Marketing Intern: What is the cost of hiring?

Why hire a marketing intern?

The need for new staff can affect both your existing team and bottom line. A great marketing intern hire can help your business by:

• Handling all administrative tasks, such as data entry, materials preparation or database building
• Conducting research about other companies or products within your industry
• Participating in brainstorming sessions to provide creative solutions

Deciding between a full-time vs freelance marketing intern

Company executives and self-employed individuals can hire freelance marketing interns if they’re looking to start advertising their businesses. If the company can’t afford to hire a full-time employee for marketing, it can hire a part-time freelancer who already has experience in the marketing industry. 

Large companies, however, may want to look into hiring full-time marketing interns and teams. A large business may require a lot of marketing services, making a freelancer a fiscally wasteful choice. Full-time marketing interns also come with higher degrees of accountability for their work when compared to freelancers. 

What are the ranks of marketing interns?

There are quite a few different jobs in the field of marketing. Some of these positions include:

• Chief marketing officer: The highest position in the marketing field. Chief marketing officers are responsible for leading multiple marketing teams and ensuring all teams are on target. 
• Content manager: A content manager handles content writers, editors and strategists. The team works to create content for various types of media that attract new customers. 
• Digital marketing manager: Digital marketing managers specialize in marketing their businesses online. Some of their services include search engine optimization, search engine marketing and pay-per-click advertisements.
• Public relations manager: Public relations managers are responsible for maintaining the company’s relationship with its customers. They write speeches, research the company’s target audience and handle community emergencies. 
• Marketing intern: Marketing interns are entry-level employees who are beginning their marketing career. They can prepare pitches, host events and perform research. 

Where to find marketing interns

To find the right marketing intern for your business, consider trying out a few different recruiting strategies:

• Post help wanted signs. Help wanted signs can attract the attention of potential candidates who are interested in starting a marketing career and encourage them to submit an application. 
• Maintain relationships with local colleges and universities. When it comes to entry-level employees, it’s almost always a good idea to communicate with nearby schools. They may be able to direct you to promising students who are looking for positions.
• Hire from within. There could be employees already in your business who want to break into the marketing field. Set up interviews with potential candidates to test their knowledge and skill. 
• Post your job online. Try posting your marketing intern job on Indeed to find and attract quality marketing intern candidates.

Skills to look for in a great Marketing Intern

A great Marketing Intern candidate will have the following skills and attributes as well as work experience that reflects:

• Prior education in a marketing course
• Familiar with social media platforms and strategies
• Familiar with internet and desktop applications
• Flexible work schedule
• Able to take direction and work independently

Writing a marketing intern job description

A thoughtful description can help find quality marketing intern candidates. A marketing intern job description includes a compelling summary of the role, a detailed list of duties and responsibilities and the required and preferred skills for the position.

When writing your marketing intern job description, consider including some or all of the following keywords to improve the visibility of your job posting . These are the most popular search terms leading to clicks on marketing intern jobs, according to Indeed data:

• Internship
• Marketing internship
• Marketing
• Marketing intern
• Intern
• Internship marketing 2021
• Social media
• Summer internship
• Summer intern
• Marketing internship summer 2021

Interviewing marketing intern candidates

Strong candidates for marketing intern positions will be confident answering questions regarding:

• Experience with social media or influencer marketing
• Their ability to manage their time with large tasks
• How well they can absorb industry information and company priorities

Need help coming up with interview questions? See our list of marketing intern interview questions for examples (with sample answers).