Campaign Manager: What is the cost of hiring?

What is a Campaign Manager?

A Campaign Manager plans and runs marketing, advertising and political campaigns. They work with company leaders to identify key business goals and collaborate with other departments to design campaigns that support those objectives. Campaign Managers are responsible for coordinating the employees, agencies, channels, media assets and messaging for each campaign.

Why hire a Campaign Manager?

Campaign Managers help ensure your marketing and advertising efforts are well-coordinated, goal-driven and aligned with your brand strategy. They manage timelines, budgets and team collaboration to keep campaigns running efficiently from planning to execution.

Your business might benefit if you’re scaling your marketing efforts, launching multi-channel campaigns or struggling to align creative, messaging and delivery across teams.

Contributions of a great Campaign Manager:

• Increased efficiency through coordinated campaign planning and execution
• Campaign strategies aligned with business goals and customer insights
• Performance tracking and optimization based on campaign analytics

Defining your hiring needs for a Campaign Manager

As you decide how to hire a Campaign Manager, defining your hiring needs helps guide the selection process. Identify the contract type, which could be full-time, part-time or freelance, depending on your campaign volume, budget and internal resources.

It’s also helpful to clarify the scope of responsibilities to determine if a Campaign Manager role is the right fit. This position often supports coordination across roles like Marketing Assistants, Advertising Managers, Web Designers and other creative team members.

What are the types of Campaign Managers?

Depending on the size of your business, you may need to hire Campaign Managers at different levels. Common types include:

• Junior Campaign Manager: Most common in media agencies and large organizations. They’re often responsible for planning and executing small-scale campaigns under the guidance of a supervisor.
• Senior Campaign Manager: Responsible for the overarching campaign strategy for a business. They collaborate with company leaders to create strategies and oversee Junior Campaign Managers.

When writing your Campaign Manager job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on Campaign Manager jobs, according to Indeed data.

• Marketing
• Marketing manager
• Digital marketing
• Social media manager
• Social media
• Campaign manager
• Creative
• Communications
• Manager

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Where to find Campaign Managers

Campaign Managers can be found through marketing job boards, professional associations and communications programs. Partnering with universities, attending marketing or political strategy conferences or engaging with digital advertising communities can help expand your reach.

To find the right Campaign Manager for your business, consider trying out a few different recruiting strategies:

• Promoting from within: Identify employees with strong leadership and organizational skills in your marketing, advertising or communications departments
• Networking: Join the nearest chapter of the American Marketing Association or the Association of National Advertisers, and attend events to meet potential Campaign Manager candidates
• Reaching out to professional contacts: Send your Campaign Manager job listing to marketing and advertising contacts, university professors and other professionals
• Advertising the job on social media: Ask your followers to share the posting with people who might be interested in a Campaign Manager role
• Posting your job online: Try posting your Campaign Manager job on Indeed to find and attract quality candidates

Skills to look for in a Campaign Manager

A successful Campaign Manager candidate will typically have the following skills and competencies, which may be gained through a variety of experiences, training or education:

• Strong communication skills to effectively convey campaign strategies and activities to employees and company leaders
• Organizational skills to manage complex campaigns with multiple tasks, contributors and media components
• Ability to coordinate multiple campaigns simultaneously and ensure timely execution
• Problem-solving skills to effectively manage issues that arise before and during campaigns
• Familiarity with common channels and tools, including social media, digital advertising and traditional media
• Knowledge of up-to-date marketing and advertising tools, trends and strategies

Writing a Campaign Manager job description

Now that you know the key skills, salary expectations, popular job seeker search terms and hiring insights for a Campaign Manager, you’re ready to write a job description.

A Campaign Manager job description typically includes a compelling summary of the role, a detailed list of duties and responsibilities and the required and preferred skills for the position. You may also want to include information about your company culture, benefits and perks to attract candidates to your open role.

Ready to get started? Check out our full guide for writing Campaign Manager job descriptions.

Interviewing Campaign Manager candidates

Strong candidates for Campaign Manager positions will be confident answering questions about:

• Conceptualizing and planning campaigns
• Organizing and coordinating employees, resources and assets
• Selecting and using metrics to measure campaign performance
• Involving employees and company leaders in campaigns
• Managing and allocating the campaign budget