For recruiters, empathy, intuition and experience have always been essential. But in today’s data-driven world, there is also a wealth of numbers available to inform the right recruiting decisions.

But with all those open roles to fill, it can be tough to find the time to identify which data is important. And not only that: How do you find the time to master it, while still scouting for talent, building relationships with candidates and filling those open roles for hiring managers?

Well, what if you had access to easy-to-use reports based on reliable data that provided you with clear insight into local job market conditions, while also helping you to create job descriptions and other content designed to get results?

Now you do. Featured Employers and Resume Professional Subscription customers receive complimentary access to Hiring Insights on Indeed Analytics. This  provides powerful, self-serve analysis of job market and candidate data for your roles and locations to optimize your recruiting performance—all built on Indeed’s millions-strong jobs database.

So what are some of the ways you can use Hiring Insights? Let’s take a look.

Evaluate the local job market 

Let’s say you are looking to hire a “Sales Representative” in “Atlanta, GA.” You can use Hiring Insights to get information specific to this job and location.

To help assess the competitiveness of the job market, the report will tell you the number of jobs posted compared to the number of job seekers for sales reps in Atlanta. You’ll also see the percentage of searches on mobile devices, and will receive a list of top search keywords for this job, which you can use to optimize your job descriptions.

There’s no limit to how many times you can do this—you have the option to conduct as many searches as necessary.

Evaluate the talent pool 

Recruiters can also evaluate the talent pool for specific job categories. How? Start with a job category you’re interested in and Candidate Insights will produce a report based on Indeed’s resume database of more than 150 million resumes.

For instance, if you’re looking for information on sales jobs, you’ll receive insights on the number of potential candidates, popular companies that employ people in this field, plus the distribution of educational background and years of experience for these candidates. Further, you’ll be able to see where these candidates commonly live, including an option to see locations where there is a high proportion of job seekers with the background that you’re interested in.

Are you a Featured Employer or Resume Professional Subscription customer? If so, you can start using Hiring Insights today by accessing it through Indeed Analytics. If you’re not, learn more about how to become Featured Employer or Resume Professional Subscription customer and start tapping into all the benefits it can bring.