What does a franchise manager do?
Franchise managers motivate franchise partners to grow their businesses by offering resources and ongoing training. They use their technical skills to track compliance, automate workflows and respond to franchisees’ support tickets. Franchise managers also rely on customer service skills to resolve conflicts and build positive relationships with franchisees.
For example, a franchise manager in the restaurant industry may order ingredients, oversee vendor relationships and provide feedback on food handling and plating. In the service industry, franchise managers focus on optimizing customer relations, acquiring clients and streamlining operational processes.
Franchise manager skills and qualifications
Franchise managers require a blend of customer service abilities and technical expertise, such as financial management or marketing proficiency. Consider including a blend of hard and soft skills in your job description.
Skills for your franchise manager job description may include:
- Ability to analyze financial reports, such as income statements or balance sheets, to determine the profitability of each franchise location
- Proficiency in developing marketing strategies and operational plans
- Competence in training franchise partners to develop new skills and abilities
- Strong understanding of market trends
- Ability to calculate key performance indicators (KPIs) and use them to make data-driven decisions
- Excellent organizational skills
- Proficiency with franchise digital asset management (DAM) platforms
Franchise manager experience requirements
If your company uses a skills-first hiring approach, you might search for candidates who demonstrate adaptability, resilience and problem-solving skills. These soft skills may be transferable from other roles. For example, a successful candidate might have problem-solving skills from working as an operations Manager or adaptability due to their experience as a restaurant Manager.
Franchise manager education and training requirements
Since franchise managers often don’t require formal education, you can prioritize practical skills over degrees. For example, a successful candidate might have leadership skills or experience developing marketing strategies, training other employees and analyzing financial reports.
Candidates can typically learn software and point-of-sale (POS) systems on the job. For example, candidates may have used Lightspeed Restaurant while working in the food and beverage industry. If your franchise is in the retail industry, they can likely apply their knowledge of other software.
Franchise manager salary expectations
In the United States, franchise managers have an average salary of $72,142 per year, according to Indeed Salaries. Salary may vary by location, candidate experience, employer size and industry.
Franchise manager salary expectations
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Common salary:
77594.36 YEARLY -
Typical salaries range from
19000.00 -176000.00 YEARLY - Find more information on Indeed Salaries
*Indeed data –
Job description samples for similar positions
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