How to Get More Candidates by Thinking Like a Job Seeker

Make sure your job description has what job seekers are looking for

 

At Indeed, we analyse trends to learn what most job seekers are looking for when searching for their perfect job. Job seekers look for specific details when deciding if they’re a mutual fit for your role. The most important information you need to include for any job on Indeed is:

• Salary range
• Benefits
• Shift
• Location/Area: What part of town is this in? What is my drive or commute?
• Required qualifications
• What type of job you’re hiring for: full time or part time

 

When adding these details to your job description, make sure it’s easy to scan. The typical job seeker is scanning jobs on Indeed during their lunch break or commute. You want to capture their attention quickly.

 

This includes:

• Listing qualifications as easily consumed bullets
• Avoiding large blocks of text
• Being responsive: When you respond to job seekers you can receive a Responsive Employer Badge which is immediately visible to job seekers when searching.   

 

Don’t forget a descriptive job title

 

Job titles are key to making sure your role is compelling to job seekers searching for a role that suits their needs. A tip we often tell employers is to think like a job seeker. Job seekers search for jobs by entering the what and where on Indeed. When they enter the what (the job they’re interested in), we pre-fill industry-standard terms and terms with the most job posts, so we will always prioritise something like ‘Sandwich maker’ over ‘Sandwich artist’, so make sure your job description includes the right terms.

 

 

Boost visibility by sponsoring your jobs

 

By sponsoring your job, your job appears more in search results and you get better visibility among job seekers. As your role is shown more often, you’re more likely to increase the number of applicants you receive.

 

Choosing to opt out means your job will fall back in search results over time.  

 

If you’re currently sponsoring your job and still not getting the number of applicants that you need, consider increasing your budget to the recommended amount and review the tips above.

 

 

Proactively search for the right candidates with Indeed Smart Sourcing

 

If you’re still unhappy with the number of applicants you’ve received, you can also contact job seekers directly.

 

Search our constantly updated Indeed Smart Sourcing database for candidates with exactly the right skills and qualifications you’re looking for. Learn how to use Indeed Smart Sourcing here.