Bilingual Sales Manager

ROLE SUMMARY

About The Company

Rios Center for Plastic Surgery is a premier cosmetic surgery practice based in Edinburg and McAllen, Texas. Founded by Dr. Luis M. Rios, Jr., a double board-certified plastic surgeon and past president of the Texas Society of Plastic Surgeons, the center is known for delivering high standards of patient care in a state-of-the-art, accredited surgical facility. The practice offers a comprehensive range of surgical and non-surgical aesthetic services and serves as a training site for aesthetic surgery fellows and residents. Rios Center for Plastic Surgery is deeply committed to patient education, community ties, and maintaining a high-energy, respectful culture that prioritizes excellence and patient satisfaction.

About The Role

The Sales Manager (Cosmetic Surgery & Med Spa) owns the full patient revenue lifecycle at Rios Center for Plastic Surgery, from first lead contact through surgical conversion and Med Spa membership growth. This is an in-office role in Edinburg, TX, responsible for leading the sales function across both the surgical practice and The Med Spa to drive sustained revenue growth and operational discipline.

This is a player-coach role. The Sales Manager leads the consultant team and the appointment setting function, sets the standard for how consults are run, and participates in consults as a coaching mechanism and as full backup capacity, conducting end-to-end consultations (including the physical exam portion) when consultants are unavailable due to vacation, illness, or capacity constraints. The role brings structure, consistency, and accountability to the sales workflow while owning the revenue performance of the practice

This position is perfect for someone who:

✅ Has led sales teams in high-ticket, consult-based environments and knows how to coach through real performance, not theory

✅ Is comfortable in a medical and aesthetic environment, including conversations about intimate aesthetic concerns and patient bodies

✅ Is motivated by measurable outcomes such as collected revenue, conversion rates, and team performance

✅ Thrives in structured, KPI-driven environments with clear accountability

✅ Is confident handling objections, financing conversations, and emotionally driven buying decisions

✅ Can build trust quickly with patients, consultants, and clinical leadership alike

ROLE RESPONSIBILITIES

Sales Leadership & Team Management

The Sales Manager leads the consultant team, the appointment-setting function, and the Med

• Spa front-end to drive consistent revenue performance.
• Lead and coach the consultant team through daily performance expectations, role-plays, and objection-handling practice
• Manage the appointment-setting team responsible for converting leads into qualified consultations
• Oversee the Med Spa front-end team on upsell and membership conversion
• Set clear expectations around preparation, follow-up discipline, and closing behavior
• Lead performance improvement conversations when targets are not being met
• Take ownership of the recruitment of new sales team members

Consult Oversight & Participation

The Sales Manager participates in consults as a coaching mechanism and conducts end-to-end consultations as full backup when consultants are unavailable, including the physical exam portion of the visit.

• Sit in on consults to observe consultant performance and identify coaching opportunities
• Step in to support closes on high-value cases or when a consultant requests backup
• Conduct full end-to-end consults when consultant coverage requires it, including the physical exam portion
• Guide patients through pricing, procedure options, and financing pathways with confidence and clarity
• Handle real-time objections related to cost, fear, and timing
• Maintain CRM hygiene and follow up with leads and patients

Lead Management & Pipeline Oversight

• Own and review the lead dashboard daily
• Track lead source performance (PPC, social, referrals) and report findings to leadership
• Identify underperforming channels and recommend adjustments
• Ensure all leads are followed up within defined timeframes
• Collaborate with marketing to improve lead quality and consult attendance

Process, Scripting & Enablement

• Develop and refine consult scripts, objection-handling frameworks, and follow-up workflows
• Standardize best practices across consult conversations to reduce inconsistency and drop off
• Improve pre-qualification criteria and consult readiness
• Support training materials related to procedures, FAQs, and patient decision drivers

Med Spa Revenue Growth

• Drive Med Spa membership growth toward established targets
• Implement and enforce upsell protocols across the Med Spa front-end
• Track and improve Med Spa performance metrics
• Coordinate with the Med Spa clinical team on patient flow and conversion

Data, Reporting & Performance Tracking

• Monitor consult activity, conversion rates, no-show rates, and weekly revenue performance
• Maintain a rolling 30-day revenue forecast and surface gaps to leadership early
• Provide regular visibility into sales performance for clinic leadership, including progress, risks, and improvement opportunities
• Participate in leadership meetings and report against the team scorecard
• Use performance data to inform coaching, process improvements, and sales execution standards

Although the responsibilities outlined above will form the core focus of your role, please note that your hiring manager may assign additional relevant tasks as needed to align with the evolving objectives of your position and the overall goals of our business.

ROLE QUALIFICATIONS

Required Qualifications

• 4+ years of proven experience closing sales in person (medical, aesthetics, luxury goods, or comparable industries)
• 1 to 3 years of experience coaching and managing sales teams
• Must be bilingual English-Spanish
• Must feel fully comfortable in a surgical and aesthetic medical environment, including conducting end-to-end cosmetic consultations that involve patient bodies and discussions of intimate aesthetic concerns
• Demonstrated ability to consistently handle objections and close same-day or short-cycle sales
• Strong understanding of consult-based selling and emotionally driven buying decisions
• Comfort working toward clear KPIs, revenue targets, and conversion benchmarks
• Familiarity with CRM systems such as Symplast or comparable patient management platforms
• Experience working with marketing teams to improve lead quality
• Strong communication, organization, and follow-up discipline
• Ability to work in-office in Edinburg, TX

Preferred ("Nice-to-Have") Qualifications

• Experience in cosmetic surgery, aesthetics, wellness, or elective medical services
• Experience working with financing partners or structured payment options
• Background in building or scaling sales processes from an early or underperforming stage
• Previous experience managing appointment-setting or lead-qualification teams
• Familiarity with Med Spa operations and membership-based service models

ROLE SPECIFICATIONS

• Salary: $50,000 base salary + performance-based bonuses (OTE $120,000, stretch OTE $160,000)
• Role Type: Full-time
• Location: In-office, Edinburg/McAllen, Texas
• Schedule: Monday through Friday, 8:30 AM to 6:00 PM CT. Extended hours are part of the role; consult days regularly run until 6:30–7:30 PM, depending on patient volume and surgical schedule. Saturday half-days are required on a recurring basis to support cosmetic consultations.
• Benefits: Paid Time Off (PTO), Paid Holidays, Paid Sick Time, Med Spa Employee Perks, Simple IRA Retirement Plan

Job Type: Full-time

Pay: Up to $160,000.00 per year

Application Question(s):

• Does the salary range listed in the description works for you?
• Do you have any schedule restrictions?
• What's the best email address for us to reach out to?
• What's the best phone number for us to text/call?

Experience:

• In-Person Sales: 4 years (Preferred)
• Sales Leadership/Coaching: 2 years (Preferred)

Language:

• English (Preferred)
• Spanish (Preferred)

Work Location: In person