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How to Hire in San Diego: San Diego, CA Hiring Trends for 2023

Posting a help wanted ad is among the most effective ways of hiring in San Diego. San Diego boasts a massive pool of potential high-quality employees thanks to the city’s diverse population and top-tier educational institutions.

Before you post a help wanted San Diego ad, you need to take time to understand the city’s job seekers. Doing so enables you to create an effective San Diego help wanted ad that attracts candidates who fit the profile of the employee you want. Read on to find out what positions job seekers in San Diego are looking for, which employers are competing with you for the same talent and which institutions produce the best employees.

Related: Our step-by-step guide to write a help wanted ad in any location

Below are Indeed’s insights* to help you create your next help wanted ad in San Diego:

*Indeed data (US) – December 2022
As of December 2022, jobs in San Diego are very competitive compared to other job markets.

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Competing for talent in San Diego


Job seekers that clicked San Diego job postings


Jobs that received clicks by job seekers


Average number of job seekers per job

Who else is hiring in San Diego?

Below are the most popular employers in the San Diego metro area based on job clicks in August 2022 on Indeed.com.

Here are the top employers by clicks:

  1. UC San Diego
  2. Sharp HealthCare
  3. Scripps Health
  4. Family Health Centers of San Diego
  5. Northrop Grumman
  6. San Diego State University
  7. Rady Children’s Hospital
  8. Aerotek
  9. County of San Diego
  10. TakeLessons

San Diego is home to several notable companies that benefit from the city’s vibrant workforce. By hiring in San Diego, some of these companies have grown to become regional and global industry leaders due to the expertise and dedication of the workforce in San Diego. For example, Qualcomm is a leading global designer and manufacturer of electronic device components such as the processors used in flagship smartphones from Samsung and OnePlus.

Job seeker search activity in San Diego

Here are the top search terms job seekers click on in San Diego:

  1. Server
  2. Administrative Assistant
  3. Receptionist
  4. Medical Assistant
  5. Warehouse
  6. Sales
  7. RN
  8. Bartender
  9. Registered Nurse
  10. Human Resources

Where are the candidates for San Diego jobs?

Even though most of the job seekers in San Diego report the city as their location, consider expanding your search to include nearby areas such as Chula Vista and El Cajon. Casting a wider net gives you access to a larger pool of candidates for the position you want to fill.

Below are the top 10 listed locations for resumes in the San Diego area:

  1. San Diego, CA
  2. Chula Vista, CA
  3. El Cajon, CA
  4. La Mesa, CA
  5. Spring Valley, CA
  6. National City, CA
  7. Santee, CA
  8. Lakeside, CA
  9. Encinitas, CA
  10. La Jolla, CA

Indeed requires location information for job postings and is one of the first pieces of information that is needed to list a job.

Need to post your job in multiple locations? Click here to learn more. Please note our location policies and only post jobs to locations where an opportunity is currently available.

Recruit from San Diego universities, colleges and trade schools

Consider hiring from learning institutions such as colleges, universities, and trade schools in San Diego. Doing so enables your business to save on the cost of salaries and have a workforce that navigates new technology with relative ease. Moreover, graduate employees you nurture in your organization can become some of the most productive and loyal employees, as long as you take good care of them.

San Diego colleges and universities

Several top-tier colleges and universities are located in San Diego. The talent that these learning institutions cultivate is as diverse as the city’s culture. Here are some learning institutions in San Diego from which you should consider sourcing fresh talent to develop in your company.

  • California State University
  • California Western School of Law
  • San Diego Christian College
  • National University
  • Point Loma Nazarene University
  • San Diego State University

San Diego trade schools

In addition to colleges, here are trade schools that produce dedicated employees in San Diego.

  • San Diego Miramar College
  • San Diego City College
  • Concorde Career College
  • Career College of San Diego

Hiring and other resources for San Diego businesses

City of San Diego: The city’s official website outlines several programs and incentives to help businesses in San Diego launch and grow. Visit the City of San Diego.

County of San Diego: San Diego’s county government has a business sector website for employers and businesses. The site provides resources that support business operations, including hiring in San Diego. Visit the San Diego County Business Sector website.

San Diego Regional Chamber of Commerce: An organization that facilitates connections and collaboration among the members of the business community in San Diego. The Chamber advocates for the interests of its members by supporting candidates and policies that benefit them. Visit SD Regional Chamber.

San Diego Employers Association: An organization that aims to provide human resources expertise to San Diego businesses to help them effectively manage and grow their workforce. Visit the San Diego Employers Association.

Find San Diego talent: best practices for creating a help wanted ad

A number of factors contribute to San Diego’s moderately competitive job market, including steady population growth. Taking the time to understand the market will help reach and attract a qualified talent pool.

Ready to create and distribute a help wanted ad in San Antonio? Check out our guide on how to write a help wanted ad or get started by posting your job on Indeed.

It's quick and easy to post jobs on Indeed. Post your San Diego, CA job today.Post a Job

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