Job Description Best Practices
Optimize your new and existing job descriptions to reach more candidates
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Key terms
- Talent Scout: Indeed’s conversational AI recruiting assistant helps employers identify applicants, discover prospective candidates and refine hiring criteria through natural back-and-forth guidance.
- Smart Screening: Indeed’s AI-powered screening solution screens and scores applications based on employers’ objective criteria, delivering rich candidate insights and AI-generated candidate summaries directly to their ATS.
- Smart Sourcing: Indeed’s sourcing solution uses AI features to help employers proactively discover candidates, send personalized outreach and work more efficiently with Sourcing Assistant.
How Indeed uses AI hiring tools responsibly
Indeed has a dedicated Responsible AI team made up of people from fields like computer science, sociology and astrophysics. This team evaluates systems and builds technologies based on responsible AI principles with the aim of supporting transparent and effective hiring on Indeed.
Indeed’s responsible AI principles
Our Responsible AI team follows a set of five core principles when using and developing Indeed AI tools. These principles are:
1. Job seeker first
Indeed’s mission is to help people get jobs. We work hard to open access to opportunities for all job seekers. The development, management and use of AI are guided by our mission and this principle above all others.
2. Center fairness
Talent is universal, but opportunity is not. Without proper care, the barriers that job seekers face can be reinforced or amplified at the scale that AI enables. Appropriate controls and oversight, including complying with Indeed’s privacy policy, are essential to the success of AI systems and important for the protection of the people who depend on Indeed to find meaningful employment. We are committed to ensuring fairness in our products, to building products that enable job seekers to benefit from AI, and to growing a team that represents all job seekers.
3. Listen and learn
A commitment to fairness requires nuance, expertise and commitment. These concepts are highly contextual and vary within and between cultures. There is no single or settled definition of fairness.
We use data, both quantitative and qualitative, to rigorously evaluate our products’ fairness from initial design onward. We incorporate the lived experiences of job seekers. We know that learning is a journey and that this work is never done.
4. Hiring is human
AI provides exciting opportunities to augment, assist and support people in doing their best work. However, hiring is a fundamentally human process, and humans will always have vital roles to play in job seeking and hiring.
Decisions about jobs and hiring are among the most important in peoples’ lives, and we want to preserve the human element in those decisions while continuing to improve and simplify the experience of finding the right job or candidate.
5. Innovate responsibly
The rapid development of AI has opened many exciting new doors for job seekers and employers. However, embracing these developments responsibly will require care, consideration and clear-eyed assessment.
It’s important that we work to make these systems accountable for the outcomes, transparent in clear and simple ways how they impact people and well-governed with robust security and safety described in Indeed Safety, ensuring they respect human rights and carefully considering the risks and potential benefits that they may bring.
We welcome open dialogue about the uses of AI in the job-seeking, advertising and hiring space.
Which Indeed tools and features are powered by AI?
Indeed’s AI-powered tools are designed to make hiring more efficient by assisting with tasks like drafting job descriptions, sourcing candidates and helping you review applications based on your criteria.
While these features help streamline the process, you remain actively involved and retain control throughout the hiring process. AI is meant to support and expedite, not replace, human judgment.
Here’s an overview of some of Indeed’s AI tools and how they work.
Indeed Talent Scout
Indeed Talent Scout is an intelligent, conversational AI agent that helps you connect with top candidates and hire more efficiently by accessing Indeed’s searchable Job Seeker Profiles and job data.
Through a simple back-and-forth conversation, Talent Scout helps you work toward your applicant shortlist, connect with hard-to-find talent and optimize your job postings, saving you time for other priorities. Here’s what it can do for you:
- Give you a list of applicants who match your criteria
- Show profiles for prospective candidates who match your job description, so you can invite them to apply*
- Align on the criteria used to match candidates with your job requirements and preferences
- Refine match criteria by learning from intake notes or a sample resume you provide**
- Summarize how each candidate matches your job requirements
- Provide recommendations to optimize job content, including titles, descriptions and benefits, to attract the right candidates
- Generate personalized outreach messages at scale so you can focus on interviewing
- Provide market and job-specific insights to help you stand out
*Only available with Premium Sponsored Jobs or Smart Sourcing subscription.
**Feature is forthcoming and subject to change
AI Job Description Generator
Imagine writing a job description in a matter of seconds rather than hours. Indeed’s AI Job Description Generator speeds up the writing process while ensuring job descriptions are clear, engaging and designed to attract top talent.
It uses OpenAI’s GPT models and Indeed’s proprietary AI, drawing from Indeed’s database of millions of job descriptions to generate tailored suggestions based on the details you provide. These suggestions can then be edited, refined or replaced at your discretion; the final job description is always up to you.
Using Indeed’s AI Job Description Generator has many potential benefits:
- Job descriptions can be generated in just a few seconds, which may free up time for hiring teams for other tasks like getting to know potential candidates.
- The generator incorporates best practices for effective job descriptions, including formatting, readability and essential details like pay range, benefits and job type.
- AI-generated content may help employers think about different ways to describe a role while remaining fully customizable.
By using the AI Job Description Generator, you get editable suggestions designed to save time and help create job postings that attract relevant job seekers.
Smart Screening
Indeed Smart Screening screens and scores applications based on employers’ objective criteria, delivering rich candidate insights and AI-generated candidate summaries directly to their ATS. It takes 26% fewer applications to make a hire with Indeed Smart Screening.
Smart Screening surfaces relevant information so you can review applications fast. Depending on your setup, Smart Screening can:
- Set screening criteria based on your hiring needs, which you can customize as those needs evolve
- Sort applications by Smart Fit Score and provide AI-generated candidate summaries that bring together relevant candidate information
- Engage with applicants through AI-powered screening conversations to gather more context right after they apply
- Request and verify licenses, certifications or other credentials for selected roles
- Automate next steps, such as scheduling interviews
These features are designed to reduce manual review and help you spend more time connecting with candidates. You still decide which criteria matter, how candidates are reviewed and retain control throughout the hiring process.
Smart Sourcing AI features
Smart Sourcing uses AI features to help you find candidates with relevant experience, skills and backgrounds for a job. It analyzes information from job seeker resumes and profiles and matches it to the criteria you include in a job post.
On average, employers using Smart Sourcing see a 24% positive response rate from matched candidates and a 28% positive response rate across Smart Sourcing outreach overall.
AI-powered Smart Sourcing features are designed to help make hiring faster while you retain control throughout the hiring process.
You can always review, adjust or disregard the AI-powered recommendations based on your unique hiring needs.
Smart Sourcing uses three AI-powered features designed to help you connect with potential candidates more efficiently:
Job-based matched candidates
Indeed’s job-based matched candidates feature uses AI to help you find potential hires. It suggests candidates based on their qualifications, skills and preferences relevant to your job description using data collected from job seekers.
Important things to note:
- Matches are generated using multiple data points, including job descriptions, resumes, profiles and job seeker activity on Indeed.
- Indeed’s job-based matching features are designed to surface increasingly relevant candidates as you engage with results on Indeed.
- You can help it learn your preferences faster by clicking on the “not a match” button when you come across candidates who are not a fit for your role.
- If you’re looking for a candidate with specific skills or qualifications, you can apply filters to matched candidates or conduct a search using keywords.
Sourcing Assistant
Within Smart Sourcing, Sourcing Assistant uses AI to help you identify and engage quality candidates more efficiently. Employers using Sourcing Assistant are estimated to save 11.5 hours per week sourcing candidates, on average.
AI-generated outreach messages
Promptly reaching out to candidates can help your organization stand out from other employers, and using AI-generated outreach messages may help. These messages are designed to connect employers with candidates efficiently. On average, employers using Smart Sourcing see a 28% positive response rate when they reach out to candidates.
Smart Sourcing’s AI-powered messages use OpenAI’s GPT models and Indeed’s proprietary AI to draft content, but you always remain in control of the final message. You can choose to go with the AI suggestion or edit and refine the messages as needed.
Important things to note:
- AI-suggested messages are based on job details and candidate resumes.
- When job seekers respond positively, AI messaging helps turn those connections into applications: for Enterprise employers, positive responses lead to job applications an average of 1.7X more, and for SMB employers, 1.9X more, compared to outreach without AI messaging.
- You have full control and can edit and change the AI content, or simply use your own message templates.
- Using AI-generated messages is completely optional.
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.
This article is based on product information available at the time of writing, which may change at any time. Indeed does not guarantee that this information is always up-to-date. Please seek out your CS/Sales rep for the latest on this topic.