What does a brand ambassador do?
Brand ambassadors can support your marketing efforts by attracting a diverse audience. For example, they may collaborate with marketing coordinators and sales representatives to develop unique marketing strategies for your products and services. They can also create compelling content for their personal websites, social media accounts, email newsletters or YouTube channels.
Many brand ambassadors help create personal connections between your company and potential customers. For example, they might participate in discussions online, answer questions on social media and engage with customers in person at company and industry events.
Brand ambassador skills and qualifications
Strong candidates often demonstrate strategic thinking, communication and interpersonal skills, which may be important for success in this role. Creativity and storytelling abilities are also valuable competencies that set top candidates apart.
Consider these skills for your brand ambassador job description:
- Understanding of your product, brand or industry
- Knowledge of marketing techniques, tactics and strategies
- Awareness of current social media trends, such as how user-generated content (UGC) can generate sales
- Ability to educate customers about products, features and benefits
- Familiarity with common metrics, including reach, engagement rate and CTR
- Strong written and verbal communication skills for creating visual or written content
- Proficiency in technologies such as video editing software, such as Canva or CapCut, and content management systems (CMS)
- Ability to engage with customers professionally
Brand ambassador experience requirements
Brand ambassador jobs don’t require specific work experience. Instead, you can use a skills-first approach to find candidates who have developed communication, work ethic and emotional intelligence in other positions, such as customer service representative or marketing coordinator.
To highlight these skills, you can include them in your brand ambassador job description. You might find high-quality candidates who refined their creativity as a makeup artist or learned to write compelling scripts as a content writer.
Brand ambassador education and training requirements
Brand ambassador jobs usually don’t require formal degrees. Instead, you might use skills-based job descriptions emphasizing relevant abilities such as photography, data analysis and marketing.
Candidates may have gained technical proficiency through prior jobs or online resources. For example, they could learn video editing and filmmaking from YouTube tutorials or classes on platforms such as Coursera or Skillshare. Other candidates may have established followings on personal accounts, helping them understand social platform’s algorithms and analytics.
Industry certifications that validate candidates’ marketing knowledge, such as the American Marketing Association (AMA) Professional Certified Marketer.
Brand ambassador salary expectations
According to Indeed Salaries, the average salary for a brand ambassador is $58,515 per year. The salary may vary according to your work expectations, candidate experience or company size.
Job description samples for similar positions
If this brand ambassador job description doesn’t fit your job opening, check out these sample job descriptions for related positions:
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.
