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Communication Specialist Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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282421778communications9.46marketing5.39public relations3.21communications specialist3.11social media1.3629257133302116000.0064971.32146000.00YEARLY1127280832025-10-012025-10-312025-09-012025-09-302025-11-05Communication Specialist, also known as a Public Relations Specialist, creates and maintains a public image for clients. Duties and responsibilities involve handling communications between a company and its clients or other parties, including investors and reporters.

 

Communication Specialist duties and responsibilities

A Communication Specialist’s primary daily tasks involve communicating with the public on behalf of a business or organization. Specific duties and responsibilities can include: 

  • Creating press releases to be released to the media
  • Responding to media inquiries and requests
  • Ensuring that a company or organization’s team members communicate clearly in public speaking venues or interviews
  • Writing and editing speeches for business clients
  • Discovering public opinion on clients through social media research and polling
  • Evaluating and contributing to marketing efforts to ensure that messaging is correct
  • Working to maintain a company’s public image

Hire your next Communication Specialist today.

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Communication Specialist Job Description Examples

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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What does a 282421778communications9.46marketing5.39public relations3.21communications specialist3.11social media1.3629257133302116000.0064971.32146000.00YEARLY1127280832025-10-012025-10-312025-09-012025-09-302025-11-05Communication Specialist do? 

A Communication Specialist is a mediator between a business or organization and the public. The role involves building and maintaining a positive public image and brand reputation for the company through its published content, social media presence and other communications.

Communication Specialist skills and qualifications

A successful Communication Specialist should be skilled in written and spoken communication. They also should have: 

  • Interpersonal skills and the ability to interact well with the public and media
  • A kind and professional demeanor to project a positive image for the company
  • Problem-solving skills to handle sensitive issues that might arise surrounding the company’s public image
  • Good judgment to know the correct way to word statements and interactions to maintain a positive reputation
  • Organizational skills to manage several projects at a time, while successfully coordinating meetings and deadlines
  • Speaking skills for speaking on behalf of a company, as well as the ability to maintain key company messaging in all verbal interactions
  • Writing skills to write clear, grammatically correct, professional press releases, speeches and content for social media

Communication Specialist experience requirements

Employers hiring 282421778communications9.46marketing5.39public relations3.21communications specialist3.11social media1.3629257133302116000.0064971.32146000.00YEARLY1127280832025-10-012025-10-312025-09-012025-09-302025-11-05Communication Specialists may hire candidates with minimal to no experience, as long as they can demonstrate excellent communication skills. Experience with public-facing roles in high school is a plus, such as participating in the school’s newspaper or being on the school’s news and video production teams. Above all, a Communication Specialist must show professionalism, a friendly demeanor and the desire to communicate effectively and efficiently in both written and spoken communication.

Communication Specialist education and training requirements

Communication Specialists typically need a bachelor’s degree in communications or public relations, although other degrees in business or social sciences could be sufficient. In most interviews, employers will ask for a portfolio of the candidate’s work relating to communications or press release writing. If a candidate has completed internships with marketing or public relations departments, it may be helpful in their job search as a Communication Specialist. Additionally, candidates with demonstrated experience in a high school newspaper or community leadership roles are often preferred.

Communication Specialist salary expectations

According to Indeed Salaries, the average yearly salary for a Communication Specialist in the United States is $54,762. However, the salary for this role is dependent on experience, education, location and company.

Job description samples for similar positions

In case this job description doesn’t match your company’s specific needs, these are similar positions that might be of interest:

Communication Specialist job description FAQs

Where does a Communication Specialist work? 

Communication Specialists are an integral part of many industries and can be found in public, private and nonprofit sectors. They often work closely with marketing departments to ensure that all company messaging accurately reflects the entity’s goals and mission.

Why is the role of a Communication Specialist important? 

Maintaining consistent messaging for a company is vital to its reputation and potential. If a company’s messaging is controversial, confusing or not reflective of the organization’s goals and vision, it can negatively affect leadership and brand identity.

What type of person is best for a Communication Specialist role? 

The best candidate for a Communication Specialist position should be able to spend a large amount of time effectively communicating with others. An ideal candidate has above-average written and verbal communication skills and a portfolio that reflects successful past projects.

Who does a Communication Specialist answer to? 

A 282421778communications9.46marketing5.39public relations3.21communications specialist3.11social media1.3629257133302116000.0064971.32146000.00YEARLY1127280832025-10-012025-10-312025-09-012025-09-302025-11-05Communication Specialist often answers to the Director of Communication or Public Relations Manager to ensure they meet all of the requirements for the job. In smaller organizations or start-ups, a Communication Specialist might answer directly to the Vice President.

Are Communication Specialists satisfied with their salary? 

According to Indeed, an average of 58% of Communication Specialists are happy with their salary.

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Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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