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How to Write Effective Job Titles and Descriptions on Indeed

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Quality job titles and job descriptions on Indeed can be highly useful for attracting the right candidates. By providing the information candidates are looking for in an easy-to-read format, you may be more likely to catch a job seeker’s attention.

This article will guide you in crafting an effective job title and job description, and how to get help from Indeed’s AI job description generator.

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What to include in a job description

Our experience helping employers attract quality candidates has helped us understand what job seekers are looking for in a job description.

Here are the top six items to consider including in your Indeed job descriptions:

  • Pay range
  • Benefits
  • Shift info
  • Location (or remote)
  • Required qualifications
  • Type of job: full-time or part-time

Think like a job seeker

Consider thinking like a job seeker when writing your job description. The simpler and easier to read you make your job post, with clear titles, key details like pay, schedule, and requirements, and scannable formatting, the more likely you are to attract candidates who are both qualified for and genuinely interested in the role.

Here are a few suggestions for achieving this:

  • Break up text into bite-size paragraphs of three or four sentences
  • Keep your vocabulary simple enough for anyone to understand
  • Use lists and bullet points to make info easy to scan

Writing a job title

Consider using a job title that job seekers are most likely to search for, preferably a clear, industry standard term. For example, “Senior Data Analyst” is more descriptive and easier to understand than titles like “Level 4 Data Analyst III” or “Data Analyst Rockstar.”

When you use straightforward, commonly used job titles, your post is more likely to appear in relevant searches and attract qualified candidates who immediately understand the level and focus of the role.

Why a good job title is important

A good job title on Indeed can make a big difference in your recruitment process, as it can help determine whether candidates can find your job post and which candidates are likely to apply.

A good job title can:

  • Potentially improve your job post’s visibility, helping job seekers find relevant roles quickly.
  • Set accurate expectations about the role’s duties and responsibilities to give job seekers an immediate understanding of what the role entails. This can help reduce mismatched applications.
  • Avoid your job post getting flagged or hidden on Indeed, which may happen when you use a job title that is not allowed on Indeed (e.g., “waitress” instead of “server”).

What to avoid in a job title

Clear job titles help the right candidates find your roles quickly. When titles are cluttered or confusing, your job post can be harder to discover and less appealing to job seekers.

  • Too much detail. Keep titles short and standard (for example, “Content Manager,” not a full sentence). Leave perks, benefits and qualifications for the job description.
  • Internal jargon. Skip internal acronyms, codes and abbreviations that candidates won’t search for.
  • Clickbait formatting. Avoid all caps, exclamation points, symbols or promo language (for example, “HIRING IMMEDIATELY,” “sign-on bonus offered,” “snacks provided”).
  • Gendered terms. Use gender-neutral titles (for example, “server” instead of “waitress,” “door attendant” instead of “doorman”).
  • Multiple roles in one title. Don’t combine several jobs in a single title (for example, “Sales / Customer Service / Admin”). Create a separate post for each role when possible.

Treat the job title field on Indeed as the clear, searchable name of the role and nothing more. When you keep titles simple and accurate, you make it easier for job seekers to find the right opportunities and for you to receive more relevant applications.

Writing a job description

Clear, focused job descriptions can make it easier for the right candidates to see themselves in your role and feel confident about applying. When you use conversational language and keep jargon to a minimum, job seekers can quickly understand what the job involves and whether it might be a good match.

One simple structure to follow is the 3 R’s:

  • Requirements. Start with your requirements and qualifications. By keeping this information at the top, job seekers can quickly determine whether they have the background needed to be considered for the job. Requirements can include qualifications, skills, degrees, certifications, language fluency or anything else that’s a must-have to be successful in the role.
  • Responsibilities. Next, talk about what day-to-day life will be like for the person who’s hired for the job. This can be anything from specific tasks to overall employee goals.
  • Rewards. End with compensation, perks and benefits of the role. Pay range is especially important for a job post. In fact, 90% of new jobs posted directly on Indeed provide salary information.[1] Include any other benefits your company offers, such as educational assistance, work-from-home options or wellness programs.

Before you publish, read your job description from a job seeker’s perspective. Ask whether it feels clear, welcoming and aligned to the role you’re actually hiring for. When you focus on straightforward language and organize details around requirements, responsibilities and rewards, you can help more qualified candidates quickly decide whether to apply.

Indeed’s AI job description generator

It can be time-consuming to write job descriptions, but Indeed’s free AI Job Description Generator tool can help. It combines OpenAI’s GPT with Indeed’s proprietary AI to help you create and fine-tune job descriptions quickly.

Here’s how it works:

  • You add the job title and location.
  • The tool generates a draft job description you can review and edit.
  • You customize the language, responsibilities and qualifications to match your specific role and company.
  • The tool uses Indeed’s machine learning and job description database to suggest phrases and details that may help your job post attract more relevant candidates.

The job descriptions the tool generates are easy to edit, so you can review and customize them to fit your specific job and company. The tool also leverages Indeed’s machine learning and job description database to suggest certain phrases and details that may help your job description attract the right candidates.

Sample job description templates

The advice above and Indeed’s AI job description generator will both help you get started in creating a quality job description.

Try reviewing a few sample job descriptions for similar roles and using them as a starting point. Looking at how other employers describe responsibilities, qualifications, and schedule can help you structure your own post and make sure you include the details job seekers expect to see.

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    Indeed job description FAQs

    How do you post a job description?

    Once you’ve written your job description, you can add it directly into your job post when you create a new job on Indeed. As you move through the posting flow, you’ll be prompted to paste or type your description into the job description section, review it for clarity and accuracy, and then publish your job so it can start reaching relevant job seekers.

    What is the difference between a job description and a job post?

    A job description is the part of a job post that describes the role, responsibilities, benefits and other details about the position. A job post promotes the job to potential applicants. It typically includes the job title, the job description and information about how to apply.

    Can I use ChatGPT to write a job description?

    Yes, you can use an AI tool to help you draft a job description. It can be a fast way to generate a first draft and surface ideas you might not think of on your own. Just be sure to review the AI-written description carefully, tailor it to your specific role and company, and edit anything that feels inaccurate, unclear, or off-brand before you post it on Indeed.

    Indeed’s AI Job Description Generator combines the benefits of OpenAI’s GPT (the creator of ChatGPT) with Indeed’s own proprietary AI to help you quickly create job descriptions for roles across all industries. 

    Putting it all together

    Quality job titles and clear, well-structured job descriptions can make it easier for the right candidates to find, understand and apply to your roles on Indeed. When you focus on what job seekers care about most, including pay, benefits, schedule, location, qualifications and job type, and present it in simple, scannable language, you help candidates quickly decide whether the role is a good fit.

    Using the 3 R’s (requirements, responsibilities and rewards), reviewing sample job descriptions and using tools like Indeed’s AI job description generator can save you time while helping you consistently create job posts that attract strong, qualified applicants.

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    Indeed’s Employer Guide helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.