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4 Ways to Evaluate Job Post Performance with Indeed Analytics

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Using data and analytics to evaluate your job performance is an essential part of the recruitment process. With 610M Job Seeker Profiles on Indeed[1] using data to make necessary adjustments to your job can help you fine tune your results and attract the right people to your role.

Indeed Analytics stores crucial data to help you create real-time performance reports that can be used to make improvements, calculate ROI and determine next steps. You can view your Analytics Employer Dashboard here. Please note that you must have Admin or Analytics permissions to view Indeed Analytics.

Here are four things you can learn from Indeed’s performance reports.

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1. How many candidates saw your jobs in search results

Posting your job on Indeed is the first step to kicking off your online recruitment strategy. The next step is ensuring the right candidates see your job postings. Your performance reports on Indeed Analytics include impressions data about how often job seekers saw your jobs when searching. “Impressions” refer to the number of times people viewed a job search results page that included your job.

This data can tell you if your job postings have regular visibility to job seekers on Indeed. A low number suggests that your job description doesn’t include the keywords that relevant candidates are using as search terms.

To increase visibility to your job postings quickly, consider optimizing the content in your job title and description or adjust your Sponsored Jobs budget.

2. How many people clicked to see your full job descriptions

Your performance reports also show the number of clicks to open your job posts as well as the clickthrough rate (CTR). Your CTR is the number of clicks on your job divided by the number of impressions your job received.

A high CTR suggests your job title is strong enough to inspire a job seeker to click on it from search results to view your entire job description.

A low CTR could mean that your job title isn’t clear or compelling, or that your role is harder to fill. To improve your clickthrough rate, consider adjusting your sponsorship budget or editing your job title.

For example:

  • Keep the job title concise and avoid all caps and special characters.
  • Avoid internal titles that don’t accurately describe the job. “Senior Web Designer,” for instance, is much clearer to applicants than “Web Designer II.”
  • Use the job title to describe the main aspects of the job. For example, “Events and Sponsorships Manager” is much more effective than just “Marketing.”

3. How many people apply to your jobs

After people see your job posting in search results and click to open the full job post, the next step is applying. Your performance report shows the complete picture of your job posting performance, from impressions to clicks to applies. Higher apply rates occur for jobs with compelling job descriptions that give relevant candidates enough information about the job and inspire them to apply.

Here are some tips for writing effective job descriptions:

  • Open with a strong paragraph to grab their attention. Describe what makes your company a great place to work and why they should apply to your opportunity.
  • Be specific about day-to-day responsibilities. If the position requires 20% travel or 50% writing, tell them that. This will ensure you’re interviewing and hiring candidates who enjoy their day-to-day responsibilities.
  • Be specific about requirements. If some skills are required and others are just nice to have, say that. Ask that candidates only apply if they meet your requirements. This can help deter unqualified candidates from applying.

4. How much you’re spending

If you’ve ever promoted your job posting as a Sponsored Job, you have access to many sources of data to inform your spending decisions and evaluate the success of your recruitment efforts. Your performance reports on Indeed Analytics include:

  • Amount you have spent on your sponsored job post for a specific period
  • Average cost per click (CPC), calculated as the amount you spent to sponsor the job divided by the number of clicks the job received
  • Average cost per apply (CPA), calculated as the amount spent to sponsor the job divided by the number of applications you received

Understanding your Indeed Analytics performance report and the data provided is a critical part of managing a successful recruitment campaign on Indeed.

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.