For employers and candidates alike, finding the right fit can feel like finding your perfect match. For the company, it’s identifying someone who can bring new energy to the team. For the candidate, it’s the chance to join a group of people all working towards a common goal. There’s a definite chemistry to the whole process -- chemistry that begins when an employer posts a job opening and a job seeker clicks.

What are the kinds of job titles and descriptions that are most likely to attract those clicks? This Valentine’s Day, we’re celebrating the jobs that are tailored to appeal to great candidates, the ones that are based on the real search terms job seekers enter and that convey what’s special about each company.

Here are the three types of job titles and descriptions we love:

1. The Good Listener

Every month, 150 million job seekers come to Indeed searching for the job that fits them best. To tell us what they’re looking for, they enter the type of job they want in the "What" box and the location where they’d like to work in the "Where" box.

The best job titles and descriptions pay attention to the search terms these job seekers are using, "listening" to what candidates are searching for so that the right opportunity can be found by the right person.

You can see how these search terms have changed over time by reviewing Indeed’s job trends tool. But you can also get a customized report of the specific search terms job seekers are using to reach your jobs. This is the best way to understand the keywords that candidates enter and helps employers optimize job descriptions so they appear in relevant search results.

2. The Communicator

Titles like "Content Specialist IV" or "User Interface Guru" do little to communicate the scope of a particular role. In addition to being unlikely search terms, they make the job search more confusing and risk alienating the candidate who’s not familiar with internal titles.

In writing job titles and descriptions, think like a job seeker and ask the questions they might ask. The highest quality candidates want to know the specific responsibilities they’ll have, who they’ll be reporting to and what the wider working environment is really like. Make sure your job descriptions answer these questions in clear, professional language. Avoid all caps and multiple exclamation points.

The result is a job description that communicates precisely what an employer is looking for to the candidate who’s searching for the same thing.

3. The Special One

In the arc of the recruitment process, your job titles and descriptions are the first things that candidates interact with. And they’re a great opportunity to make a winning first impression.

Each company has a unique mission and purpose. For the right candidates, understanding what sets your company apart from the rest is crucial to finding the role that’s the best fit for them. Job descriptions that begin like this one from Adobe demonstrate how you can reach the people who are looking for something special:

At Adobe, we create digital experiences that change the world. How? We help people bring ideas to life by creating content that makes life more fun and work more impactful. We give businesses and organizations the power to truly engage their customers. We're the ones behind the gorgeously designed content that streams across your laptop, TV, phone, and tablet every day—and we’re the ones who harness the massive power of big data to help companies find and reach the people who crave that content.

We do it with energy, passion, and curiosity, and we’re backed by our rich heritage and culture of innovation. We’re looking for exceptional talent to join us.

The Bottom Line

Great candidates search for the right fit, just like employers do. They want to find the role that matches their career goals and speaks to their values. Writing job titles and descriptions that are based on what they’re already looking for, that are clear about the opportunity and that differentiate one employer from the next are the ones that appeal to the savviest job seekers.

To get data on the types of keywords job seekers are using to find your jobs and to learn how Indeed can help you reach them, contact us.