An overview of creating a Facebook account
Creating a Facebook account provides an online social media presence for your business. Having a Facebook page creates an opportunity for business owners to interact with product users and expose their brand to new users of their products. Facebook is a popular social media platform, with an active base of about two billion users. This presents a huge market opportunity for business owners. You can advertise your products, create brand awareness and interact with consumers through this platform.
Creating a great business page
To create a great business page on Facebook, you can take these steps:
- Sign up on Facebook
- Create a page
- Add a picture
- Add a username
- Add the page description
- Adjust the settings
- Add a call to action button
- Add a post
- Create user engagement
1. Sign up on Facebook
To create a company’s Facebook business page, first sign up for a personal Facebook account. A Facebook business page is linked to a personal Facebook account. On signing in to Facebook, the next option is to create a page. Do this by clicking on the “Create a page” button. This button is located in the upper right corner of the personal profile, after the “Home” tab.
2. Create a page
After clicking the “Create a page” button, the prompt to choose the type of business page comes up. There are different options available, including:
- Local business or place
- Institution or company
- Brand or products
- Artist band or public figure
- Cause or community
Choose the option that best represents your business to proceed. Once a type is selected, details such as a business name, address and subcategories come up next. After completing this aspect, click the “Get started” button to go to the next step. Clicking the next step button agrees that you have accepted the terms and conditions of Facebook.
3. Add a picture
The next step involves adding a picture to your business page. There are two pictures that need to be added, a profile picture and a cover picture. The profile picture is a smaller-sized picture that is used to indicate the owner of the business page. Most businesses use their logos for this option. The cover picture usually indicates what the business has to offer, such as featuring a display of various products.
4. Add a username
A username is used to create the vanity URL unique to the business page. The username is usually the same as the business page name unless this name is already used by someone else.
5. Add the page description
At this point, add a description to the “About me” section. This is a place where people learn about what the business stands for, its product offerings and its unique selling proposition. The “About” section is very important because it gives people who visit the page their first impression of the business. The “About” section is usually found on the right-hand side of a Facebook business page.
6. Adjust the settings
The business page settings tab is located at the upper right-hand corner above the profile picture. In the setting menu, there are different options to choose from, including the general settings. Under the general settings are page info, messaging, notifications, page roles and other important functions that are useful for managing your business page. The page info provides an option for writing a short description of the business and adding the business’s phone number, physical address and web address.
7. Add a call to action button
A call to action button gives page visitors an activity they can do while on the page. There are different call to action options, including: Send email, Visit our website, Learn more, Visit the shop or Book with you.
8. Add a post
The next step is to create a post for your new Facebook business page. The first post could be an announcement to inform people that the business is open. It could also be a post that tells people about the business and what they should expect to learn from the page.
9. Create user engagement
- Invite people to like the page. This involves using the network you already have. Use the “Invite” button to invite people to like the business page. Facebook will usually suggest your friends as your first invite options.
- Create contests that require people to engage with the page. To drive user engagement, create contests such as a giveaway of your product. It could also be fun videos and quizzes. Live Facebook broadcasts also drive user engagement, as fans can interact with the business in real time.
- Use other options to ask people to follow your page. Inform email list subscribers of the new business page. Use other social media channels to talk about the business page, and ask them to follow the page on Facebook. Connecting your official business website to the Facebook page is another way to get people to visit your page. Facebook icons can be added to your website via share buttons.
Related: How to Grow Your Business
Facebook account FAQs
Here are answers to some common questions about Facebook business accounts:
Can I open a Facebook business page without having a Facebook account?
No, the first step to creating a Facebook page starts with having a Facebook account, which is usually a personal account. The business page is created based on this account.
What is different between a business page and a Facebook account?
A Facebook account is a personal account that is used to sign up to a Facebook platform, while a Facebook page is for businesses. A person with one account can create different Facebook pages.