What does a Sales Promoter do?
Sales Promoters are usually employed by large retail brands to help with product advertising and increase brand awareness. They work directly with customers to share knowledge of the brand’s products and generate interest in the company’s services. Candidates must have exceptional customer service abilities to engage with consumers, both in-store and online, and close sales through their knowledge and enthusiasm for the brand.
Sales Promoters can work in a retailer’s store location or they may also work at company events, trade shows and festivals where they have a chance to attract new buyers by sharing their product knowledge. They may also work online to engage with users on a company’s social media profiles.
Sales Promoter skills and qualifications
A successful Sales Promoter candidate will possess several prerequisite skills and qualifications to complete their job duties. These include:
- Verbal communication, conversationalist
- Self-motivated,takes proactive approach
- Memorization, to share product knowledge and details
- Outgoing personality
- Have and be able to use a smartphone for digital communication
- Organizational skills
- Valid driver’s license or another reliable mode of transportation
Sales Promoter experience requirements
Besides possessing the above skills and qualifications, some employers may want to add experience requirements to a job posting for Sales Promoters. Ideally, a Sales Promoter should have, at minimum, 1+ years of experience in a sales role, such as a sales associate in a retail store. They should also be familiar with digital tools such as Microsoft Excel, PowerPoint and social media apps to better communicate with customers.
Sales Promoter education and training requirements
No specific education and training requirements are a prerequisite to a Sales Promoter career. Prior experience in sales is typically sufficient as a starting point for the training employees receive on the job. However, you may choose to require formal education experience or credentials such as a Bachelor’s degree in Business Administration as a way to be certain applicants have the necessary knowledge to succeed in this customer-facing role.
Job Description samples for similar positions
If a Sales Promoter job description doesn’t meet the needs of the position you’re trying to create a posting for, consider looking at job description samples for similar positions instead. Roles that are similar to a Sales Promoter are a:
Sales Promoter job description FAQs
These are some of the most frequently asked questions employers have about creating job descriptions for Sales Promoter positions.
What qualities are required for a Sales Promoter?
An applicant for a Sales Promoter position should demonstrate qualities such as a positive attitude, enthusiasm for the brand, knowledge of the company and its services and an extroverted personality. They must possess exceptional interpersonal capabilities and know how to drive a conversation to engage customers. Someone who is naturally inquisitive, persuasive and an active listener is best-suited to this role.
What should you look for in a Sales Promoter resume?
A Sales Promoter’s resume should list skills that are relevant to the role, such as verbal communication, organization and digital communications. There should also be a section for education detailing their formal training if you request that applicants have a bachelor’s degree as part of your job posting. Look for relevant experience in sales in their employment history.
Do Sales Promoters have different jobs in different industries?
While the day-to-day tasks of a Sales Promoter might vary by industry, the core responsibilities of the position are the same across the board. All Sales Promoters are required to understand their company’s products and services and use this knowledge to attract new business and inform prospective customers. The differences in the job by industry can be where the person works (in a retail store vs. at a trade show) or whether they communicate with customers face-to-face or online. Regardless of industry, this individual requires the same set of skills and qualifications to succeed.
What is the difference between a Sales Promoter and a Brand Ambassador?
Both Sales Promoters and Brand Ambassadors may represent a company and its products at brand events or trade shows. However, their functions are completely different. While a Sales Promoter is concerned with educating customers on a product and using this information to make a sale, Brand Ambassadors typically speak about their personal experience with the brand and its products. They may talk to consumers one-on-one at events to recommend products that have worked for them or may advertise their use of the brand online via their social media accounts.
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