Marketing & sales

Learn about in-house marketing agencies, including how they differ from outside advertising agencies and the benefits of creating your own in-house marketing.

Use this guide to help your business make the most of free online advertising.

Learn what steps you can take to engage your customers and keep your staff employed and productive to help your business recover once COVID-19 restrictions are lifted.

Find highly qualified sales professionals with the education and experience you’re looking for by working with the top professional sales associations. Learn more with this guide.

Learn the similarities and differences between companies that are structured to function as direct-to-consumers, business-to-business and business-to-consumers.

Learn why retailers split their sales schedules into a 4-5-4 calendar style and how this technique provides more accurate insights into seasonal sales patterns.

Expand your promotional efforts with growth marketing, a data-driven discipline that has the potential to boost business and increase customer retention rates.

Learn how accepting cryptocurrency as payment can provide another level of flexibility to your customers. Accepting crypto payments can even boost sales.

Corporate branding can make or a break a business, so learn more about what it is and how strong companies use it to their advantage.

Learn how to manage rapid business growth when it's unexpected to keep your business running smoothly.

Grow your brand presence with two of today's most powerful social media platforms, Instagram Advertising and TikTok ads. Here's how to start.

Boost your sales and stand out from the crowd by setting prices strategically for your products and services, whether they're digital, manufactured or handmade.

Find out when and why firing a client might make sense and can benefit your business long term.

Explore tips for acquiring your first client, including how to target and attract the right customers.

Understand the benefits, techniques and uses of ethnographic research for businesses. Learn more about the process of gathering data and insight.

Learn what a creative brief is, the reasons your business would create one and the elements to include.

Email marketing allows businesses to develop new leads and encourage previous customers to continue engaging with their business. Learn more in this comprehensive guide.

Learn what a marketing email is, the advantages of your business sending them and strategies to help your business create effective emails.

Learn the basics of TV advertising, including how to price TV ads and how to produce excellent ad content.

There are a number of types of advertising you should consider when crafting a comprehensive advertising plan for your business. Learn about the most common methods.

A comprehensive communication plan can help your business prepare for planned and unplanned events that require immediate communication. Learn how to create a plan.

Learn more about what a collection letter is, why it's important to create one, what to include in it and best practices for writing one for your business.

Learn the basics of creating a promotional mix for your company to guide customer interactions and increase the effectiveness of your marketing plan.

Learn what it means to market for a service, the difference between marketing a product and a service and tips for how to market a service.

Learn what a graphic designer is, the different types of design in business and the various types of designers you can hire at your company.

Learn what a mobile website and app are, discover the differences between the two, and review tips for choosing the best one for your business.

Learn how to select the best CRM for your organization by reviewing desirable features and steps for choosing a platform. Review answers to FAQs about CRMs.

Learn what cold calling is, discover the benefits, explore examples of the types of businesses that use it and follow these tips to conduct cold calls.

A press release can help your company share important news and reach a new audience. Learn about the best practices of writing and distributing press releases.

Native advertising is an effective form of digital advertising. Learn about the different forms of native advertising and review frequently asked questions about the practice.

Your competitive edge sets your company apart from others in the marketplace. Learn how to improve your competitive edge to attract customers and earn higher profits.

Learn about the different types of reference groups and how they impact customers of a small business.

Wholesale buying allows businesses to acquire products and materials at an affordable price point. Learn more in this comprehensive guide.

Identifying your target audience is an important part of creating effective advertisements. Learn the target audience definition and the importance of this term.

Learn why small businesses throw events, the types of events they usually host, how to plan your own company's event and which roles can help plan your events.

Learn about the different types of press releases and review these templates to write your own. Download the template for free (PDF or Word).

Learn why it's important to post on certain social media outlets at specific times of days and the best days and times you should and shouldn't post.

Buyer personas are a tool for increasing the efficacy of your marketing strategies. Learn how to create your own buyer personas.

Learn what Small Business Saturday is, review benefits of taking part in it, discover how to promote it, and follow tips for participating in this event.

Learn what a domain name is, why you need one and how to set up a business domain name.

Case studies are a type of content marketing centered on the customer experience. Learn more about this tool for your business.

A well-thought-out procurement process can help you establish professional relationships that benefit your business and your customers. Learn more in this comprehensive guide.

Learn what the seven stages of a sales cycle are, strategies to increase sales and common sales jobs businesses employ.

Learn what private labels are, why they're important, pros and cons and tips about finding the best private label manufacturer.

Learn what a CMS is, the benefits of having one and some of the best content management systems for your small business.

Learn the benefits of starting a social media management company, types of services to offer, how to hire employees and the best ways to market your company.

Learn the benefits of starting your own internet marketing company, how to hire employees, how to register your business and ways to market your organization.

Learn what a direct sales company is, how to start one, how to determine the products you'll sell, the estimate of how much it'll cost and ways to market it.

Rebating is a common practice in many industries, and considered illegal in others. It's important to understand how the practice works and the related regulations for your industry.

Learn how to develop a strong marketing plan to guide your business development, reach an audience and drive profits strategically.

Learn more about what Groupon is, what kinds of businesses find more success from it, what kind of benefits you can expect and how to advertise on Groupon.

Billboards can be an effective way to advertise your business, although the price of billboards can vary depending on a couple of factors. Learn more about them and their cost.

Enhance your brand and your business practices with a unique selling proposition. Learn more in this comprehensive guide.

Learn about marketing management in business.

Yelp advertising offers businesses flexible options for marketing their products and services to the public. Learn more about advertising on Yelp in this guide.

Learn about the elements of a marketing mix and how they can influence your business.

A well-designed business card can project the professionalism of your business to customers and business partners. Learn more in this guide.

Focus groups can provide an innovative approach to conducting research for your business. Learn more here.

A social media strategy can help you create a polished platform from which you can market your business.

Wondering if Twitter is the right platform for your business? Take a look at these tips on creating a Twitter account for your business.

Here is a comprehensive guide to help you understand product promotions, how they differ from advertising and the methods you can use to promote your products.

Learn what a backgrounder is and how it can benefit your business.

Learn about different examples of niche marketing and how to find a niche for your business.

The right call to action can make the difference between successful sales and low engagement. Learn more about how a call to action can benefit your business in this comprehensive guide.

Learn more about what copy means in marketing and how it can benefit your business in this comprehensive guide.

Learn what marketing is, why it's important for your business, types of marketing and how to develop a successful marketing strategy.

Learn the basics of customer relations management for business owners.

Learn what selling is, the types of selling and the roles that fall under this profession. Use the list of good salesperson qualities to help you make the best hiring decision.

If you want to grow your business, publicity will be required so more people know about you. Here is how you can get publicity for your company.

Learn what targeted marketing is and explore different strategies your business can follow to successfully target your audience.

Google Trends is an excellent tool to include in your marketing strategy. Learn more about Google Trends, its benefits and how to use it effectively in this comprehensive guide.

Learn more about branding and how it can benefit your business, here.

Discover what a customer journey map is, the benefits of creating one, different types of journey maps, how to create one, plus a template and an example.

Review the different types of advertising, tips to get started and frequently asked questions.

Learn how Google Ad words works and best practices for using it.

Discover four main reasons to hire a mystery shopper and how secret shopping can benefit your business.

Learn about the costs associated with various types of print advertising and how to get the most return on your investment.

Discover some of your ad campaign options with tips and frequently asked questions.

Learn more about how loss leaders can attract new customers, boost sales and increase profits.

Learn how having a Facebook business page can help your organization and how to create one.

Learn the importance of media training and how to use it to prepare your employees to represent your business effectively when interacting with the media.

Learn why you should create content for your business, how to go about it and more helpful information in the following article.

Learn more about how to write a company mission statement, including writing about your company's products and services and its purpose.

Learn how to ask for a letter of testimonial from your customers that can strengthen the credibility of your business.

Learn about advertising your business on the radio, including why it is still an effective option and how to create an effective advertising spot.

Find out what an introduction email is, how to write one and templates and examples of effective intro emails. Download the template for free (PDF or Word).

Learn what a tagline is and how to create one for your company or product.

Setting goals and objectives is important if you're growing a business and you can learn more doing so by understanding the difference between the two.

Learn what KPIs are, tips for using them and how to define business KPIs.