Employer Guide: Creating a Job Proposal for Marketing Job Titles

Marketing teams wear many hats, which means they can get stretched thin across various initiatives and channels. If your team has limited bandwidth or you’re building a new one, data-driven job proposals demonstrate the return on investment (ROI) of new hires.

Proposals are quantifiable business cases that showcase the organizational and financial benefits of hiring for each marketing position. Keep reading to learn how to craft persuasive marketing job proposals for your company and view an example template.

Things to consider when building a marketing job proposal template

Creating a data-driven job proposal is the first step toward building a robust marketing team that can handle the diverse challenges in today’s marketplace.

Whether you’re starting from scratch, addressing current gaps or planning for future growth, these insights will help you strategically build a team with capabilities that align with your business goals.

Team strategy

When building your marketing team’s structure, aim to strategically align it with your company’s overarching goals and existing gaps:

Company goals: Identify the company’s short- and long-term goals and design a team structure that supports these objectives.
Focal points: Determine your marketing team’s primary focus areas. These might include digital marketing, content creation, SEO and social media management. Make sure each focus area has a role dedicated to it so you can achieve tangible results across the board.
Existing gaps: Conduct a thorough analysis of your current team’s capabilities and identify any skill gaps. Are there areas where they currently underperform or lack expertise? Pinpoint any gaps and propose new roles that add value and can help your business achieve better outcomes.
ROI: When talking about the ROI of adding new roles, be sure to mention concrete figures. Quantify how each new position will contribute to your company’s goals. For example, if hiring a social media specialist is expected to increase customer engagement by 20%, estimate the revenue impact of this engagement boost.

Job title hierarchy

Being aware of the hierarchy of marketing job titles can help you define responsibilities and map out career progression. Marketing teams tend to consist of the following hierarchical levels:

Entry: Marketing interns and marketing assistants are entry-level professionals who provide support and handle foundational tasks.
Mid: Mid-level roles such as marketing coordinator, social media specialist and content writer have more specialized skills and greater responsibility.
Senior: Senior roles such as marketing manager, brand manager and digital marketing strategist require extensive experience and leadership capabilities. They often manage entire campaigns.
Executive: Executive roles such as director of marketing, VP of marketing and chief marketing officer are responsible for overarching strategy, budget allocation and aligning marketing efforts with the company’s vision.

If you’re a startup, you might run on a smaller marketing team, focusing on key roles such as:

CMO or marketing manager
Content writer
Social media specialist

As your business grows, expanding your marketing team will help you attract and retain more customers. A thriving company might have a number of roles aligned to their needs. For example, a mid size company might have a team that consists of the following roles:

Business case

To make a solid business case for hiring new marketing professionals, tailor your approach to your audience. Senior team members have different priorities, and focusing on their goals is a smart way to persuade them to make a hire.

Below, you’ll find some tips for making a business case to directors, VPs, Chief Human Resources Officers (CHROs) and the board of directors.

Directors and senior directors

With a focus on increasing operational efficiency and team performance, you should get these executives excited about your business case by showcasing the benefits, and include the following in your job proposal:

Job description
Justification for its creation
Impacts on performance
Budget and resources required
Timeline for recruiting and hiring

VPs and senior VPs

These executives work to ensure departmental goals are aligned with your company’s overall strategy and financial considerations. To increase the chances of their approval, show how the new role supports business objectives, and include the following:

Strategic alignment with specific goals
Financial justification for a new hire
Risk assessment for missed opportunities
Comparative analysis against competitors

Chief HR officer

Chief HR officers drive your organization’s health, talent management and HR strategy. Get them interested in your job proposal by adding the following elements:

How the role fills skill gaps
Impacts on succession planning
Company culture improvements
Improvement in HR KPIs and metrics

Board of directors

The board of directors is responsible for the long-term vision of companies, focusing on governance and maintaining overall financial health. Convince them with a job proposal that includes the following:

Executive summary of the role
Strategic and collaborator impacts
Financial projections with ROI
Risk management assessments
Governance and compliance considerations

In-demand marketing job titles

These are the top 15 most common marketing jobs posted on Indeed in 2023.¹

1. Community Manager

Community manager makes up 9% of all marketing jobs posted on Indeed.

Community managers are responsible for increasing engagement, managing feedback and nurturing community growth. Their strong communication skills and experience with social media platforms help them cultivate customer loyalty and a positive reputation.