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Sales Assistant Job Description: Top Duties and Requirements

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A Sales Assistant performs general administrative duties, like processing sales reports and setting sales meetings, that support Sales Executives or other more senior members of a sales team. They may work in a variety of settings, including retail stores and other establishments that sell goods or services to a customer base.

What does a Sales Assistant do?

A Sales Assistant supports members of a team by completing administrative and customer service tasks. They interact with customers to answer questions or provide product recommendations, sharing potential leads with other sales professionals. Sales Assistants may also make appointments for the sales team, manage customer relationships, ensure production levels are able to meet demand, and input transactions to a shared computer system. A Sales Assistant must be flexible, organized, and able to communicate with customers and members of their team.

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Sales Assistant Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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Sales Assistant duties and responsibilities

A Sales Assistant may be responsible for a variety of tasks, depending on the needs of the sales team and the industry they work in. Some duties and responsibilities of a Sales Assistant include:

  • Answering a combination of phone calls, emails, and online chat messages to provide initial support to customers
  • Processing sales orders accurately and completely
  • Creating sales reports to share with executive leadership and senior members of the sales team
  • Adhering to the procedures and guidelines of the company
  • Staying up-to-date with emerging trends, available merchandise, and new products that the company will offer to clients and customers
  • Ensuring shelves remained stocked with merchandise
  • Working with the production team to make sure the sales team is able to fulfill pending and approved orders
  • Pre-screening sales leads and sharing information with a member of the sales team for follow-up

Sales Assistant skills and qualifications

Sales Assistants work in a dynamic environment, so they must remain aware of customer expectations. A successful Sales Assistant candidate must possess various prerequisite skills and qualifications to enable them to perform their duties, including: 

  • Comprehensive understanding of their area of sales, including fast-moving items and consumer goods
  • Ability to stay helpful, polite, and confident, and have the resources to resolve customer issues
  • Comfortable working with other members of the sales team to support their process and goals
  • Ability to manage inventory, adhere to a schedule, and gather updates from the production team
  • Experience with customer relationship management (CRM) software to build and maintain client and customer databases
  • Excellent knowledge of customer service and sales standards
  • Ability to multitask, prioritize, organize, meet deadlines, be dependable, and stay flexible

Sales Assistant experience requirements

A Sales Assistant is an entry-level position that usually doesn’t require any experience, although having experience in customer service, working within different computer programs, and performing work in an office setting may be preferable.

Sales Assistant education and training requirements

A candidate typically requires a high school diploma to qualify for the role of Sales Assistant, and it’s generally an added advantage if a candidate has an associate’s degree, especially in a business-related course. However, it may be preferable to consider those with a bachelor’s degree in business administration, marketing, sales, or a related field. The needs of a sales teams are unique in every industry, but all candidates should have an understanding of customer service etiquette, and have experience organizing data and creating presentations.

Sales Assistant salary expectations

According to Indeed Salaries, the average pay for a Sales Assistant is $15.62 per hour. This figure may vary depending on experience, location, and the company pay scale.

Sales Assistant job description sample for similar positions

If this Sales Assistant job sample isn’t quite what you are looking for, consider some job descriptions for similar positions including:

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
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Sales Assistant job description FAQs

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