

What We're Looking For
  • Bachelor's Degree or higher
  • 6-8 years public relations experience ideally in B2B technology; healthcare sectors and agency experience highly preferred
  • Experience with management and communication tools such as media databases (Cision, Muck Rack), Slack, Trello, Airtable, Google Workspace
  • Familiarity with social media platforms (Twitter, Instagram, Facebook)
  • Media savvy (Digital, Print, TV, Radio/Podcasts)

Why You'll Like Working Here
  • Unlimited PTO
  • Medical and Dental Benefits
  • Paid maternity leave
  • 401K with matching
  • Flex work schedule
  • Remote work
  • Computer and cell phone stipends
  • Summer Fridays

Job Type: Full-time

Pay: $70,000.00 - $73,000.00 per year

Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Parental leave
Schedule:
  • 8 hour shift
Supplemental Pay:
  • Bonus pay

Application Question(s):
  • How many years of media relations/press relations experience do you have in PR?

Experience:
  • Public Relations Agency: 5 years Location: Remote
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Job Description Best Practices
Optimize your new and existing job descriptions to reach more candidates
Get the Guide

What does a Public Relations Account Manager do? 

Public Relations Account Managers provide consultations and lead media campaigns at public relations firms or at large corporations that have a dedicated PR department. They assess public opinion of their clients and create an action plan for generating positive attention and aligning media buzz with their client’s goals. Informing the public about new initiatives, responding to criticisms and concerns, highlighting community outreach and building industry relationships are all key purposes of a Public Relations Account Manager. Public Relations Account Managers are essential to an organization because they help shape a brand’s identity, reputation and profile.

Public Relations Account Manager skills and qualifications

The position of a Public Relations Account Manager is crucial in building a good rapport with the general public, so candidates need to have a number of skills to excel in the job, including:

  • Excellent digital and traditional communication skills
  • Knowledge of public relations and client service
  • Relationship building and networking skills
  • Emotional and interpersonal intelligence
  • In-depth understanding of and experience with news media and social media
  • Creative, strategic and innovative
  • Excellent writing and editing skills
  • Analytical and business-oriented

Public Relations Account Manager education and training requirements

In most cases, employers look for a minimum of a bachelor’s or associate degree from Public Relations Account Manager candidates. The top degrees to look out for include journalism, mass communication and public relations. Candidates who have high school diplomas and prior experience in public relations may also be considered. You might also look for candidates with certifications from professional organizations like the Public Relations Society of America or applicants who took extra courses to build skills in areas like marketing and social media.

Public Relations Account Manager experience requirements

To become a Public Relations Account Manager, candidates should have prior experience in a PR agency, public relations office or any fast-paced media field. The amount of experience required varies depending on the size of your organization and a candidate’s education. For smaller companies, candidates may only need a few years of experience, but larger companies may prefer candidates who have around 10 years of experience working in a marketing or communications position, including some managerial experience.

Job description samples for similar positions

If you’re looking for candidates for similar roles to the Public Relations Account Manager, see our job description templates for related positions:

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