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Financial Services Representative Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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A 319241603finance4.54banking2.27bank teller1.65bank1.49state farm1.1923892032629114000.0072024.77183000.00YEARLY415317892025-11-012025-11-302025-10-012025-10-312025-12-05Financial Services Representative, or FSR, sells banking and investment products to customers. They uncover clients’ financial goals, recommend products that match their needs and provide customer service when questions or issues arise.

319241603finance4.54banking2.27bank teller1.65bank1.49state farm1.1923892032629114000.0072024.77183000.00YEARLY415317892025-11-012025-11-302025-10-012025-10-312025-12-05Financial Services Representative duties and responsibilities

The overall key responsibility of a 319241603finance4.54banking2.27bank teller1.65bank1.49state farm1.1923892032629114000.0072024.77183000.00YEARLY415317892025-11-012025-11-302025-10-012025-10-312025-12-05Financial Services Representative is to ensure that clients of a financial institution have the right products and services for their needs. Specific Financial Services Representative job duties may include:

  • Asking questions to gain an understanding of the client’s current financial situation and short- and long-term financial goals

  • Suggesting checking and savings accounts, loans, certificates of deposit, credit cards and other products and services that fit clients’ needs

  • Explaining the features and benefits of recommended products

  • Gathering client information and completing paperwork to open new accounts

  • Handling inquiries about account balances, payments due and other concerns

  • Researching errors and issues with accounts

  • Performing account maintenance tasks such as adding names or closing accounts

  • Striving to meet goals for opening new accounts and loans

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Financial Services Representative Job Description Examples

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Job Description Best Practices
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What does a 319241603finance4.54banking2.27bank teller1.65bank1.49state farm1.1923892032629114000.0072024.77183000.00YEARLY415317892025-11-012025-11-302025-10-012025-10-312025-12-05Financial Services Representative do?

A Financial Services Representative plays an important role in the success of a financial institution. They typically serve as the frontline sales associate, recommending and opening new deposit and lending accounts for customers. By spotting sales opportunities and effectively selling products and services, Financial Services Representatives contribute to the growth of financial institutions’ total deposits on hand and loan fee and interest revenue. In addition, 319241603finance4.54banking2.27bank teller1.65bank1.49state farm1.1923892032629114000.0072024.77183000.00YEARLY415317892025-11-012025-11-302025-10-012025-10-312025-12-05Financial Services Representative job duties often include customer service tasks that, when executed proficiently, can increase customer satisfaction and aid in customer retention.

Financial Services Representative skills and qualifications

People who are successful in Financial Services Representative careers often have certain skills in common. Seeing the following qualifications on a résumé may indicate a quality candidate for a Financial Services Representative position:

  • Proven ability to identify sales opportunities and manage objections

  • Data entry skills to input customer information accurately

  • Oral communication skills to explain complex financial concepts in an easy-to-understand manner

  • Interview skills to ask probing questions to determine customer needs

  • Multitasking and organizational skills to assist multiple clients with a variety of needs each day

  • Customer service skills to positively interact with customers who may be angry or distressed

  • Thorough understanding of banking products and services

  • Knowledge of banking rules and regulations that govern deposit accounts and consumer loans

319241603finance4.54banking2.27bank teller1.65bank1.49state farm1.1923892032629114000.0072024.77183000.00YEARLY415317892025-11-012025-11-302025-10-012025-10-312025-12-05Financial Services Representative experience requirements

Most financial institutions have a tiered system for Financial Services Representative positions. For entry-level Financial Services Representative I positions, employers typically prefer 1 or more years of customer service and/or sales experience. Financial Services Representative II and III positions often involve training new hires and additional responsibilities. As a result, you may wish to focus on candidates who have 3 or more years of experience in banking or a related field for these roles.

Financial Services Representative education and training requirements

In most cases, a high school diploma or GED is the minimum education required for entry into 319241603finance4.54banking2.27bank teller1.65bank1.49state farm1.1923892032629114000.0072024.77183000.00YEARLY415317892025-11-012025-11-302025-10-012025-10-312025-12-05Financial Services Representative careers. However, you may wish to prioritize candidates who hold an associate or bachelor’s degree in business, finance or a related field. Some Financial Services Representatives sell insurance and investments such as annuities and mutual funds. These individuals must hold a state-issued license. Each state establishes its unique licensing requirements. Generally, those seeking a license must complete a training program and pass a written examination.

Job description samples for similar positions

If this Financial Services Representative job doesn’t fully capture your needs, consider basing the description for your open position on one of the following closely related titles:

Financial Services Representative job description FAQs

How do the job duties of a Financial Services Representative differ by setting?

Some Financial Services Representatives meet with clients face-to-face in offices, while others work in call centers. A representative in a call center may have additional responsibilities, such as updating call logs and transferring phone calls to branch offices and other departments. Those who work in offices may be required to sign off on banking transactions and assist bank staff with tasks such as auditing the vault, teller cash drawers and ATMs.

How is a Financial Services Representative different from a Financial Advisor?

Like Financial Services Representatives, Financial Advisors help clients accomplish their financial goals. However, they typically offer different types of solutions. A Financial Services Representative usually recommends traditional checking, savings and loan products, while a Financial Advisor tends to sell investments, including stocks, bonds and mutual funds. In some cases, Financial Advisors simply provide advice and allow clients to invest on their own. Financial Services Representatives represent a particular financial institution and sell its products and services.

What makes a good Financial Services Representative job description?

A good Financial Services Representative job description clearly describes the working environment so candidates know whether they’re applying for an office or call center position and what hours they can expect to work. The job description should also mention what types of products and services the representative will sell and specify if licensing is required. Mentioning commissions, bonuses, benefits and perks of employment can help your job description stand out to attract quality candidates.

Job Description Best Practices
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Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

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Job Description Examples

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