How to make a good job posting

While job postings are intended to help employers attract top talent, they also help candidates select their employers. A good job posting should reflect your company’s culture, its values and expectations for the role.

You might use the examples below as starting points when drafting your job posting. However, a complete version may also include skills and benefits related to the role.

5 good job posting examples

1. Marketing Manager for Mint & Basil Organics

Are you ready to revolutionize the organic movement?

Mint & Basil Organics doesn’t just grow food. We nurture trust, nutrition, sustainability and connection. As our marketing manager, you’ll shape how people engage with a healthier planet. Your ideas can spark conversations, foster community and inspire change.

What you’ll do:

You’ll craft compelling campaigns that redefine what “organic” means to consumers. From collaborating with local farmers to amplifying our brand on global platforms, your work helps encourage customers to adopt sustainable practices.

• Lead storytelling initiatives that connect our customers to the hands and hearts behind their food.
• Create digital strategies that turn clicks into lasting commitments to sustainability.
• Develop partnerships with influencers, media, organizations and community leaders who share our vision.
• Analyze consumer behavior to guide campaign adjustments and boost engagement.
• Create educational content that promotes organic living and sustainability.

What makes Mint & Basil unique:

Your creativity can thrive here. Flexible work arrangements let you contribute when inspiration strikes. Wellness benefits reflect our belief that health starts with our team. Creative freedom encourages professional development to help you grow alongside our mission.

How this sample job posting appeals to a marketing manager in an organic food brand

Mint & Basil Organic’s job posting speaks directly to candidates who value purpose and creativity. The emphasis on storytelling, collaboration and innovation positions the role as more than a job.

The structure stands out with its conversational tone and flow, while bold statements may capture applicants’ attention. It’s designed to attract visionaries eager to make a lasting impact.

2. Environmental Planner for Geert Global Lumber

Your strategies can help us reduce waste by 25% annually.

Geert Global Lumber is looking for an environmental planner who can transform bold environmental ambitions into measurable achievements. With your expertise, our operations will become a model for sustainable forestry and efficient resource use.

Are you equipped to deliver:

• A logistics plan that minimizes carbon emissions?
• A strategy that turns sawdust into a renewable energy source?
• Profitable initiatives that maintain compliance with global environmental standards?

Your role will integrate these goals into a cohesive plan that keeps Geert Global Lumber at the forefront of sustainable practices.

What success looks like:

• Implementing environmental strategies that cut operational waste
• Designing compliance frameworks that meet and exceed industry regulations
• Helping departments embed sustainable practices into every process
• Presenting tangible results—less waste, lower emissions and greater environmental accountability

Why Geert Global Lumber?

Here, sustainability drives every decision. You can grow alongside a team committed to innovation and greener practices, while reshaping the lumber industry.

Ready to make a difference? Let’s create a sustainable future together.

How this sample job posting appeals to sustainability advocates

In many of the best job posting examples, the opening statements directly tie the candidate’s work to measurable impact, which may provide a sense of purpose.

The milestone-driven structure also offers a clear narrative of the role’s responsibilities. Using industry-specific language such as “renewable energy source” and “compliance frameworks” speaks directly to experienced planners while signaling this isn’t a generic posting.

Geert Global Lumber’s commitment to innovation and professional growth demonstrates the company is a forward-thinking employer. Candidates may envision their impact on sustainability and career advancement.

3. Software Developer for Fathom Digital

Can you design an algorithm that scales an app to serve millions seamlessly?

At Fathom Digital, we’re engineering the future of digital connectivity. Our team is looking for a software developer who thrives on innovation, enjoys complex challenges, embraces cutting-edge technologies and thinks creatively.

Your mission:

Craft clean, robust code that adapts to customers’ needs. Collaborate with our top-notch team to brainstorm features related to user experience. Every day, you can solve puzzles that sharpen your skills and make a difference.

What it takes:

• A mindset for creative problem-solving
• Curiosity that drives you to explore the latest tech trends
• Confidence in writing, testing, optimizing, debugging and deploying complex code
• A collaborative spirit

At Fathom Digital, your ideas are heard and used. Your contributions can help drive the evolution of technology itself.

Are you ready to level up?

Why this is a good job posting example

Fathom Digital’s posting leverages an engaging gamified approach that potentially hooks software developers. Opening with a direct challenge invites candidates to picture themselves tackling real-world scenarios.

The minimalist structure, with bold calls to action (CTAs), may align with the tech industry’s preference for clean, straightforward communication. Framing the opportunity as a chance to “level up” in a fast-paced environment can appeal to tech professionals eager to advance their careers.

4. Hospitality Associate for Early Riser Cafe

“The barista remembered my order, and the server’s smile made my day—it’s the little things that keep me coming back.”

At Early Riser Cafe, every customer leaves with more than a perfectly brewed coffee. They leave with a story. As a Hospitality Associate, your warmth and attention to detail can help create a café atmosphere where customers feel like family.

What you’ll love about this role:

You’ll work alongside a team that genuinely cares about each other and the community. Whether greeting customers with a friendly hello, perfecting latte art on their cappuccino, or helping a colleague during the morning rush, your efforts help shape the Early Riser experience.

We’re looking for someone who believes kindness fuels connection. Our café celebrates diversity, values work-life balance and offers flexible schedules to fit your lifestyle.

Your impact:

Your energy could turn first-time visitors into regulars. Everyone should feel welcome, from the early bird grabbing coffee before work to the retiree catching up with friends. You can help the café grow into a cornerstone of the neighborhood.

Join us and be part of a team that’s redefining hospitality, one smile at a time.

How this job posting example appeals to its target audience

Early Riser Cafe job posting connects directly with hospitality professionals by capturing the role’s emotional essence. Instead of generic responsibilities, it weaves a narrative that highlights the café’s community-focused mission and the candidate’s role in achieving it.

The conversational tone reflects Early Riser Cafe’s inclusive culture, appealing to those seeking jobs in a supportive environment. Specific mentions of flexibility and work-life balance also address common concerns in the hospitality industry.

5. Graphic Designer for Artcraft Studios

“What would you create if you had a blank canvas and the freedom to define a brand’s future?”

Artcraft Studios is searching for a graphic designer who wants to plunge headfirst into projects and transform ideas into visuals. Collaborating with a team, you’ll blend colors, typography, graphics and motion to tell stories that resonate. Every project is an opportunity to make your mark, and your creativity will be celebrated every step of the way.

What you’ll experience:

A culture that champions bold ideas and values the artistry behind every pixel. Picture an environment where your input shapes real-world campaigns and your efforts are met with recognition and respect. We invest in your growth, offering mentorship, skill-building workshops and access to cutting-edge tools.

Whether you’re refining a start-up’s brand identity or reinventing a Fortune 500 company’s digital presence, every day will challenge and inspire. Join a team that’s as passionate about design as you are.

Your next masterpiece starts here.

Why this is a good job posting example

Artcraft Studios’ CTA opening invites candidates to picture themselves at the heart of transformative projects, potentially establishing a sense of purpose and possibility. The conversational narrative and focus on artistic impact resonate with those who value the craft of design.

Visual elements, including bold typography and colorful designs, may reflect the studio’s commitment to design excellence.

How tailored job posting examples set employers apart

Each job posting provides a window into your company’s culture, values, goals and ambitions, helping attract candidates who align with your vision. Using a tailored approach builds connections from the start and can help your business stand out.

For more insight into writing your job description or tailoring it to a role, check out specific examples for your open position.