The definition of mobile recruiting 

Mobile recruiting is the use of career pages, mobile job postings and mobile recruitment applications to source candidates. Mobile technology to engage with and convert candidates into applicants involves multiple digital channels, including text message recruiting and using job sites and social media platforms to connect with talent. 

Why should you try mobile recruiting? 

Mobile talent recruitment is a useful tool for businesses for a number of reasons. One of the most significant benefits of implementing a mobile recruitment strategy is the ability to connect with candidates remotely from anywhere at any time. Candidates typically have their mobile phones on them at all times, allowing you to make instant contact with them and receive quick responses, pushing the recruitment process forward rapidly. 

Another benefit of mobile recruiting is that it lets you and your hiring team administer the process from anywhere. You can book interview times, contact candidates and deliver internal feedback all through your mobile phone, allowing you to take care of hiring work outside of standard office hours if necessary.

Further, a majority of job seekers use their mobile phones to apply for jobs while on the go. To be competitive in the job market, your business needs to provide the option for candidates to apply via mobile so they don’t opt for your competitors’ application process instead out of convenience.

Other advantages of mobile recruiting include:

• Attracting more applicants 

   

• Accelerating the application process

   

• Using social media to communicate your company culture  

   

• Saving time and money on the hiring process 

   

• More in-depth candidate engagement 

Use apps for mobile recruitment 

Mobile apps like Indeed’s are useful tools to help employers facilitate mobile recruiting programs. By incorporating a mobile recruiting app into your strategy, you can streamline the process of sharing available opportunities at your company and making contact with qualified candidates who are best suited to these roles. 

Mobile recruiting apps let you post new job postings and invite candidates to upload their resumes and complete profiles. From your mobile device, you can view these application materials and make decisions on the go about which applicants you want to pursue.

Via the app, you can message candidates directly when you’re ready to proceed further with the application process to schedule phone calls, video calls or in-person interviews. You can also use mobile recruiting apps to provide feedback on applications or loop in your colleagues who should be involved in the hiring process for specific roles. 

Mobile recruiting apps allow you to get to know candidates better throughout the process; they can easily ask you questions, and you can provide quick answers so they have a clear understanding of the role they’re applying for. You can also verify their personal information and employment history quickly through instant messaging.

Mobile recruiting apps even make it possible to extend job offers to successful candidates so they can provide immediate responses. Not only can you know your candidates better through mobile recruiting, but the process is accelerated so you can efficiently fill openings at your company in a more timely manner. 

Tips for mobile recruiting

To develop an effective mobile recruiting strategy for your business, it’s essential to follow some best practices. Potential applicants might use their phones to search for their dream job while at home, commuting to their current job or at a restaurant. When you get your job descriptions and recruiting process on mobile, you open up the possibilities of who you can hire exponentially. 

These technical and strategic tips can improve your process for finding candidates via text messages, mobile apps and social media. 

Optimize content for mobile

If you want to appeal to mobile users with your recruiting strategy, your content needs to be correctly optimized for mobile. According to a report from AppCast, over 60% of job seekers use their mobile devices to search for available positions. This means ensuring your job postings and application interfaces are formatted for a mobile screen rather than the web on a computer.

Features like endless scrolling and mobile-first indexing can help your job postings rank higher in mobile searches and make the user experience better for candidates. Keep your job descriptions concise and direct to make them easier to view on a smaller screen. Also, consider using buttons to answer questions or proceed to the next step rather than requiring applicants to type a lot of text on mobile application forms. 

If candidates can’t figure out how to use your app or website from their mobile phone, they may give up on the application and put their efforts into applying to another company. To attract and retain top talent, mobile optimization is a critical part of your recruiting process. 

Use social media to your advantage 

Don’t be afraid to incorporate social media into your mobile recruiting strategy. Advertise your company’s job openings on social media channels, such as Instagram or Facebook, so anyone following your accounts has the opportunity to learn about the open position. This means you’ll attract job seekers using social media and their mobile phones to look for jobs, plus the individual has an interest in your brand or company because they’re already following you on social media. 

Make use of geo-targeted ads

When you use mobile recruiting, you benefit from the option to run geo-targeted ads that only appear to applicants using their phones in a specific geographic region. This means that people living in your city may suddenly see your job ad pop up on their feed while scrolling social media or when they open an app like Indeed to search for jobs.

If you’re only hiring people from a certain area because you require in-person work rather than hybrid or remote models, this can be extremely useful. Geo-targeted ads are also beneficial for roles where you need bilingual applicants. You can have the job ad appear for job seekers living in a Spanish- or French-speaking country only to improve the chances of connecting with a qualified applicant. 

Enable document uploads 

Ensure that whatever platform or app you’re using for your mobile recruiting strategy allows applicants to upload their materials directly from their phones. If you’re using mobile recruiting, the application process for candidates should be entirely available on their phones from start to finish. This means letting them complete a candidate profile or upload a resume document to your chosen app for their convenience. 

Use QR codes 

If your business has physical stores or locations, this is a great way to connect your real-life business locations with the digital application process. You can put up signs indicating that you’re hiring, but rather than telling applicants to visit your website to apply, include a QR code on the sign so they can scan it and be instantly directed to the digital application. Any way that you can make the process easier for the candidate, the more likely they will complete the application and be excited about working for your company.