A streamlined, efficient and pain-free advertising experience

Indeed Ads, which reaches over 80% of US online job seekers through Indeed or Glassdoor,¹ helps you seamlessly plan, track and execute your recruitment campaigns to reach your ideal candidates. To make things even simpler, you will only need to visit one place to tap into our job advertising ecosystem.

Objective-based campaigns make up an important part of Indeed Ads. With objective-based campaigns, you can first select the most important objective around which your campaigns should be optimized. For example, you might choose to optimize for the number of applications, the cost or interviews. Our optimization technology will then automatically promote your jobs to the right channels, at the right time, for the right audience.

This simplifies the recruiting process and allows you to get your job ads in front of the right candidates, freeing up time for you to focus on hiring the candidates who meet your needs.

Choose the objectives that achieve your most important recruitment goals

You can choose from multiple objectives to hit your recruitment goals. You can optimize your campaigns by selecting from the following objectives:

Take a balanced approach

Selecting the Balance objective optimizes equally for speed, quantity and cost. While this objective is similar to the below Maximum objective in that it aims to generate as many applications as possible, it also uses balancing to better distribute spend and clicks more effectively across all jobs within a campaign, leading to all jobs receiving a higher volume of relevant clicks and applications.

Maximize applicant volume

Selecting the Maximum objective enables you to deliver as many applicants as possible within a proposed budget. This option is recommended for a small group of job ads that are performing well.

Target a specific cost per application

The Target Cost Per Application objective keeps you within a fixed budget by optimizing your campaign to hit a specific cost per application. For example, this approach is ideal if you’re a recruitment agency with tight margins that wants to hit its recruitment goals.

When targeting this objective, it’s recommended that you ensure you’re working in a realistic range by reviewing typical costs per application for roles in your market using your own historical data and proprietary Indeed tools.

Target a specific number of applications

The Target Applicants objective allows you to set a target number of applications across jobs or at an individual job level. This option reduces wasted spend by redistributing spend to jobs that need it and stopping spend on jobs that have met your application target.

This objective will ensure that your budget works to drive traffic to harder-to-fill roles within your campaign. When one job in a campaign reaches your application target, the remaining budget is reallocated to other jobs. This approach is most effective when we have a clear idea of how many applications you need to hire someone, based on past recruitment data.

Skip right to the interview

Indeed Hiring Events users can send pre-screened candidates straight to the interview with our new Interviews objective, connecting you with quality applicants, all while seamlessly integrating with Indeed Ads.

Boost your company brand

Looking to grow your company brand? Indeed Ads now also integrates with our Employer Branding solutions, meaning that you can promote your employer brand through targeted Employer Branding Ads across Indeed, Glassdoor and relevant off-site web pages. This can not only boost awareness but also shift perceptions of your brand amongst passive and active job seekers.With a range of campaign objectives to choose from, you’ll be able to seamlessly plan, track and execute recruitment campaigns of all sizes to hit your recruitment goals. Log into your Indeed account to see the new campaign features for yourself, or contact your Indeed representative to learn more.

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