If you’re an SMB owner or manager, you’ve got a lot on your plate. First, you’ve got to keep a close eye on cash flow, accounts and expenses. Then there are new customers or clients to be found and existing ones to keep happy. On top of that, you have employees to manage (or if you’re a really small shop you may be doing the work of multiple employees). And, of course: You always have to stay one step ahead of the competition.
With so much to focus on, it can be difficult to find time to act on all your ideas. For instance, while posting your job listings on Indeed or using other services such as Indeed Resume may be supplying you with candidates for your open roles, you may have looked at your competitor’s website and noticed that they have a career page advertising their jobs.
So are you missing out?
A career page doesn’t need to be a wish-list item
There’s no doubt that having a career page on your site is a good idea, but there’s also no doubt that for many employers it’s easy to file that idea away as a “nice to have” or something you’ll get around to eventually — like buying that professional quality Italian espresso maker you’ve always wanted for your office.
Just the thought of setting up a career page can be daunting. First, you’d need to hire a web designer to build a page for your site, but that would cost money and you would still need to supervise their work. If you know how to write code, then you could build the site yourself. But that also takes time.
So what to do? Well, fortunately there is now option number three: take a few minutes to set up a page for your site using Indeed’s new Career Page solution.
An Indeed Career Page is easy to use
An Indeed Career Page allows you to quickly and efficiently create a page on your site displaying all your jobs, so visitors can immediately see (and apply for) your open roles.
Concerned about maintaining your site’s unique identity? There’s no need to be: These pages are not Indeed-branded. This means that although you build them on our platform, you can customize your career page with your logo and other design features so that visitors to your site don’t have the experience of being transported somewhere else when viewing your jobs.
In addition, once the page is up and running it requires no extra work from you. Indeed Career Pages are integrated with the Employer Dashboard, so when you’re posting your job listings there, they automatically appear on your site’s career page. If you edit them, they automatically update on your career page. If you delete them, they automatically disappear. And it all happens in real time.
Mobile-optimized for maximum reach
But Career Pages don’t just increase your reach by advertising your jobs directly on your site. They are also optimized for mobile viewing on any device.
Why does this matter? Indeed data shows that the majority of job search now takes place on mobile devices, regardless of which generation is doing the searching. The numbers are highest in the younger generation — 78% of millennials searched for work on a mobile device in 2016. However, 57.2% of Boomers also searched for work on mobile during the same period. Mobile job search cuts across occupations, and is especially dominant in work which requires people to be on their feet all day.
In other words, an Indeed Career Page is designed to help you expose your jobs to the widest possible audience, expanding the pool of potential talent for all your listings.
Oh, and did we mention that all this is free? Yes, it’s free. All you need is an Indeed account and about five minutes of your time. Visit the Indeed Career Page website to learn more. After that, it’s time to start working on getting that espresso machine...