Digital Marketing Manager: What is the cost of hiring?
2025-10-0128000.0071251.34143000.00YEARLY
Digital Marketing Manager: What is the cost of hiring?
What is a digital marketing manager?
A digital marketing manager generally leads the strategy and execution of online marketing campaigns across platforms like e-mail, social media, SEO and paid advertising. They align digital efforts with broader business goals and often manage teams, agency partners or vendors.
Why hire a digital marketing manager?
Digital marketing managers help boost visibility, grow brand loyalty and convert audiences into customers through data-driven campaigns. You may need to hire one if your company is scaling, managing multiple digital channels or requires a leader to oversee campaign performance and reporting.
Contributions of a great digital marketing manager:
- develops and executes targeted campaigns that promote customer engagement
- analyzes digital performance metrics to refine strategies and boost ROI
- coordinates content creation, influencer partnerships and marketing timelines
Defining your hiring needs for digital marketing managers
Start by assessing your digital maturity. Are you managing ad spend, overseeing e-mail automation or building content strategies in-house? Consider your campaign volume, internal expertise and marketing goals to determine if you need a manager-level hire. Decide whether a full-time, part-time or freelance hire fits your structure, and compare adjacent roles like digital marketing coordinator or marketing director to clarify your needs.
What are the types of digital marketing managers?
Digital marketing managers may specialize in specific channels or lead broader digital efforts depending on company size and marketing scope.
Common types of digital marketing managers include:
- content marketing manager: creates and manages content across blogs, video and landing pages
- SEO manager: improves search performance through technical optimization and keyword strategies
- paid media manager: oversees advertising campaigns on platforms like Google Ads or Meta Ads Manager
- social media manager: manages engagement, posting schedules and brand voice across social platforms
- e-mail marketing manager: designs and analyzes campaigns to nurture customers and drive retention
When writing your digital marketing manager job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on digital marketing manager jobs, according to Indeed data:
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Where to find digital marketing managers
You can find digital marketing managers across Canada by targeting digital-first communities, relevant networking events and industry education programs. Consider tapping into your internal team or exploring professionals from related roles in advertising or PR.
To find the right digital marketing manager for your business, consider trying out a few different recruiting strategies:
- Marketing and tech events: Conferences like DX3 (Toronto) or SocialWest (Calgary) draw experienced marketers open to new roles.
- Professional associations: Organizations like the Canadian Marketing Association offer member directories and niche job boards.
- University programs: Marketing, communications and digital media grads from Humber College, BCIT and McGill offer strong pipelines.
- Internal promotions: Promote high-performing coordinators or content strategists ready for management responsibilities.
- Adjacent industries: Candidates from ad agencies, public relations or e-commerce may bring cross-functional digital experience.
Post your job online. Try posting your digital marketing manager job on Indeed to find and attract quality digital marketing manager candidates.
Skills to look for in a digital marketing manager
A successful digital marketing manager candidate will typically have the following skills and competencies, which may be gained through a variety of experiences, training or education:
- strategic planning and campaign development tied to business goals
- data analysis and reporting across website, e-mail and ad platforms
- team leadership and collaboration across marketing and sales functions
- deep knowledge of Google Analytics, Meta Ads, e-mail software and SEO tools
- creativity and messaging skills tailored to each digital channel
- project management with the ability to prioritize competing initiatives
Writing a digital marketing manager job description
Now that you know the key skills, salary expectations, popular job-seeker search terms and hiring insights for a digital marketing manager, you’re ready to write a job description.
A digital marketing manager job description typically includes a compelling summary of the role, a detailed list of duties and responsibilities and the required and preferred skills for the position. You may also want to include information about your company culture, benefits and perks to attract candidates to your open role.
Ready to get started? See our full guide for writing marketing coordinator job descriptions.
Interviewing digital marketing manager candidates
Strong candidates for digital marketing manager positions will be confident answering questions regarding:
- experience planning and executing multi-channel digital campaigns
- ability to analyze performance metrics and adjust strategies accordingly
- leadership skills and managing cross-functional marketing teams
- proficiency with tools like Google Analytics, SEO platforms and CRM systems
- creative problem solving in response to shifting trends or underperforming campaigns
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.
