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Web Designer

web designer

Web Designers

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Columbia University

Web designers develop functional and appealing websites for individual clients, businesses and other organizations. They use knowledge of coding languages like HTML and CSS and graphic design to create websites that meet clients' needs. Web designers often complete the following tasks:

Attending meetings with clients

Most web designers begin each job by meeting with clients to assess their needs. They identify what kind of information clients want to convey online and how they want their website to appear. During this meeting, a web designer may evaluate a client's existing website to determine what elements are worth keeping and what elements they could benefit from refreshing.

Related: How To Plan and Run an Effective Client Meeting in 9 Steps

Planning and researching project requirements

Once a web designer understands a client's needs, they can plan and research a project's technical requirements. They may consider their target audience and budget during this phase. They may also account for a project's resources, expected timeline, complexity and scope. To optimize the final product, they may research current web design trends and consider implementing them at various stages of a web design project.

Designing mockups for websites

Web designers create templates, prototypes and mockups to convey their ideas for a website's visual themes, layout and color usage. They're familiar with productivity platforms to create these plans, and they use their knowledge of basic coding skills, user interface, user experience and color theory to design them. Depending on the scope of their role, they may create individual web pages or design the overall appearance of a website.

Creating graphics for websites

A web designer works on creating graphics to incorporate into a website. For example, they can create animations, images, icons and logos that take up the appropriate amount of space and load within a reasonable amount of time.

Related: How To Make Website Graphics (With Benefits and Useful Tips)

Collaborating with other teams

Web designers often work on larger teams with graphic designers, media creators, web developers and computer programmers. They typically collaborate with team members to create more specialized elements, such as animations or e-commerce portals. They may also communicate with individuals on marketing teams to determine how certain search engine optimization (SEO) elements can influence their web design process.

Creating a consistent branding message across a website

After collaborating with their teams, web designers integrate all required elements into a cohesive website that aligns with a brand's style guide. They maintain consistency with certain web elements while still designing a creative website that provides users with an informative and useful experience.

Related: 10 Ways To Improve Brand Consistency (Plus Benefits)

Building easier website navigation features

A web designer helps ensure a website has simple navigation features that increase retention and conversions. They integrate clickable buttons, make website menus easy to browse and prioritize the placement of different pages depending on how frequently visitors click on them.

Ensuring a website's accessibility for all users

A web designer ensures a website complies with the Americans with Disabilities Act to help everyone have equal access to online information. For example, a web designer can incorporate elements like color contrast ratios, simple headings, consistent spacing and alternative text so individuals with different conditions can interpret information easily.

Related: 21 Examples of Accessibility Testing Tools To Consider Using

Providing clients with updates

A web designer maintains regular contact with clients to provide them with progress updates and alert them if they've experienced unexpected delays. They also deliver the final website and accept requests for edits and revisions as clients provide them.

Related: Client Communication: Its Elements and 5 Ways To Improve It

Testing and debugging websites

A web designer can visit the websites they've helped create on different devices, including smartphones and tablets, to determine if they show up properly. They can perform simple debugging tasks themselves or request the assistance of a web developer or another employee to solve more complex issues.

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Web designer salary in New York, NY (Updated 2026)

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