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Store Assistant Job Description: Top Duties and Qualifications

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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A 27683020592retail32.48retail assistant14.37sales assistant11.8tesco7.16primark3.66433963350148876.7012.8919.55HOURLY16102738412025-10-012025-10-312025-09-012025-09-302025-11-05Store Assistant, or Sales Assistant sells products and assists customers in a store or retail outlet. Their primary duties include processing sales transactions, resolving customer issues and keeping the shop orderly.

Store Assistant duties and responsibilities

Store Assistants ensure that retail operations are carried out effectively and efficiently for maximum customer satisfaction. Their day-to-day duties include:

  • Keeping the store fully stocked
  • Maintaining the highest level of visual merchandising and store conditions
  • Delivering exceptional sales services for improved customer satisfaction
  • Interacting with customers and identifying their needs and preferences
  • Operating cash registers and point-of-sale machines
  • Receiving and verifying the quality and quantity of new shipments
  • Enforcing in-store security and health and safety procedures and regulations

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Hire your next Store Assistant today

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Store Assistant Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
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What does a 27683020592retail32.48retail assistant14.37sales assistant11.8tesco7.16primark3.66433963350148876.7012.8919.55HOURLY16102738412025-10-012025-10-312025-09-012025-09-302025-11-05Store Assistant do?

Store Assistants help customers make purchases by demonstrating, describing and recommending products. They also use cash registers to record transactions, which may involve using credit card machines, calculators and barcode scanners. When they are not assisting customers, Store Assistants may tidy the store, take product inventory, stock shelves and arrange product displays.

Store Assistant skills and qualifications

A successful Store Assistant candidate will have various prerequisite skills and qualifications that typically include:

  • Exceptional customer service skills
  • Excellent verbal and written communication skills
  • Organisational skills and attention to detail
  • Ability to stand for long periods
  • Knowledge of point of sale software
  • Strong interpersonal and problem-solving skills
  • In-depth knowledge of stocked merchandise

Store Assistant experience requirements

27683020592retail32.48retail assistant14.37sales assistant11.8tesco7.16primark3.66433963350148876.7012.8919.55HOURLY16102738412025-10-012025-10-312025-09-012025-09-302025-11-05Store Assistant is an entry role with no specific experience requirements. However, many employers prefer candidates who have worked in the retail industry in a sales or customer-facing role. Stores that sell specific industry products such as mobile phones, crafts materials or auto spare parts may require candidates to have a deep understanding of the industry. Experience in inventory management, bookkeeping and conflict resolution is also helpful for this role. Candidates who have completed a retail or sales internship often have valuable on-the-job experience which is beneficial for this role.

Store Assistant education and training requirements

There are no specific education requirements for a Store Assistant position. Store Assistants can find employment with a university course such as a Level 2 Certificate or a Diploma in Retail Skills or a Level 3 Diploma in Retail Skills Sales Professional. Some employers consider candidates with a Retailer Intermediate apprenticeship or its equivalent. Candidates with retail or customer service experience can also apply directly as long as they have GSCEs at grades 9 to 4, including English and maths. Some organisations will employ candidates who have sales experience and a positive attitude and will provide them with in-house training on their retail processes and procedures.

Store Assistant salary expectations

According to Indeed Salaries, the average salary of a Store Assistant in the UK is £8.82 per hour. Actual pay varies depending on the employer, location, experience, industry, qualifications and specific job duties and responsibilities.

Job description samples for similar positions

If a 27683020592retail32.48retail assistant14.37sales assistant11.8tesco7.16primark3.66433963350148876.7012.8919.55HOURLY16102738412025-10-012025-10-312025-09-012025-09-302025-11-05Store Assistant is not quite what you’re looking for, here are other job description samples that may fit your needs:

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

Store Assistant job description FAQs

Two chefs, one wearing a red headband, review a laptop and take notes at a wooden table in a kitchen setting.

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Job Description Examples

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