What is a company profile, and why should you create one?
A company profile is a short document, typically presented as a web page that provides an overview of a business. Some information generally covered in company profiles includes business history, mission, products and services, achievements and some information about key team members.
The purpose of a company profile can vary, but these web pages often serve as tools for marketing, employer branding and seeking investments. Some benefits of a strong company profile include:
- Providing easy access to key information about the business
- Building trust and credibility with potential investors, clients or employees
- Showcasing the cultural and business strengths of your company
- Providing a snapshot of the business that can easily be shared across multiple channels
Steps to write a company profile
Learning how to create a company profile involves understanding the purpose of the document and drafting a page that meets your organizational goals. Follow the steps below to create a company profile that works for your business.
1. Define the goal
Start by determining why you need a company profile. For example, if your goal is to establish your employer brand, you might include a brief introduction to your business that highlights your business values, workplace culture and achievements. Consider your company’s tone and voice when creating the page, as the profile serves as a high-level view into your operations.
2. Select a style for your profile
Determine how you want your profile to look. You can create a standard web page with text organized under various subheadings and media like videos and images interspaced throughout. Or you might opt for a listicle that offers “10 facts about your company” or a gallery-style page with many images and captions that offer information. Video profiles are also an option, especially if you combine them with on-page transcripts or other text to support SEO and accessibility.
The style you choose isn’t just about design—it’s an opportunity to communicate your brand’s values, tone and personality, enhancing the overall brand experience and reinforcing your marketing message.
3. Add company contact information
Include your company contact information in an easy-to-find place on your profile page. This page may be a first line of information for people or business partners, so it’s essential they understand how to reach out for more information. Include your business name, address, phone number, email address or a link to a contact page that provides that information.
4. Create a mission statement
Describe the purpose of your business and what makes it different. Here’s where you can work in your unique value proposition. Depending on the purpose of your company profile, you may want to define your target audience and what you do for them.
5. Include interesting company facts and history
There are many ways to create a compelling narrative about your business to showcase the company mission. Consider sharing the story of the early years of the company, including achievements and areas of improvement over time.
For example, a start-up can tell the story of how the business idea came to be, and a more established business might share a timeline of major growth points for the company. Your history can help your audience see how passionate business leaders are about the company mission.
6. Tell people about your products
Ensure that your products and services are highlighted in your company profile in a way that benefits your target audience and supports your goals for the profile. You can list all your products or highlight specific products to convey what services you offer and to outline the benefits of your company or products.
7. Highlight big achievements
Consider listing awards and other industry recognition on your company profile. When possible, include badges associated with these achievements to add credibility. You can also incorporate impressive milestones, such as reaching a certain volume of sales in the first year.
8. Consider whether you should include financial data
While a company profile is generally a public-facing web page, and you may want to include some financial data if the main purpose is to connect with investors. You can include financial goals and targets, which demonstrate the hopes you have for the business and help investors decide if they are aligned with your goals.
You might also want to include a summary of your financial strategies and highlights of past revenue and profit performance.
9. Incorporate social proof
When possible, consider incorporating social proof such as client testimonies and customer reviews. You can ask existing clients to provide written or video testimonies you can share on your website, or create case studies you can link to in your profile. If customers have left reviews about your business or products, you can incorporate those on your web page.
Company profile template
Creating a company profile can be easier with a template to guide you. A well-structured company profile shares essential information about your business, such as its history, mission, products or services, and unique qualities. Use the following template to start your company profile:
[Company name]
[Company website]
Contact: [Contact name] | [Contact phone number] | [Contact email address]
Mission statement: [Mission statement]
About us: [Paragraph describing the founding, history and other facts about the company]
Our team: [Description of top-level employees]
Our products/services: [Description of products and services]
Financial information: [Description of the company’s financial goals and performance]
Awards and recognition: [List of awards and certifications]
Testimonials:
[Quote from customer or employee] — [Name], [Title]
[Quote from customer or employee] — [Name], [Title]
[Quote from customer or employee] — [Name], [Title]
Company profile example
Below is an example of a company profile that you can use as an inspiration to write your own.
[Company Name]
[Company URL]
Contact: [Contact Name] | [Phone Number] | [Contact Email Address]
Mission statement: Empower businesses with digital solutions that drive growth and innovation.
About us: Founded in 2012, [Company Name] specializes in web development, digital marketing, and software solutions. We’re dedicated to helping businesses thrive in the digital age through tailored strategies and cutting-edge technology.
Our team: [Names and titles of top-level employees]
Our products/services: Custom software development, SEO, PPC and UX design services
Financial information: Targeting 20% annual growth, profitable since 2015
Awards and recognition: Best Digital Agency 2023, Top 100 Innovators in Tech
Testimonials:
- “They transformed our online presence.” — Patsy Emerson, Marketing Director
- “Their software solutions boosted our productivity.” — Carl Jones, Operations Manager
- “A fantastic partner for digital growth.” — Linda Hernandez, CEO
FAQS about company profiles
What is the difference between a company profile and an about page?
These two pages are similar, but a profile tends to be more comprehensive than an about page. About pages usually serve a general purpose to provide some basic information about a business or brand. In contrast, profiles tend to have a specific purpose, such as enticing people to apply or connecting with investors.
Some businesses have one about us page that acts as a company profile. They may make the page more comprehensive than a traditional about us page, including all of the information you would expect in a profile.
What should a company profile look like?
When included on your website, your company profile page should fit visually with your other pages. It’s important to incorporate visual branding in a way that also allows information to be displayed in a way that’s easy to read.
What’s the difference between a business plan and a company profile?
A business plan is a living document that guides you in managing and growing your business. While you may also use it to persuade investors to take a chance on you, it is more detailed than a company profile and may contain information you don’t want to share with the general public on your website.
