Marketing & sales

What Is Marketing Communication (MarCom)?

Talk to the public more effectively with better marketing communication, also known as MarCom. Find the best communicators to manage your public-facing messaging.

7 Creative Business Giveaway Ideas to Promote Your Small Business

Explore multiple business giveaway ideas that can promote your products or services, build your brand and increase sales to help your organization grow.

What Is a Brand Ambassador? Guide for Employers

What is a brand ambassador, and how do they differ from the influencers who are dominating the digital space? Find out why these two roles are different.

Guide to Professional Sales Organizations

Network and collaborate with others in your field through professional sales organizations. Joining is a great way to demonstrate your commitment to your career.

What Are the Benefits of Direct-to-Consumers Businesses Over B2B and B2C?

Learn the similarities and differences between companies that are structured to function as direct-to-consumers, business-to-business and business-to-consumers.

A Retailer's Guide To 4-5-4 Calendars

Learn why retailers split their sales schedules into a 4-5-4 calendar style and how this technique provides more accurate insights into seasonal sales patterns.

Pros and Cons of TikTok vs. Instagram Advertising

Grow your brand presence with two of today's most powerful social media platforms, Instagram Advertising and TikTok ads. Here's how to start.

10 Tips for Acquiring Your First Clients or Customers

Explore tips for acquiring your first client, including how to target and attract the right customers.

Best Practices for Email Marketing in Your Business

Email marketing allows businesses to develop new leads and encourage previous customers to continue engaging with their business. Learn more in this comprehensive guide.

Best Practices for TV Advertising for Your Business

Learn the basics of TV advertising, including how to price TV ads and how to produce excellent ad content.

7 Types of Advertising in Business to Consider

There are a number of types of advertising you should consider when crafting a comprehensive advertising plan for your business. Learn about the most common methods.

How to Define Brand Identity and Why It Matters

Learn the importance of brand identity to the success of your business. Branding ties together disparate elements in your marketing strategy for a cohesive approach.

Business Collection Letter Tips and Examples (With Downloadable Templates)

Get some tips for writing collection letters for your business, and download a template to use when collecting past-due balances.

Developing the Right Promotion Mix for Your Business

Learn the basics of creating a promotional mix for your company to guide customer interactions and increase the effectiveness of your marketing plan.

Website vs Mobile Apps: What's Right for Your Business?

Learn what a mobile website and app are, discover the differences between the two, and review tips for choosing the best one for your business.

Selecting a CRM for Your Small Business: Key Criteria

Learn how to select the best CRM for your organization by reviewing desirable features and steps for choosing a platform. Review answers to FAQs about CRMs.

Press Releases for Your Business: Best Practices

A press release can help your company share important news and reach a new audience. Learn about the best practices of writing and distributing press releases.

Gaining Competitive Edge: Strategies for Small Businesses

Your competitive edge sets your company apart from others in the marketplace. Learn how to improve your competitive edge to attract customers and earn higher profits.

What Is a Reference Group in Business? An Intro

Learn about the different types of reference groups and how they impact customers of a small business.

Wholesale Buying: Steps for Your Business

Wholesale buying allows businesses to acquire products and materials at an affordable price point. Learn more in this comprehensive guide.

What Is the Definition of Target Audience? An Introduction

Identifying your target audience is an important part of creating effective advertisements. Learn the target audience definition and the importance of this term.

How to Plan an Event for Your Small Business

Learn why small businesses throw events, the types of events they usually host, how to plan your own company's event and which roles can help plan your events.

Examples of a Press Release

Learn about the different types of press releases and review these templates to write your own. Download the template for free (PDF or Word).

What is the Best Time to Post on Social Media for Your Business?

Learn why it's important to post on certain social media outlets at specific times of days and the best days and times you should and shouldn't post.

Getting Started With Buyer Personas

Buyer personas are a tool for increasing the efficacy of your marketing strategies. Learn how to create your own buyer personas.

Registering a Domain Name for Your Business: Best Practices

Learn what a domain name is, why you need one and how to set up a business domain name.

How to Write an Effective Case Study

Case studies are a type of content marketing centered on the customer experience. Learn more about this tool for your business.

Understanding Procurement Definitions

A well-thought-out procurement process can help you establish professional relationships that benefit your business and your customers. Learn more in this comprehensive guide.

How to Start a Social Media Management Company

Learn the benefits of starting a social media management company, types of services to offer, how to hire employees and the best ways to market your company.

How to Start Your Own Direct Sales Company

Learn what a direct sales company is, how to start one, how to determine the products you'll sell, the estimate of how much it'll cost and ways to market it.

Creating a Marketing Plan for Your Business (With Template)

Learn how to develop a strong marketing plan to guide your business development, reach an audience and drive profits strategically.

The How and Why of Advertising on Groupon

Learn more about what Groupon is, what kinds of businesses find more success from it, what kind of benefits you can expect and how to advertise on Groupon.

How Much Does a Billboard Cost?

In this article, we discuss how much a billboard costs, explore the different types, cost factors for billboard advertising and tips for maximizing return on investment (ROI).

What Is Marketing Management? An Introduction

Learn about marketing management in business.

Yelp Advertising: Tips and Considerations

Yelp advertising offers businesses flexible options for marketing their products and services to the public. Learn more about advertising on Yelp in this guide.

What is a Marketing Mix? The 4 Ps and 7 Ps Framework for Business Growth

Learn what a marketing mix is and how the 4 Ps and 7 Ps frameworks help you align offerings, engage customers, hire the right people and grow your business.

How to Make Business Cards Employees Want to Give Out

A well-designed business card can project the professionalism of your business to customers and business partners. Learn more in this guide.

What Is a Focus Group? Best Practices for Your Business

Focus groups can provide an innovative approach to conducting research for your business. Learn more here.

Creating a Social Media Strategy for Your Small Business

A social media strategy can help you create a polished platform from which you can market your business.

How to Get Started With an X (Twitter) Business Account (In 5 Steps)

Wondering if Twitter is the right platform for your business? Take a look at these tips on creating a Twitter account for your business.

Using Business Promotion to Boost Your Bottom Line

Here is a comprehensive guide to help you understand product promotions, how they differ from advertising and the methods you can use to promote your products.

What Is a Backgrounder? (And Why You Should Write One)

Learn what a backgrounder is and how it can benefit your business.

Examples of Niche Marketing for Small Business

Learn about different examples of niche marketing and how to find a niche for your business.

What Is Copy in Marketing (and Who Do You Need to Write It)?

Learn more about what copy means in marketing and how it can benefit your business in this comprehensive guide.

What Is Marketing? A Business Guide

Learn what marketing is, why it's important for your business, types of marketing and how to develop a successful marketing strategy.

A Guide to Customer Relations Management

Learn the basics of customer relations management for business owners.

What is the Definition of Sales?

Learn what selling is, the types of selling and the roles that fall under this profession. Use the list of good salesperson qualities to help you make the best hiring decision.

What Is the Definition of Publicity?

If you want to grow your business, publicity will be required so more people know about you. Here is how you can get publicity for your company.

Targeted Marketing Strategies to Accelerate Your Business

Learn what targeted marketing is and explore different strategies your business can follow to successfully target your audience.

Google Trends: Best Uses for Small Businesses

Google Trends is an excellent tool to include in your marketing strategy. Learn more about Google Trends, its benefits and how to use it effectively in this comprehensive guide.

Brand Marketing: Building a Business People Trust

Brand marketing builds customer loyalty and attracts top talent. Learn how to define your brand identity, create a strategy and drive growth with your story.

Creating a Customer Journey Map (With Template)

Discover what a customer journey map is, the benefits of creating one, different types of journey maps, how to create one, plus a template and an example.

Advertising Definition: How to Advertise (And Grow) Your Business

Review the different types of advertising, tips to get started and frequently asked questions.

Advertising a Business on Google: Top Tips for Success

Learn how Google Ad words works and best practices for using it.

The Cost of Print Advertising: a Guide for Managers

Learn about the costs associated with various types of print advertising and how to get the most return on your investment.

Running an Advertising Campaign: A Guide for Business Owners

Effective advertising uses paid channels like print billboards, radio, TV direct mail, email and social media to reach audiences and drive customer actions.

What Is a Loss Leader Pricing Strategy? An Introduction for Managers

Learn more about how loss leaders can attract new customers, boost sales and increase profits.

Starting a Facebook Business Page

Learn how having a Facebook business page can help your organization and how to create one.

Best Practices for Media Training

Learn the importance of media training and how to use it to prepare your employees to represent your business effectively when interacting with the media.

A Guide to Crafting Company Mission Statements

Learn more about how to write a company mission statement, including writing about your company's products and services and its purpose.

Introduction Emails to Clients (With Free Template Downloads)

Find out what an introduction email is, how to write one, and templates and examples of effective intro emails. Download the template for free (PDF or Word).

A Guide To Creating a Tagline for Your Company

Learn what a tagline is and how to create one for your company or product.

A Manager's Guide to Objectives and Goals in Business

Setting goals and objectives is important if you're growing a business and you can learn more doing so by understanding the difference between the two.

What Does KPI Mean?: An Introduction for New Leaders

Learn what KPIs are, tips for using them and how to define business KPIs.