1. Company benefits and perks

Consider listing the benefits your company offers, such as paid time off (PTO), health insurance policies and retirement plan options. Include special perks your employees receive, such as paid gym memberships, flexible work schedules, free lunches or paid volunteer days to attract potential candidates to your open roles.

2. Organized job board for open roles

Make your open positions easy for candidates to find by featuring a job board on your website. Organize it by department, location and other categories to help candidates easily browse and find roles in their specific field.

If you list multiple jobs, consider including a button that reads, “View all jobs.” It can link to a drop-down list of job opportunities or direct users to a separate jobs page.

3. Employee testimonials

Share team members’ feedback creatively to show candidates how current employees feel about your company. For example, you might feature their quotes on career pages or upload video interviews. You could also ask employees to write blog posts about their work experiences to keep the content on your careers page engaging.

4. Company videos

Videos are an effective and interactive way to showcase your company and encourage employees to visit in person. Film some videos around the office to capture the atmosphere, the office ergonomics and the day-to-day experience of employees. Possible videos to create can include:

• Virtual tours of the office
• Team member introductions
• Event promotions
• Company and employee accomplishments
• Introductions to the application process
• Animated videos about the company’s history and mission statement

5. Clear calls to action (CTAs)

Make the application process simple for employees by placing buttons on your careers pages. Candidates can click these buttons and immediately apply for roles that interest them. You can have a form drop down after they double-click buttons or direct candidates to a separate application page. Add buttons that automatically fill in application details from user profiles on job search websites or resumes for added convenience.

6. Company location details

Describe where your company is located and nearby activities, events or opportunities. Introducing the area can encourage out-of-town candidates to apply. If your company is fully remote, provide details about the flexible work arrangement. If your company offers relocation assistance in the form of a sign-on bonus or relocation package, you can include that information as well.

7. Visually appealing colors and fonts

Visitors are more likely to explore the careers page further if the design is attractive. Choose attractive colors and fonts that are easy to read. Negative space, a design tool used to separate text and images with blank areas, can help make the page inviting and skimmable. The careers page should also be consistent with the brand design and colors.

8. Photos of employees and interactive graphics

Images can break up long sections of text. Showcase pictures of your workplace for candidates to see what it looks like. Consider adding moving graphics and infographics to share information visually. You could also include photos of your employees in the office with their permission.

9. Mission, values and vision

Share your mission statement and core values to help candidates learn about your company. These details can capture your business’s personality and help you stand out from competitors.

10. Day-to-day routine details

Give candidates an idea of what it’s like to work for you by explaining the daily routine in the office. Highlight different departments, teams and committees. Use a combination of text, images and videos to communicate.

11. Mobile-friendly careers pages design

A mobile-friendly design helps ensure your careers pages function well when accessed on a phone or tablet. Some key features of a mobile-friendly careers page website include:

• Responsive design that adapts to various screen sizes
• No horizontal scrolling
• Simple scripts for fast page loading
• Ability to import resumes from cloud storage
• Auto-save on application pages
• Display of nearby job listings based on GPS location

12. Accessibility features

To show your commitment to workplace accessibility, ensure your careers pages are friendly for candidates with disabilities. Some features to include:

• High contrast colors, large fonts and image alt-text for visually impaired individuals
• Closed captions and video transcripts for those with hearing impairments
• Arrow and tab key compatibility to accommodate mouse alternatives
• Clear and straightforward wording

13. Up-to-date job descriptions

Candidates rely on job descriptions when deciding whether to apply for positions. Before launching your careers pages, update all descriptions with the latest duties, responsibilities and qualifications.

You might use bulleted lists in your descriptions for easy reading. You can also add links to related jobs on each description page to encourage visitors to stay on your site.

Frequently asked questions about careers pages

What metrics should I track to assess the effectiveness of my careers page website?

To see how well your careers page supports recruiting over time, track the number of applications completed and the application abandonment rates.

Additionally, you may track the hiring and retention rates of candidates sourced from the careers page website. These metrics can assist in evaluating the quality of candidates your site attracts. The number of unique visitors, click-through rates and bounce rates can also help measure your site’s effectiveness.

Who should I hire to create career pages?

Organizations may hire teams to create their career pages. Typically, a web developer builds the site, while a copywriter creates the content and job descriptions. Videographers, photographers and graphic designers can create images, videos and graphics.

Consider adding a search engine optimization (SEO) specialist to your team to help your site rank higher in search engines.