Marketing & sales

How to hire a sales team

Get tips on hiring sales professionals to drive your company's success. Learn about different types of sales jobs and find out how to start hiring a sales team.

How to Write an Effective Business Proposal Email (With 2 Templates)

Learn how and when to write a business proposal to a potential new client. Plus, receive a customizable email template for a proposal to help streamline the process.

What Is Marketing Communication (MarCom)?

Talk to the public more effectively with better marketing communication, also known as MarCom. Find the best communicators to manage your public-facing messaging.

A Look at Brand Positioning and How It Works

Establishing a strong brand doesn't happen by accident. The best brands in the world reached the top through brand positioning strategies. Here's how they did it.

7 Creative Business Giveaway Ideas to Promote Your Small Business

Explore multiple business giveaway ideas that can promote your products or services, build your brand and increase sales to help your organization grow.

What Is a Brand Ambassador? Guide for Employers

What is a brand ambassador, and how do they differ from the influencers who are dominating the digital space? Find out why these two roles are different.

Guide to Professional Sales Organizations

Network and collaborate with others in your field through professional sales organizations. Joining is a great way to demonstrate your commitment to your career.

A Brief Guide to Sales Enablement: Getting Started

Learn how sales enablement works at the company level. This article covers what sales enablement is, best practices, how to get started and who to hire.

What Is Reputational Risk?

Learn how reputation risk can effect your business's revenue and survival. Identify the causes of reputational risk and how to manage them effectively.

How to Recruit Using the Top Professional Sales Associations

Find highly qualified sales professionals with the education and experience you’re looking for by working with the top professional sales associations. Learn more with this guide.

What Are the Benefits of Direct-to-Consumers Businesses Over B2B and B2C?

Learn the similarities and differences between companies that are structured to function as direct-to-consumers, business-to-business and business-to-consumers.

How to Get Your Business Rolling With an Influencers Marketing Strategy

Increasing your exposure is easy with an influencers marketing strategy. This guide reviews the benefits of an influencer campaign and how to get started.

A Retailer's Guide To 4-5-4 Calendars

Learn why retailers split their sales schedules into a 4-5-4 calendar style and how this technique provides more accurate insights into seasonal sales patterns.

Growth Marketing: Is Your Company Ready to Hire in This Data-Driven Discipline?

Expand your promotional efforts with growth marketing, a data-driven discipline that has the potential to boost business and increase customer retention rates.

Accepting Cryptocurrency Payments: What to Know

Learn how accepting cryptocurrency as payment can provide another level of flexibility to your customers. Accepting crypto payments can even boost sales.

How to Manage Unexpected Business Demand

Learn how to manage rapid business growth when it's unexpected to keep your business running smoothly.

Pros and Cons of TikTok vs. Instagram Advertising

Grow your brand presence with two of today's most powerful social media platforms, Instagram Advertising and TikTok ads. Here's how to start.

Setting Prices For Your Products and Services

Boost your sales and stand out from the crowd by setting prices strategically for your products and services, whether they're digital, manufactured or handmade.

When Does it Make Sense to Fire a Client/Customer?

Find out when and why firing a client might make sense and can benefit your business long term.

10 Tips for Acquiring Your First Clients or Customers

Explore tips for acquiring your first client, including how to target and attract the right customers.

What is Ethnographic Research?

Understand the benefits, techniques and uses of ethnographic research for businesses. Learn more about the process of gathering data and insight.

Writing a Creative Brief for Your Business: Best Practices

Learn what a creative brief is, the reasons your business would create one and the elements to include.

Best Practices for Email Marketing in Your Business

Email marketing allows businesses to develop new leads and encourage previous customers to continue engaging with their business. Learn more in this comprehensive guide.

Sending Marketing Emails: An Intro for Business Managers

Learn what a marketing email is, the advantages of your business sending them and strategies to help your business create effective emails.

Best Practices for TV Advertising for Your Business

Learn the basics of TV advertising, including how to price TV ads and how to produce excellent ad content.

7 Types of Advertising in Business to Consider

There are a number of types of advertising you should consider when crafting a comprehensive advertising plan for your business. Learn about the most common methods.

Creating a Communication Plan for Your Business

A comprehensive communication plan can help your business prepare for planned and unplanned events that require immediate communication. Learn how to create a plan.

How to Define Brand Identity and Why It Matters

Learn the importance of brand identity to the success of your business. Branding ties together disparate elements in your marketing strategy for a cohesive approach.

Letters of Collection: Tips for Small Businesses (With Template)

Learn more about what a collection letter is, why it's important to create one, what to include in it and best practices for writing one for your business.

Developing the Right Promotion Mix for Your Business

Learn the basics of creating a promotional mix for your company to guide customer interactions and increase the effectiveness of your marketing plan.

Marketing Your Services: A Manager’s Guide

Learn what it means to market for a service, the difference between marketing a product and a service and tips for how to market a service.

6 Types of Design (and When Your Business Needs Them)

Learn what a graphic designer is, the different types of design in business and the various types of designers you can hire at your company.

Website vs Mobile Apps: What's Right for Your Business?

Learn what a mobile website and app are, discover the differences between the two, and review tips for choosing the best one for your business.

Selecting a CRM for Your Small Business: Key Criteria

Learn how to select the best CRM for your organization by reviewing desirable features and steps for choosing a platform. Review answers to FAQs about CRMs.

What Is Cold Calling? An Overview

Learn what cold calling is, discover the benefits, explore examples of the types of businesses that use it and follow these tips to conduct cold calls.

Press Releases for Your Business: Best Practices

A press release can help your company share important news and reach a new audience. Learn about the best practices of writing and distributing press releases.

Gaining Competitive Edge: Strategies for Small Businesses

Your competitive edge sets your company apart from others in the marketplace. Learn how to improve your competitive edge to attract customers and earn higher profits.

What Is a Reference Group in Business? An Intro

Learn about the different types of reference groups and how they impact customers of a small business.

Wholesale Buying: Steps for Your Business

Wholesale buying allows businesses to acquire products and materials at an affordable price point. Learn more in this comprehensive guide.

What Is the Definition of Target Audience? An Introduction

Identifying your target audience is an important part of creating effective advertisements. Learn the target audience definition and the importance of this term.

How to Plan an Event for Your Small Business

Learn why small businesses throw events, the types of events they usually host, how to plan your own company's event and which roles can help plan your events.

Examples of a Press Release for Three Common Occasions

Learn about the different types of press releases and review these templates to write your own. Download the template for free (PDF or Word).

What is the Best Time to Post on Social Media for Your Business?

Learn why it's important to post on certain social media outlets at specific times of days and the best days and times you should and shouldn't post.

Getting Started With Buyer Personas

Buyer personas are a tool for increasing the efficacy of your marketing strategies. Learn how to create your own buyer personas.

Participating in Small Business Saturday: Best Practices

Learn what Small Business Saturday is, review benefits of taking part in it, discover how to promote it, and follow tips for participating in this event.

Registering a Domain Name for Your Business: Best Practices

Learn what a domain name is, why you need one and how to set up a business domain name.

How to Write an Effective Case Study

Case studies are a type of content marketing centered on the customer experience. Learn more about this tool for your business.

Understanding Procurement Definitions

A well-thought-out procurement process can help you establish professional relationships that benefit your business and your customers. Learn more in this comprehensive guide.

An Intro to Sales For Business

Learn what the seven stages of a sales cycle are, strategies to increase sales and common sales jobs businesses employ.

Private Labels: Best Practices for Your Business

Learn what private labels are, why they're important, pros and cons and tips about finding the best private label manufacturer.

Content Management Systems: Different Options for Your Business

Learn what a CMS is, the benefits of having one and some of the best content management systems for your small business.

How to Start a Social Media Management Company

Learn the benefits of starting a social media management company, types of services to offer, how to hire employees and the best ways to market your company.

How to Start an Internet Marketing Company

Learn the benefits of starting your own internet marketing company, how to hire employees, how to register your business and ways to market your organization.

How to Start Your Own Direct Sales Company

Learn what a direct sales company is, how to start one, how to determine the products you'll sell, the estimate of how much it'll cost and ways to market it.

What Is Rebating in Business?

Rebating is a common practice in many industries, and considered illegal in others. It's important to understand how the practice works and the related regulations for your industry.

Creating a Marketing Plan for Your Business (With Template)

Learn how to develop a strong marketing plan to guide your business development, reach an audience and drive profits strategically.

The How and Why of Advertising on Groupon

Learn more about what Groupon is, what kinds of businesses find more success from it, what kind of benefits you can expect and how to advertise on Groupon.

How Much Does a Billboard Cost?

Billboards can be an effective way to advertise your business, although the price of billboards can vary depending on a couple of factors. Learn more about them and their cost.

Unique Selling Proposition: How to Create One for Your Business

Enhance your brand and your business practices with a unique selling proposition. Learn more in this comprehensive guide.

What Is Marketing Management? An Introduction

Learn about marketing management in business.

Yelp Advertising: Tips and Considerations

Yelp advertising offers businesses flexible options for marketing their products and services to the public. Learn more about advertising on Yelp in this guide.

Marketing Mix Elements and Why They're Important

Learn about the elements of a marketing mix and how they can influence your business.

How to Make Business Cards Employees Want to Give Out

A well-designed business card can project the professionalism of your business to customers and business partners. Learn more in this guide.

What Is a Focus Group? Best Practices for Your Business

Focus groups can provide an innovative approach to conducting research for your business. Learn more here.

Creating a Social Media Strategy for Your Small Business

A social media strategy can help you create a polished platform from which you can market your business.

How to Get Started With an X (Twitter) Business Account (In 4 Steps)

Wondering if Twitter is the right platform for your business? Take a look at these tips on creating a Twitter account for your business.

Using Business Promotion to Boost Your Bottom Line

Here is a comprehensive guide to help you understand product promotions, how they differ from advertising and the methods you can use to promote your products.

What Is a Backgrounder? (And Why You Should Write One)

Learn what a backgrounder is and how it can benefit your business.

Examples of Niche Marketing for Small Business

Learn about different examples of niche marketing and how to find a niche for your business.

What Is a Call to Action? An Overview

The right call to action can make the difference between successful sales and low engagement. Learn more about how a call to action can benefit your business in this comprehensive guide.

What Is Copy in Marketing (and Who Do You Need to Write It)?

Learn more about what copy means in marketing and how it can benefit your business in this comprehensive guide.

What Is Marketing? A Business Guide

Learn what marketing is, why it's important for your business, types of marketing and how to develop a successful marketing strategy.

A Guide to Customer Relations Management

Learn the basics of customer relations management for business owners.

What is the Definition of Sales?

Learn what selling is, the types of selling and the roles that fall under this profession. Use the list of good salesperson qualities to help you make the best hiring decision.

What Is the Definition of Publicity?

If you want to grow your business, publicity will be required so more people know about you. Here is how you can get publicity for your company.

Targeted Marketing Strategies to Accelerate Your Business

Learn what targeted marketing is and explore different strategies your business can follow to successfully target your audience.

Google Trends: Best Uses for Small Businesses

Google Trends is an excellent tool to include in your marketing strategy. Learn more about Google Trends, its benefits and how to use it effectively in this comprehensive guide.

What is the Definition of Branding in Marketing?

Learn more about branding and how it can benefit your business, here.

Creating a Customer Journey Map (With Template and Example)

Discover what a customer journey map is, the benefits of creating one, different types of journey maps, how to create one, plus a template and an example.

Advertising Definition: How to Advertise (And Grow) Your Business

Review the different types of advertising, tips to get started and frequently asked questions.

Advertising a Business on Google: Top Tips for Success

Learn how Google Ad words works and best practices for using it.

4 Reasons to Hire a Mystery Shopper for Your Business

Discover four main reasons to hire a mystery shopper and how secret shopping can benefit your business.

The Cost of Print Advertising: a Guide for Managers

Learn about the costs associated with various types of print advertising and how to get the most return on your investment.

Running Your First Advertising Campaign for Your Business

Discover some of your ad campaign options with tips and frequently asked questions.

What Is a Loss Leader Pricing Strategy? An Introduction for Managers

Learn more about how loss leaders can attract new customers, boost sales and increase profits.

Starting a Facebook Business Page

Learn how having a Facebook business page can help your organization and how to create one.

Best Practices for Media Training

Learn the importance of media training and how to use it to prepare your employees to represent your business effectively when interacting with the media.

A Guide to Creating Content for Your Business

Learn why you should create content for your business, how to go about it and more helpful information in the following article.

A Guide to Crafting Company Mission Statements

Learn more about how to write a company mission statement, including writing about your company's products and services and its purpose.

Requesting Letters of Testimonial: Ways to Get Testimonials

Learn how to ask for a letter of testimonial from your customers that can strengthen the credibility of your business.

Radio Advertising: An Intro Guide for Business Operators

Learn about advertising your business on the radio, including why it is still an effective option and how to create an effective advertising spot.

Introduction Emails to Clients (With Free Template Downloads)

Find out what an introduction email is, how to write one and templates and examples of effective intro emails. Download the template for free (PDF or Word).

A Guide to Creating a Tagline for Your Company

Learn what a tagline is and how to create one for your company or product.

Goals vs. Objectives in Business: A Guide for Managers

Setting goals and objectives is important if you're growing a business and you can learn more doing so by understanding the difference between the two.

What Does KPI Mean?: An Introduction for New Leaders

Learn what KPIs are, tips for using them and how to define business KPIs.