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Sales Manager Job Description: Top Duties and Requirements

Edited by Indeed Employer Content Team
Last updated October 8, 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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7 min read

A Sales Manager, or Sales Consultant, leads a team of other employees at a store, warehouse, office, or call centre to meet sales goals. Their duties include suggesting products to customers, offering useful upgrades when needed, and promoting company merchandise or services.

Sales Manager duties and responsibilities

Sales Managers serve business or retail customers. They help create marketing and advertising strategies, resolve complaints from customers, and ensure that employees follow company policies and regulations. Sales Managers also motivate employees. Meanwhile, some of the other duties and responsibilities that Sales Managers will need to complete in order to excel include:

  • Managing employees, including sales team members
  • Researching ways to penetrate new markets
  • Training new employees to use company software and successful sales techniques
  • Resolving disputes between employees
  • Developing new sales strategies
  • Analyzing sales statistics to determine the performances of different products and salespeople
  • Using software to record sales and monitor employees
  • Communicating with customers, department heads, and a variety of other individuals

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Sales Manager Job Description Examples:

Example 1

LIFE 100.3 is a Christian Radio station in Central Ontario that is dedicated to providing great Christian music, entertainment, information and ministry on air and in the community.

We are currently seeking a Sales Manager to oversee and support our team of sales reps, create plans and sales strategies to help the department reach its goals and ensure we’re serving our clients well. The ideal candidate has a background in radio sales and managing a team as well as drive to achieve sales goals as set out by LIFE management. This could be a full or part-time position depending on the candidate. Accepting candidates from anywhere in Central Ontario to work from home or out of our Barrie offices with some travel.

Responsibilities

  • Develop effective sales strategies and action plans to reach budget goals
  • Responsible for the performance and development of Sales Representatives
  • Provide feedback and new ideas for reaching new business and serving current clients
  • Report progress to senior management
  • Lead regular meetings with sales team and one-on-one coaching

Qualifications
  • Passion for Christian radio ministry
  • Proven ability in sales management with a preference to radio sales experience
  • Strong personal accountability and goal-orientation
  • Excellent communication skills in person, on the phone or Zoom and in writing
  • Reliable vehicle and valid driver’s license

Job Types: Full-time, Part-time, Permanent

Additional pay:
  • Bonus pay
  • Commission pay
Benefits:
  • Dental care
  • Extended health care
  • Vision care
Flexible language requirement:
  • French not required
Schedule:
  • 8 hour shift

Application question(s):
  • Why do you want to work for a Christian radio ministry?

Experience:
  • sales: 5 years (required)
  • Sales management: 3 years deadline: 2022-07-22

Example 2

Job Role

Responsible for Megger equipment sales through independent activities, directing outside sales team, developing customer relationships, participation in trade show and industry events, and demonstrations of cable fault location, test and diagnostic equipment.

Principle Accountabilities

  • Responsibilities include the education and training of outside sales team to insure their ability to perform basic demonstrations of the product and development of sales opportunities.
  • Provide technical support as necessary for cable fault location, test and diagnostic equipment within scope of knowledge.
  • Promote and support the sales of Megger equipment to clients including electric utility operations including transmission, generation and distribution; independent power producers; electrical apparatus manufacturers; electrical service testing companies; and heavy industrial facilities.
  • Responsible for time and territory management planning and execution for effective coverage of all sales territories in area of responsibility.
  • Minimum of 50% travel including product demonstration tours to specific areas in support of product sales and commissioning.
  • Responsible for the cable fault location and diagnostic equipment cable van maintenance and rotation scheduling with assistance of the Regional Sales Manager.
  • Manage expenses within Megger guidelines.
  • Update and maintenance of the prevailing CRM (C4C) database with sales contact/call entries.
  • Provide monthly updates and other periodic reports as required detailing activities, plans and corrective actions to achieve targeted sales results.
  • Develop a pipeline of potential sales through opportunity management process and requirements for High Quality Opportunity Development in conjunction with Regional Sales Manager, Inside Sales and Field Sales.
  • Individual will report to assigned Regional Sales Manager with activities, planning, forecasting and development of sales strategies.
  • Contribute to new product development process by sharing observations on industry trends, client requirements and information collected from participation in industry events, organizations and work groups.
  • Ability to move, lift and transport CFLT&D demonstration equipment as needed.
  • Responsible for other duties as may be assigned.

Job Type: Full-time

Pay: $100,000.00-$125,000.00 per year

Additional pay:
  • Commission pay
Benefits:
  • Dental care
  • Paid time off
Schedule:
  • 8 hour shift
  • Monday to Friday

Ability to commute/relocate:
  • Toronto, ON: reliably commute or plan to relocate before starting work (required)

Experience:
  • Test & Diagnostic: 1 year (preferred)
  • Area Sales Manager: 2 years 1 year (preferred)

Example 3

GREAT Opportunity FOR A NEW Business Development / B2B SALES Professional

About Us:

Every day, we make our customers’ facilities cleaner, safer and healthier – protecting people, companies, their brands and their health and welfare.

We are the world’s largest company operating in the commercial hygiene service industry. With a proven track record and solid reputation, we’ve been featured extensively on network television and social media for our disinfection and disease prevention work.

We were recently named, again, among the top rankings in Inc. Magazine's 5000 fastest growing companies. We have been one of Inc.’s 5000 fastest growing companies since 2015, have been ranked in Entrepreneur’s Franchise 500® for the past four years and have been awarded one of the top ten franchises in the U.S. by both Entrepreneur and Inc. Magazine.

We're looking for a hunter-type sales rep for our Calgary, AB market area, an area ripe with opportunity.

It's a large, exclusive territory with thousands of prospective customers. This is a "target rich environment" for someone that is a hunter-type sales personality. If that kind of selling is your lifestyle, you'll flourish here.

Our environment is highly supportive and team focused. Our team is made up of people that care about one another and the business, have passion for excellence, are customer-centric, work well together, consistently perform well and are openly recognized and generously rewarded.

It's a great earning opportunity: Our salespeople typically make $75k or more in their 1st year. Our top salespeople grow their incomes to over $100k. The pay plan includes a competitive base salary, uncapped commissions, and a vehicle allowance.

The successful candidate will have proven experience in new sales development, cold calling and B2B “hunter” type selling.

Benefits Include:
  • Virtually No Legitimate Competition
  • A Large, Exclusive Territory
  • Residual Income
  • No overnight travel
  • Extremely short sales cycles

Job Requirements:

As a Territory Sales Account Manager,you must have the ability to productively manage your own schedule, have a strong work ethic and good self-discipline. You must be persuasive, goal-driven and have the hunter-type entrepreneurial personality that drives you to build a book of business of your own.

It's also important that you have excellent communication, interpersonal and presentation skills and the ability to develop strong, lasting business relationships.

Compensation includes:
  • Base salary
  • Commissions
  • Residual Income
  • Auto Allowance

Target Compensation:

If you're successfully selling now, adding accounts to your business weekly but not making "what you're worth"; (i.e. not making at least $60,000 - $70,000 with the opportunity to surpass $100,000), this role should interest you. If this is you, apply today.

We are an Equal Opportunity Employer

For more information, visit our website: [website]

Job Types: Full-time, Permanent

Salary: From $75,000.00 per year

Additional pay:
  • Bonus pay
  • Commission hour shift

Example 4

Are you a motivated sales professional with a passion for the construction industry? Join our dynamic team at Top Lift Enterprises, a leader in providing top-notch construction equipment solutions. We are seeking a results-driven Territory Sales Manager to drive our sales efforts and expand our market presence.

Key Responsibilities:
  • Develop and implement effective sales strategies to achieve territory sales targets.
  • Build and maintain strong relationships with existing and potential customers.
  • Conduct market research to identify new business opportunities and stay ahead of industry trends.
  • Provide exceptional customer service by understanding client needs and offering tailored equipment solutions.
  • Prepare and deliver compelling sales presentations and proposals.
  • Collaborate with the marketing team to develop promotional materials and campaigns.
  • Monitor and report on sales performance metrics and adjust strategies as needed.

Requirements:
  • Proven experience in sales, preferably in the construction equipment industry.
  • Strong knowledge of construction equipment and related technologies.
  • Excellent communication, negotiation, and interpersonal skills.
  • Self-motivated with a proactive approach to problem-solving.
  • Ability to travel within the designated territory as required.
  • Valid driver’s license and a clean driving record.

What We Offer:
  • Competitive salary with performance-based incentives.
  • Company paid group health benefits package.
  • Retirement plan with company match.
  • Supportive and collaborative team environment.

Join us in shaping the future of construction! If you are a passionate sales professional ready to make an impact, we want to hear from you.

Make your mark in the construction industry with Top Lift! Apply today and build your future with us.

*NO PHONE CALLS, OR Staffing Agencies. DUE TO Volume, ONLY Successful Candidates WILL BE Contacted.

All communications with prospective applicants come only from a TOP LIFT email address. We will never ask you to communicate to any other domain email address, nor via text to a mobile number. Except for a resume, we ask that no documents be sent electronically before meeting you in person.

Top Lift Enterprises is an equal opportunity employer who recognizes and values diversity. Upon request, Top Lift will accommodate any applicant with disabilities throughout the recruiting processes, including any required applications, interviews and/or assistance.

Job Types: Full-time, Permanent

Benefits:
  • Automobile allowance
  • Casual dress
  • Company car
  • Company pension
  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • On-site parking
  • RRSP match
  • Vision care
Schedule:
  • 8 hour shift
  • Monday to Friday
Supplemental pay types:
  • Commission pay



Experience:
  • construction equipment sales: 5 years Location: In person

Example 5

Our company is looking for a full-time permanent sales manager to help build an optical products wholesale business to sell to optical stores, opticians, and optometrists across Canada. The ideal candidate has relevant education credentials and possesses several (8-10 years or more) experience in the optical industry retail and/or wholesale market(s).

Position Duties:

  • Plan, direct and evaluate the operations of S’Pairs Optical wholesale and retail sales.
  • Create an online platform to sell optical products to opticians and optometrists.
  • Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales.
  • Develop and implement marketing strategies to attract new customers and retain existing ones.
  • Determine merchandise and services to be sold, and implement price and credit policies.
  • Source and negotiate with vendors when necessary to procure merchandise for resale.
  • Monitor and order eyewear, contact lenses, and other optical products.
  • Ensure proper stock levels and manage supplier relationships.
  • Hire, train, and supervise staff, including optometrists, opticians, receptionists, and technicians.
  • Manage staff and assign duties.
  • Oversee the use and maintenance of optometric equipment and software systems.
  • Plan budgets, authorize expenditures, and monitor revenues.
  • Oversee billing procedures, insurance claims, and financial transactions, as well as managing patient accounts.
  • Evaluate and improve customer service and respond to customer requests and issues.
  • Address staffing requirements, including the hiring, development and retention of staff.
  • Participate in local community events or initiatives to promote the optometry practice.
  • Stay up-to-date with industry trends, regulations, and advancements in optometry.
  • Address operational challenges and find efficient solutions to improve practice performance.
  • Provide regular reports to the practice owner or higher management on key performance metrics and goals.
  • Collaborate with optometrists and other staff to ensure a cohesive and efficient practice.
  • Ensure the practice adheres to all relevant legal and regulatory requirements.
  • Maintain a clean and safe environment in compliance with health and safety regulations.
  • Manage patient records, electronic health records (EHR), and other documentation in accordance with privacy laws.

Skills Requirements:

  • Education background in a related field.
  • Minimum 8 to 10 years experience in optical industry sales & wholesale markets or in optical fashion retail/other product sales in optical industry.
  • Valid Driver’s License.
  • Advanced written and verbal communication in English.
  • Good working knowledge of industry dynamics and trends required combined with strong knowledge in optical frames & ophthalmic lens industry.
  • Able to quickly build confidence and relationships with customers.
  • Independent, creative and innovative thinker who thrives on selling in a consultative selling environment.
  • Strong presenter who has the ability to express ideas that build commitment and trust.
  • Practice Development experience.
  • Strong knowledge in diagnostic tests.
  • Advanced optic skills.
  • Task oriented with a strong focus on details and results.
  • Customer satisfaction oriented, and a collaborative team player.
  • Computer literacy in MSOffice and experience with a computerized sales administration system.
  • Strong sense of business acumen with proven analytical ability, organizational and negotiating skills.

Job Types: Full-time, Permanent

Salary: From $26.00 per hour

Supplemental pay pay

Work Location: In person
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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What does a Sales Manager do?

Sales Managers hire and train team members, set sales quotas for individuals, and develop sales processes. They may also choose to incentivize staff with prizes, cash bonuses, gift cards, extra vacation days, celebrations with team members, or other rewards for top performers.

Sales Manager skills and qualifications

The best Sales Managers are friendly, cheerful, and professional. They can work with a variety of people and personalities while adapting to changing conditions and unexpected obstacles. A Sales Manager should be able to set reasonable sales goals and teach employees how to achieve them. Successful Sales Managers also need to be able to lead by example, demonstrate sales techniques, take care of a variety of tasks, and follow all company policies. They plan ahead to maintain good sales. Top prerequisite skills and qualifications for Sales Managers include:

  • Outstanding customer service skills
  • Excellent written and verbal communication skills
  • Leadership skills
  • Organization and time management skills
  • The ability to use sales software and other sales tools

Sales Manager experience requirements

Most Sales Manager jobs require three to five years of sales experience and at least a year of experience as a manager. Some companies will consider top salespeople without management experience for the role, but they’ll still need to be familiar with the company’s regulations, products, preferred sales techniques, and software. Other businesses prefer Sales Managers who have more than 10 years of sales experience and more than three years in a management position.

Sales Manager education and training requirements

Many Sales Manager jobs require a bachelor’s degree in business, marketing, communication, business administration, or a related field. Some companies prefer candidates who have a master’s degree, and many organizations require on-the-job training as well.

Sales Manager salary expectations

According to Indeed Salaries, the average salary for a Sales Manager is $21.87 per hour. Individual pay levels depend on education levels, experience, the company, and the location.

Job description samples for similar positions

If a Sales Manager isn’t exactly what your company is searching for, here are some similar job description samples that could suit your needs:

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Sales Manager job description FAQs

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