Understanding the job posting process

When posting jobs on Indeed, companies are asked to provide information that helps protect job seekers and ensures the best possible hiring outcomes for employers. Learn more about how and why Indeed uses the information you provide.

Indeed search results are made up of both sponsored and organic, or free, listings. Sponsored Jobs are paid listings that receive premium placement and maintain their visibility in search results as organic listings become harder to find.
For most jobs on Indeed, sponsoring is not required. If you elect to promote your listing as a Sponsored Job, you will have the option to choose an average amount to spend on a daily or monthly basis for increased, sustained visibility in search results. The ideal daily budget depends on the type of job you are offering, the location of the job and how quickly you need to fill the position. An apply estimator tool on the budget page will give you an idea of how many applications to expect from your planned budget, based on the performance of similar jobs in your area.

More on pricing:

  • If you need more quality candidates, try adjusting your budget upward in small increments.
  • Receive budget coaching from a member of our Client Onboarding team by calling 877-499-8732
  • Daily and monthly budgets are averages. Actual spend may vary.
  • You can always pause your spending or close your job at any time.
  • Log in to track the impact of your listings with dynamic performance reports.

In order to ensure the best, safest experience for job seekers, Indeed takes steps to monitor job listings on an ongoing basis. This includes helping employers understand what makes a great job listing with coaching from our Client Onboarding team and making job quality expectations clear with detailed Job Posting Guidelines. This set of do’s and don’ts is useful for understanding what kinds of job content and posting practices create the best possible experience for job seekers. Please note that this information is only a guide. We cannot give every reason why a job or a company may be removed, and, as stated in our terms of service, we always retain the right to undertake such a removal if we feel it is in our interest or our users’ interest.

Unlike most job sites, Indeed is a search engine that matches job listings to searches by candidates using the details of your job title and description. This means that tactics designed to catch the eye of job seekers on other sites may not work as well on Indeed as clear, concise titles and detailed job descriptions.

Titles. Rather than choosing a gimmicky title designed to catch the eye, the best titles on Indeed align with terms a qualified job seeker would use to describe their ideal job. A certified project manager, for example, would not likely type “project ninja” into a search field. Opt for a descriptive, clear title.

Job Descriptions. Job descriptions do double duty on Indeed. First, they provide details our search technology can use to show candidates relevant jobs. But once a quality candidate clicks on your listing, the job description also provides information on perks and company culture that help you compete for the best talent.

Other job details. When posting your jobs, you will be asked to specify the terms of the position (full-time, part-time, contract, etc.) and have the option to include salary information. It’s optional to specify a salary, but Indeed data shows that applicants prefer listings with this detail.

More tips on great job content on Indeed:

  • Avoid acronyms and internal jargon in titles and descriptions.
  • Mention the corresponding job title multiple times in each job description.
  • Detail day-to-day responsibilities of the position in terms a layperson could understand.
  • Make sure to specify any required or preferred certifications or degrees the role requires.

Indeed is committed to offering the best possible job search experience for job seekers. This requires that we verify basic details about a company in order to advertise its jobs. A physical location (even for work-from-home roles) and a working phone number, for example, are important details that help us provide verifiable opportunities to candidates.

Confirming your email is an important part of the account setup process. After posting your first job, you will be sent an email asking you to verify your email address. Your job will not be visible to job seekers until you verify your email address. Using a work email address (one with a company identifier rather than a personal email such as xx@gmail.com or xx@yahoo.com) when establishing your account will help avoid delays in the validation of your employer account.

Posting a Job

For help with our post a job flow, including a step-by-step guide, see our article on How to Post a Job on Indeed.

Managing and Communicating with Candidates

For more information on how Indeed’s tools can help you stay organized as you hire, take a look at our articles on communicating with candidates and managing candidates on Indeed.

Contact Us

Our Client Services team is dedicated to helping you have the best possible experience with Indeed. If your question isn’t answered on this page, contact us Monday-Friday (8am-8pm EST) at 877-499-8732.