What does a Sales Operations Manager do?
Sales Operations Managers are responsible for maximizing efficiency in an organization’s sales process. Larger organizations face more complex sales operations, so a Sales Operations Manager and their team of specialists can facilitate the organization’s goals by supporting the sales team. By developing and implementing more efficient processes, such as automation or CRM tools, Sales Operations Managers help sales teams succeed in their roles and goals. Sales Operations Managers may also research and analyze sales data and collaborate with other departments and upper management to identify and strategize organizational goals.
Sales Operations Manager skills and qualifications
An effective Sales Operations Manager should satisfy the skills and qualifications requirements for your role, such as:
- Strong leadership skills to evaluate ongoing sales team performance and provide training and coaching when necessary
- Communication skills for effective verbal and written communications with sales teams, operations specialists, collaborating departments and upper management
- Advanced analytical and problem-solving skills to identify opportunities for sales process improvements and develop and implement new strategies
- Financial skills and business acumen to understand sales profitability and opportunities
- Technology skills to utilize CRM and database software tools in daily tasks
- Research and reporting skills to analyze sales data and consumer trends to create sales forecasts
Sales Operations Manager experience requirements
Sales Operations Managers are generally required to have a significant amount of experience working in a relevant sales or sales operations role. They should be able to demonstrate their knowledge and proficiency in sales operations management through previous roles, even if not as a manager. More senior positions generally require candidates to have at least five years of experience with at least two of those years in a sales operations management role.
Sales Operations Manager education and training requirements
Sales Operations Managers should have a bachelor’s degree in business or other relevant fields. Courses and majors or minors in subjects such as management, finance, statistics and marketing may be an asset. Some candidates may not need a bachelor’s degree if they have an equivalent level of professional experience.
Sales Operations Manager salary expectations
According to Indeed Salaries, the average salary for a Sales Operations Manager is $68,448 per year. Sales Operations Managers also earn an average of $15,000 in commission per year. Salary and commission amounts may depend on experience, education, location and organization.
Sales Operations Manager salary expectations
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Common salary:
83864.35 YEARLY -
Typical salaries range from
16000.00 -204000.00 YEARLY - Find more information on Indeed Salaries
*Indeed data –
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Sales Operations Manager job description FAQs
What’s the difference between a sales manager and a Sales Operations Manager?
Larger and more complex organizations often have separate roles for sales management and sales operations management. Sales managers focus on managing the interactions and relationships of sales representatives and clients, providing feedback and support when they see opportunities. Sales Operations Managers are responsible for ensuring that sales processes run smoothly and efficiently by developing and implementing optimized processes.
What qualities make a good Sales Operations Manager?
A Sales Operations Manager should possess the following qualities:
- Leadership abilities to delegate tasks and support sales teams and sales operations specialists
- Written and verbal communication skills to effectively collaborate with teams, other departments and upper management
- Research, analysis and problem-solving skills to understand sales and consumer data and create optimized sales processes
- Technology skills to use CRM and automation tools in daily processes and act as a point of contact
What qualities should you look for in a Sales Operations Manager resume?
When considering candidates’ resumes, check that they include skill and qualification keywords that match your job description. They should possess all of the indicated skills and experience levels, such as a bachelor’s degree in business or a related field, previous sales management experience and advanced skills for more senior roles.
Who reports to the Sales Operations Manager?
All levels of an organization’s sales team report to the Sales Operation Manager, manager, since the individual is responsible for making sure that each member is performing their tasks efficiently and optimally. Sales associates, representatives and operations specialists are among the primary sales department members who report to the Sales Operations Manager.
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