What does a Marketing Strategist do?
A Marketing Strategist can work in-house for one company or for an agency doing client work for a variety of companies. Some Marketing Strategists also work as freelancers, finding their own clients instead of working for another company. Regardless of where they work, the purpose of the Marketing Strategist’s role is to develop a marketing strategy for the company. They work with the company to identify goals for the marketing campaign and develop the strategies and activities that will achieve those goals. Marketing Strategists collaborate with other marketing team members and clients to develop effective marketing campaigns.
Marketing Strategist skills and qualifications
Certain skills and qualifications make Marketing Strategists successful, including:
- Experience with marketing software and technology
- Strategic decision-making and problem-solving skills
- Ability to work with a team of marketing professionals
- Clear written and verbal communication to express ideas and share the marketing strategies
- Desire to stay current on the latest marketing strategies and best practices
- Varied marketing experience on different sized accounts and different types of marketing campaigns
- Effective goal-setting skills
- Analytical skills to evaluate the effectiveness of a campaign
Marketing Strategist experience requirements
Many companies prefer Marketing Strategists with at least two years of experience in marketing, but some companies prefer more experience. Candidates can earn that experience in a related marketing position and through marketing internships. They might work in a marketing department carrying out the campaigns that a Marketing Strategist creates, for example. Companies might also look for experience in specific marketing skills or tools, such as content management systems, Google Analytics or digital marketing based on the duties of the role.
Marketing Strategist education and training requirements
Marketing Strategist careers usually require a bachelor’s degree in marketing or a related field, such as communications or business. Some Market Strategists earn a master’s degree in marketing. While not necessary to work in the field, having a master’s degree is a bonus when hiring.
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Marketing Strategist job description FAQs
What is the difference between a Marketing Strategist and a Marketing Manager?
The Marketing Strategist focuses on specific marketing strategies and plans for the company or client. They do the research and create the details for the strategies. They might also manage the budget for the specific marketing campaigns they’re handling. A marketing manager focuses on the marketing department as a whole. They might oversee the general marketing strategy, but they also handle the day-to-day operations of the department, including hiring staff, managing the overall department budget and developing department policies and procedures.
What should you look for in a Marketing Strategist resume?
When reviewing resumes, look for candidates who have varied marketing experiences. An applicant who has worked for a marketing agency will likely have a wide range of experiences since they create marketing campaigns for a variety of business types. Check for statistics that quantify the applicant’s success with previous marketing campaigns. Even if the work experience was in a different marketing role, seeing hard data regarding their marketing work can help you evaluate their skills. Consider the volume of work the candidate has done in the past. If they managed a large number of accounts at once with high success rates, this shows promising potential. Check for experience in the specific tools and systems your company uses, such as the content management system you use. While a top candidate can learn these skills, it’s easier if the top pick already knows how to use the programs.
What qualities make a good Marketing Strategist?
Successful Marketing Strategists need a mix of strong analytical skills and creativity, using the data to create unique marketing strategies that are backed up by the numbers. They’re not afraid to try new things and test out the results to see if they need to change the plan. Marketing Strategists are goal-driven and don’t give up until their campaigns reach the desired goals. They also love learning about the latest marketing strategies to stay at the front of the marketing industry.
Who does a Marketing Strategist report to?
A Marketing Strategist typically reports to the Marketing Director or Marketing Manager. Some companies have a Vice President of Marketing who serves as the supervisor for the marketing department.
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