HEI Hotels & Resorts Case Study: Using Indeed to Recruit the Best People for Hotel Properties Across the Country

A growing hospitality company uses Indeed to recruit the best people for its hotel properties across the country.

Background

HEI Hotels & Resorts owns and operates more than 40 upscale properties throughout the US under brands like Marriott, Hilton, Westin, Le Méridien and Sheraton. With an expanding portfolio of properties under its management, and unique staffing needs at each of those properties, HEI needed to reach more quality candidates, including people from outside of the hospitality industry.

“Internal advancement is a priority at HEI and our goal is to fill the majority of our positions from within,” said Anne Nguyen, Manager of Talent Acquisition at HEI Hotels & Resorts. “But we also need to continue to attract exceptional people externally.”

Quality of hire is important to us. You only get that if you have an ample volume of great candidates to choose from. Indeed provides these people.”

Anne Nguyen, Manager of Talent Acquisition
HEI Hotels & Resorts

Approach

HEI sponsored its jobs on Indeed to source hires for numerous job types in multiple locations, all from a single recruitment source. “Indeed is just as effective at delivering applicants for our corporate sales positions as it is for our housekeeping positions,” Nguyen said.

HEI also wanted to recruit relevant candidates from outside the hospitality industry. “Many of the people who may be a great fit for our jobs don’t have a background in hospitality and won’t think to visit niche industry job sites,” Nguyen said. “Like everyone else, they’re using Indeed.” The reach of Indeed and its publisher network ensured that HEI’s jobs were seen by the most relevant candidates across the Web. “Quality of hire is important to us. You only get that if you have an ample volume of great candidates to choose from. Indeed provides these people,” Nguyen added.

Results

HEI received more applicants and hires from Indeed than any other external recruitment source and reduced its recruitment costs dramatically. “Rather than being locked into a one size fits all advertising contract, Indeed lets us allocate budget to specific titles and markets as needed,” Nguyen said. “This flexibility is especially beneficial for hard-to-fill positions.”

During a three-month period:

• 52 percent of HEI’s applicants came from Indeed
• 46 hires made from Indeed across seven states (70 percent more hires than any other external recruitment source)
• $140 cost per hire on Indeed compared to $694 job board cost per hire