Glassdoor and Indeed: What is each platform best at?

Glassdoor and Indeed both support hiring, but they are optimized and known for different moments in the candidate journey. While there are company pages with employer branding on Indeed and there are job postings on Glassdoor, each platform brings a distinct set of strengths that address different employer needs, from shaping perception to driving applications.

Glassdoor: for brand building, candidate perception and trust

Glassdoor is where job seekers research what it’s like to work at your company before applying. It can help shape job seeker perception and trust by showcasing employee reviews, ratings, salary information and employer responses.

This makes Glassdoor an important channel for shaping both how job seekers perceive your employer brand and building trust early in the decision process. To inform your employer brand strategy, you can showcase your company culture through photos, videos and profile content, respond to reviews and benchmark your reputation against peers.

Indeed: for matching and hiring

Indeed connects you with job seekers of all kinds and supports the hiring process from discovery through application. It focuses on helping candidates find relevant roles quickly, evaluate opportunities and efficiently apply to open roles.

For employers, this means access to a large pool of active talent, strong job visibility in search results and performance-driven tools that support application volume and quality. Features and integrations, including Premium Sponsored Jobs and Indeed Talent Scout, help you reach the right candidates at the right time and can help improve hiring outcomes at scale.

Glassdoor and Indeed: How do they work together?

Indeed and Glassdoor are part of the same family of hiring platforms and work together to support different stages of the candidate journey.

Both platforms are unified through the Employer Branding Hub, which lets you manage your Glassdoor Enhanced Profile and Indeed Company Page from a single interface. This creates a shared foundation for employer branding, content management and performance insights across both platforms.

Unified job posting

Jobs posted on Indeed automatically appear on Glassdoor, giving you a single job distribution system across both platforms. This allows you to manage job distribution across both sites through one posting workflow.

Note: If you want to post a job on Glassdoor, you will be routed to Indeed to complete the posting. Jobs you post on Indeed automatically appear on Glassdoor.

Organic jobs are postings shared across Indeed and Glassdoor without any sponsorship. These jobs are listed on Glassdoor at no cost and are part of the service provided to job seekers. Any changes to these listings, including new postings or removals, are automatically reflected across both platforms.

You can also choose to sponsor your jobs on Indeed, which enhances their visibility across both platforms.

Integrated branding

With the Employer Branding Hub, you can link your Indeed Company Page with your Glassdoor Enhanced Profile. Within Glassdoor’s Employer Center, you can manage reviews, analytics and company content in one place. This makes it easier to maintain consistent employer branding across platforms and align your messaging. It helps candidates receive a cohesive brand experience, no matter which platform they start on.

Combined analytics

Glassdoor and Indeed also provide consolidated insights that allow you to track brand and engagement performance across both platforms. You can monitor profile visits, brand impressions and review ratings from a single reporting environment. This can give you more insights regarding how candidates interact with your employer brand and how that engagement translates into hiring activity.

Glassdoor Employer Profile vs. Indeed Company Pages: What’s the difference?

You can begin building your presence on each platform by setting up a free employer profile on either Glassdoor or Indeed.

Both Glassdoor Employer Profiles and Indeed Company Pages are built to support research and reputation, helping candidates understand what it’s like to work at your company before they apply reinforcing your employer brand in the context of hiring. Used together, they allow you to influence perception early and support hiring performance when candidates are ready to take action.

Glassdoor Employer Profile

When you join Glassdoor as an employer, you gain access to your company’s employer profile and can directly participate in shaping how candidates perceive your brand.

With a Glassdoor Employer Profile, you can:

• Showcase your brand: Share employee reviews, ratings, photos, videos and employer-provided content. This gives candidates insight into your culture, values and workplace experience.
• Request and respond to reviews: Gather feedback from employees and demonstrate engagement by responding publicly to reviews.
• Manage your reputation: Monitor how your company is perceived. Use these insights to inform your employer brand strategy and support employee retention over time.

Once your Glassdoor Employer Profile is established, you can upgrade to the Employer Branding Hub for premium branding features.

These features include:

• Advanced insights
• Comparisons to other companies
• Enhanced customization and targeting
• Premium branded content
• Adaptive advertising capabilities

Indeed Company Page

If you have an employer account and have posted a job on Indeed, your Company Page is automatically claimed and tied to your account. This allows you to begin building your employer brand on Indeed.

With an Indeed Company Page, you can:

• Build your page: Surface key company information, including your industry, number of employees, address and important websites.
• Access and respond to reviews: Monitor candidate feedback and respond to reviews and questions directly.
• Track performance: Monitor impressions, visits and ratings through your Company Page dashboard.

You can keep a basic version of your Indeed Company Page or upgrade to access more advanced branding and analytics features. These features give you premium branding opportunities and deeper insights into how candidates engage with your employer brand on Indeed.

Employer Branding Hub: Where Glassdoor and Indeed intersect

The Employer Branding Hub brings together employer branding and hiring tools across Glassdoor and Indeed. This gives you a centralized way to manage your presence, content and performance across both platforms.

What is the Employer Branding Hub?

The Employer Branding Hub brings your Indeed Premium Company Page and Glassdoor Enhanced Profile into a single interface. You can then use one dashboard to manage your employer brand across both platforms.

This integrated experience allows you to centralize profile management and reporting, making it easier to monitor branding performance in one place and share your brand story with job seekers across both platforms.

By upgrading to the Employer Branding Hub, you unlock access to the premium features of both the Glassdoor Enhanced Profile and Indeed Company Pages. These features include richer content, deeper insights and the ability to remove paid ads from comparable employers on your profile.

On average, cost per apply start is 49% lower^[1] for employers using the Employer Branding Hub across Indeed and Glassdoor.

What can I do across Glassdoor and Indeed with the Employer Branding Hub?

The Employer Branding Hub works with Spotlight Pages, Employer Branding Ads and Sponsored Jobs to help you amplify your presence and reach more relevant talent across Glassdoor and Indeed.

Spotlight Pages

Together, Glassdoor and Indeed reach the vast majority of U.S. online job seekers. Spotlight Pages help you engage top talent across both platforms for one price, allowing you to show candidates where they may fit within your organization.

With Spotlight Pages, you can:

• Showcase unique groups within your organization: Create customized pages for departments, divisions, employee resource groups and branches using rich media and relevant employee reviews.
• Target specific segments of job seekers: Surface jobs for individual teams, role types and business units, helping candidates find the most relevant roles and apply.

Employer Branding Ads

Employer Branding Ads increase brand awareness and help you reach relevant talent across Glassdoor, Indeed and other sites. They allow you to promote your employer brand to job seekers who may not yet be familiar with your brand or actively applying.

With Employer Branding Ads, you can:

• Run targeted display ads: Launch campaigns across Indeed, Glassdoor and hundreds of other relevant sites speaking to your target job seeker audience.
• Reach new audiences: Connect with potentially millions of job seekers, reach new audiences and increase engagement with your brand and job listings.

You can also track campaign performance from your Indeed account using Centralized Analytics, which includes impressions, clicks and additional engagement metrics.

Performance data from Employer Branding Ads shows that:

• Job seekers with 10 Employer Branding Ad impressions on Indeed are more than 6X as likely^[2] to apply to a job from that company compared to a single ad impression.
• On average, employers who purchased both Employer Branding Ads and Employer Branding Hub together saw a 44% increase^[3] in brand impressions across Indeed and Glassdoor.

Employer Branding Ads can also be used with Spotlight Pages. You can use customized Employer Branding Ads across Glassdoor, Indeed and hundreds of other sites to reach quality talent and drive job seekers directly to relevant Spotlight Pages.

Sponsored Jobs

Sponsored Jobs increase visibility in search results, helping your roles stand out from similar listings and potentially generate more applications from active job seekers.

With Sponsored Jobs, you can:

• Reach more candidates: Promote your job so it appears with greater visibility in search results and job alerts.
• Create a positive candidate experience: Send automated messages to engage top candidates at key moments of the hiring process.
• Avoid long-term commitments: Start and stop sponsoring jobs at any time using a flexible budget.

Sponsored Jobs are an Indeed product, but when you sponsor a job on Indeed, that job is also distributed to and shown on Glassdoor to expand your reach. Sponsored jobs are promoted on Glassdoor through your Indeed-sponsored listings and are automatically featured on both platforms.

You can always choose to sponsor only some of your jobs. Jobs that are not sponsored on Indeed can appear as organic jobs on Glassdoor, so job seekers can access both your sponsored and non-sponsored jobs in one place.

Review Intelligence™

Review Intelligence™ extracts sentiment analysis and trends from your Glassdoor and Indeed reviews, to provide deeper insights into your employee experience.

With Review Intelligence, you can:

• Make faster, more informed decisions: Access ready-to-share insights pulled directly from your company reviews.
• Generate effortless insights: Use natural language processing to analyze review sentiment and surface high-level themes.
• Explore topics that matter: Review insights across topics such as Management, Culture, Diversity and Inclusion and Leadership, with filters by job function and country.
• Compare against peers: Access summaries that illustrate how your company compares to others in your industry.
• Share insights internally: Download executive summaries to inform leadership and support internal improvement initiatives.

Glassdoor vs. Indeed: When should I prioritize each platform?

Most employers benefit from using both platforms together, but depending on your hiring goals, one may take priority at different moments in your strategy.

When to prioritize Glassdoor

You may want to prioritize Glassdoor when your focus is on improving employer perception, responding to reviews at scale or differentiating your culture in competitive talent markets.

Glassdoor is especially useful when you want to shape how candidates perceive your organization before they apply. By using tools like the Employer Branding Hub and Spotlight Pages, you can curate employer content, highlight key teams or groups and engage with employee feedback. This helps build trust and gives candidates more information to evaluate your company before applying.

When to prioritize Indeed

You may want to prioritize Indeed when your focus is on building an immediate hiring pipeline and improving application quality.

Indeed is most effective when candidates are actively searching and ready to apply. By meeting the requirements for Indeed Connect, you can unlock branding benefits on search and job pages, reduce distractions from similar employers in branded search and improve apply flow and match quality. This supports stronger performance at the point of application and throughout the hiring process.

Indeed Connect also gives you early access to new products, including Smart Screening and Smart Sourcing, which can further support sourcing and evaluation at scale.

When to use a combined strategy

For most organizations, a balanced approach works best. This means maintaining current, compelling content and review responses across Glassdoor and Indeed, while ensuring your jobs on Indeed benefit from Indeed Connect. You can then use Employer Branding Ads to amplify your brand across the web, supporting awareness and consideration consistently throughout the hiring funnel.

How to integrate both Indeed and Glassdoor in your hiring process

Integrating Indeed and Glassdoor works best when you treat them as connected parts of a single hiring system. Use the following steps to get started.

1. Claim and maintain a consistent brand presence with Employer Branding Hub

Start by using the Employer Branding Hub to centralize your presence across Indeed and Glassdoor. This allows you to unify your brand narrative and visuals, manage content in one place and unlock profile-level controls and insights across both platforms.

2. Reinforce your employer brand

Respond to reviews and track sentiment and benchmarks to improve candidate trust and guide internal engagement priorities. You can also use Spotlight Pages to showcase high-priority teams or locations with targeted media and messaging.

3. Turn interest into applications and hires

Use Indeed to support the hiring workflow once candidates are ready to take action. Tools like Sponsored Jobs, Talent Scout and ATS integrations help you reach active job seekers, streamline applications and support hiring performance.

4. Publish consistent Company Updates across both platforms

Publish Company Updates on both Glassdoor and Indeed to keep your employer brand current. Treat updates as a lightweight content feed and coordinate with internal communications teams to ensure content remains consistent and on brand.

5. Connect insights across both platforms

Use Employer Branding Hub analytics alongside profile and job-level metrics to track page visits, brand impressions and engagement, such as started applications. You can also benchmark against peers to prioritize content strategy, review responses and ongoing brand improvements.

Frequently asked questions for using Glassdoor and Indeed

Is Glassdoor owned by Indeed?

Yes, Glassdoor is owned by Indeed. The two platforms operate together as connected hiring and career platforms to offer distinct features for job seekers and employers.

Are Indeed and Glassdoor connected?

Glassdoor is part of Indeed, a global leader in job matching and hiring. Glassdoor and Indeed have partnered to offer you the combined power of both platforms’ hiring and employer branding solutions. This collaboration lets you share your brand story and reach a broad audience of job seekers, advancing Glassdoor’s shared mission to “make worklife better, together.”

Can I manage both my Indeed and Glassdoor profiles in one place?

Yes. The Employer Branding Hub centralizes management and reporting for your Indeed Premium Company Page and Glassdoor Enhanced Profile.

As an Indeed customer, where do my jobs go when I sponsor them?

When you sponsor a job on Indeed, it will automatically be posted on Glassdoor. This can expand the reach of your job postings.

What’s the difference between the Employer Branding Hub and Indeed Connect?

Employer Branding Hub is a branding and reputation solution you use to manage and enhance your Glassdoor Enhanced Profile and Indeed Premium Company Page in one place. It includes rich content controls, review-response workflows and benchmarking and analytics. It can also remove competitor ads on your Glassdoor profile.

Indeed Connect is a set of marketplace benefits on Indeed’s job search and job detail pages that you unlock by meeting adoption requirements, such as enabling Indeed Apply across indexed jobs via ATS integration. Benefits include branded visibility and removing ads from comparable or similar employers in branded search.

What are Employer Branding Ads and where do they run?

Employer Branding Ads are targeted display ads that run on Indeed, Glassdoor and hundreds of popular sites in Indeed’s offsite inventory. They can help you reach both active and passive candidates with your employer brand.

Can these solutions reach passive as well as active job seekers?

Yes. Employer Branding Ads and branded profile content can reach people who are casually exploring opportunities, as well as those actively searching and ready to apply.

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