What is a career page?
A career page is a specific page on your company’s website that describes your organization and lists open positions with your company. You can include a bevy of information on your career page besides just open jobs, depending on what you want potential candidates to know about your business.
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Why you need an engaging and compelling career webpage
An effective careers webpage can help you in myriad ways. Consider these benefits of optimizing your company’s career page:
Simplify hiring
When you have a careers page that allows candidates to apply for jobs directly, you simplify the process for your candidates and your hiring team by removing steps like traveling to a job board or emailing an application to someone in the company since they can apply directly from that page.
Reduce hiring expenses
With a career page, you don’t have to spend resources like time or money on setting up accounts with secondary job sites, posting positions in multiple places or paying employees to manage these secondary job postings.
Improve your business
Career pages are useful for potential candidates and for customers. A new lead might read all the available information on your website to learn more about your organization, including the career page. With a well-designed page, they’ll glean important details about the people who work for your organization and the company’s overall values.
Provide company information
Often, on secondary job sites, there’s not much room for you to share details about your company, your values and your culture. With a career page on your business’s website, you can offer prospective candidates a comprehensive overview of your organization.
Optimize human resources
Your human resources team will have an easier time receiving and reviewing applications through the career page on your website rather than managing applications from job boards, resumes through email and other methods of application.
Features and information that great career pages generally have
Career pages can vary from industry to industry and company to company, depending on the specifics of what they do and the type of candidates they’re looking for. Generally, excellent career pages share these features and information with interested candidates:
Headlines
Include a headline on your career page that clearly explains the purpose of the page. While most people will know what to expect when they navigate to a careers page, others may not, so stating what the reader can expect to find will help them navigate efficiently.
Media and graphics
Videos, illustrations and pictures are an excellent way to add personality to your career page and share some behind-the-scenes imagery about your business. For video, ensure you focus on high production quality and effective editing. Use high resolution pictures of your actual employees and workplace rather than stock images whenever possible.
Navigation
Make it easy for interested candidates to navigate through the available positions and application documents. Remove any barriers you can to ensure those who want to apply can do so easily.
User-friendly formatting
While a black background with a hot pink gothic font may be eye-catching, it won’t be easy to read for many of your candidates. Instead, use a white background and a dark font so potential candidates can quickly find the information they need on the page.
Departmental content
Provide information about your company’s various departments and teams for prospective candidates to review. Include biographies for various team members and major departmental duties and accomplishments.
Employee testimonials
Offer general employee testimonials on your career page. This way, prospective customers can see what current employees think about their jobs and the company overall.
Benefits and perks
If your company provides benefits to employees, consider listing them on your career page. Prospective candidates will enjoy seeing what they can expect to receive in addition to their wages when working for your company. Consider listing perks like:
- Childcare subsidies
- Healthcare benefits
- Paid time off
- Commuter benefits
- Retirement benefits
- Stock options
- Remote work capabilities
Statistics
List statistics about your business to help potential candidates understand the scope and scale of your organization. Consider items like:
- The number of employees
- Years in operation
- Customers served
- Products manufactured
- Profits
Values and culture
Explain the core values your organization promotes. Describe the company culture and the steps you and your employees take to ensure everyone within the business feels appreciated and supported, while upholding the company’s values.
Locations
Provide the address of your location or locations so prospective employees know where they might be working. Consider including pictures of the office or store. If you have more than one location, list all the addresses and provide labeled pictures of each one.
Awards and accolades
If your company has won any awards or received any accolades, list them on your career page. You can include any business recognition you’ve received, but absolutely include accolades related to employee satisfaction or other hiring and retention figures.
Examples of great career pages
When structuring your own career page for your business, it’s helpful to review real-world examples of excellent career pages. Consider these examples to help you build and optimize your own career webpage:
Netflix
Netflix’s career page features an easy-to-navigate interface with a job search bar located at the top of the page. It also links to information about the company culture, future plans, blog posts and press releases.
Cisco Meraki
Cisco Meraki uses understated colors and warm pictures to help potential candidates feel at ease when perusing jobs. Their career page allows candidates to toggle between open positions and information about the various departments and work-life balance quickly and easily.
Convergint Technologies
Convergint Technologies’ career page makes it very easy for potential candidates to view jobs with the company all over the world. They also provide a number of candid pictures to accompany their information about work-life balance and company culture.
Warner Bros. Entertainment
Warner Bros. Entertainmentmakes great use of the headline by stating “Find your next great role” immediately on their career page above a job search box. Scrolling down, prospective candidates can see information about working for Warner Bros. and testimonials from current employees.
Ketchum
Ketchumhooks prospective candidates with a bold headline and candid pictures of employees and their family members having fun. After scrolling through information about the company and its culture, prospective candidates encounter a drop-down menu of locations with job openings.
Career pages on company websites are a fantastic way to provide information to interested candidates and build a positive brand reputation. Know what to include on your company’s career website to optimize your page to recruit the best possible candidates.