Best Practices for Creating a Twitter Account for Business

Having a presence on multiple social media platforms can help your business engage with customers and potentially expand your customer base. Creating a Twitter account for business lets you share short, memorable content to engage with followers and grow your following. Here are some facts and tips to help you determine if Twitter is right for your business, and if so, how to create a Twitter account for business use.
 
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What is a Twitter business account?

With a Twitter business account, you can connect with your followers one 280-character post at a time. Creating a business Twitter account is the same as creating a personal account, but you can brand the page to fit your business. It allows you to share information about your business, educate people about your industry, share content from other creators and use other methods to spread awareness about your company.
 

Benefits of using Twitter for your business

Creating a business Twitter account for your company can benefit you in a variety of ways, including:
 

  • Expanding awareness of your company: By creating a Twitter business account, using hashtags and posting regularly, you can potentially expand the scope of your audience and strengthen your brand.
  • Creating a new communication channel between you and your customers: Instead of answering emails or responding to phone calls, you can use your Twitter page for business use as a quick and easy way to provide customer service. You could establish a customer service profile specifically for this purpose so customers can reach you, provide feedback or ask questions much faster than they might through completing surveys or filling out question boxes.
  • Enabling you to share marketable content from your website: Just like other social media platforms, Twitter can help you increase your website traffic by letting you post links to blog posts, videos or product pages.
  • Allowing you to stay updated on industry trends: Twitter has a trending page and rated news, sports, fun and entertainment categories so you can see what’s trending in topics related to your company.
  • Providing an opportunity to connect with influencers: Another great way to gain exposure through Twitter is to connect with influencers who have used or are interested in using your products. Influencers are individuals who have a large social media presence and following. They often partner with brands and post about them in exchange for payment or free products.
  • Watching your brand: When you have a business Twitter account, you can keep an eye on the people who mention you on the platform. It’s a good way to monitor public opinion of your business, and it can help you find other accounts to connect with to grow your online presence.

How to tell if Twitter is right for your business

Here are some signs to help you determine whether you should set up a Twitter account for business:
 

  • Your customer service representatives are overwhelmed.
  • You want to engage with customers on a personal level.
  • You are a locally owned business.
  • Your audience is typically millennials or Gen Z.
  • You want to start using social media recruiting to find candidates for open positions.

How to create a Twitter account for business

Here’s a step-by-step guide to help you set up a Twitter account for business use:
 

1. Download the Twitter app to sign up

You can sign up after you download the Twitter app or go to Twitter’s website and sign up there. You need to provide your phone number and email address, and then you’ll need to create a username.
 

2. Add a profile picture, cover photo and description

Once you sign up for Twitter, add a profile picture. This could be your company logo or a close-up image of yourself if you serve as the face of the business. Then add a cover photo, which might feature you or a picture of the products or services you offer. In the description, you can include your company slogan or purpose statement. Make sure everything fits your branding.
 

3. Start following influencers, industry celebrities and related businesses

Following other people and companies can make your account seem more legitimate and help you build your following. For example, if you’re a local restaurant, follow other businesses in your area and well-known chefs. You could also follow locally owned farms to create a business connection.
 

4. Create your first post

What you include in your first post is up to you. You could share content from your website or tweet about the fact that it’s your first tweet. Pay attention to the time you post to best reach your target audience. This can vary by industry and the type of people who follow your Twitter business account.
 

Regardless of what you choose to write, make sure you include hashtags in your post. If you own an online boutique, you could include hashtags like #onlineboutique, #womensclothing or #womensfashion. If you’re a locally owned business, you can include your general location so others in your area might come across your tweet.
 

5. Consider paying for Twitter advertisements

To promote your business, you can pay for Twitter advertisements that appear in Twitter users’ feeds or follow recommendations.
 

6. Add your Twitter account to your Indeed Company Page

With Indeed Company Pages Premium, you can add your business Twitter feed to the “Why Join Us” section to reach more job seekers and people interested in your company. Learn more about boosting your employer branding.

 

FAQs about a Twitter business account

Check out these FAQs about having a Twitter page for business.
 

Is Twitter for business free?

A Twitter business account is free to create and use, which makes it a cost-effective way to promote your business. You can pay for advertisements to promote your business, but they’re not required.
 

Is there a difference between personal and business Twitter accounts?

Creating a business Twitter account is the same as creating a personal Twitter account. How you use the account should be different, though. Create a separate business account and use it to brand your content. Keep the posts strictly business-related to attract a following.
 

What should I post on my Twitter business account?

Post content that appeals to your business’s target customer. Consider what type of content would interest, educate or entertain that audience. The short character limit makes Twitter ideal for quick tips, statistics or powerful bits of information about your industry. Post tweets that encourage engagement, such as questions or polls. Sharing content from authorities or influencers in your field is an easy posting option. Other ideas include business announcements, special sales, links to blog posts, funny memes, job postings and anything else your audience would enjoy or benefit from seeing.

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