Marketing Project Manager: What is the cost of hiring?

What is a Marketing Project Manager?

A Marketing Project Manager oversees marketing campaigns and other promotional projects, ensuring they assign each task, provide adequate resources and complete the project on time. They generally work closely with other marketing team members to outline project milestones, set timelines and allocate budgets to ensure campaigns launch on schedule.

Marketing Project Managers may also collaborate with other departments to align messaging and gather the necessary information and assets for projects.

Why hire a Marketing Project Manager?

Marketing Project Managers organize projects and campaigns by coordinating with employees, clients, vendors and collaborators to keep tasks aligned and on track. They may track the various components of a project, monitor progress and assist the team in meeting its deadlines. Successful Marketing Project Managers can help your company manage its promotional calendar.

Your company might want to hire a Marketing Project Manager if you run complex, cross-functional promotional projects or are planning to launch concurrent marketing campaigns and initiatives to drive business growth.

Contributions of a great Marketing Project Manager:

• Organized, well-planned project execution
• Streamlined communication and collaboration
• Improvements in on-time asset delivery and campaign launches

Defining your hiring needs for a Marketing Project Manager

As you plan how to hire a Marketing Project Manager, it’s helpful to understand your company’s specific hiring needs. Based on how much project management oversight your marketing efforts require, decide whether the role should be freelance, part-time or full-time. 

Consider the position’s scope of work. Depending on your company’s needs, you might instead recruit a Marketing Manager or Marketing Coordinator.

What are the types of Marketing Project Managers?

Marketing Project Managers may specialize in different areas of marketing or work at varying levels within the company. Here are a few common Marketing Project Manager roles:

• Junior Marketing Project Manager: Oversees individual marketing projects. This role is common in organizations with large marketing teams that need multiple Project Managers.
• Senior Marketing Project Manager: Supervises Junior Marketing Project Managers, ensuring they have the necessary resources. This role also typically collaborates with the Marketing Director to develop strategies and create the annual marketing calendar.
• Digital Marketing Project Manager: Manages digital marketing projects using platforms such as social media, websites, blogs and online ads.

Writing a job description is an important part of hiring a Marketing Project Manager. As you draft the posting, including relevant keywords can help candidates find the position. According to Indeed data, these are the most popular keywords for Marketing Project Manager jobs:

• Marketing
• Project Manager
• Project Coordinator
• Social media
• Marketing Manager
• Digital marketing
• Social Media Manager
• Marketing Coordinator
• Creative Project Manager

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Where to find Marketing Project Managers

You can find Marketing Project Managers through marketing job boards, professional associations, digital marketing programs and employee referrals. Partnering with universities that offer marketing or communications degrees or attending industry events can help you reach candidates.

To find the right Marketing Project Manager for your team, consider trying out a few different recruiting strategies:

• Job fairs: In-person and online job fairs enable you to meet multiple candidates and talk to each one.
• Hiring from within: Talk to current employees on your marketing team to evaluate their interest in moving into a Marketing Project Manager role.
• Recruitment agencies: Consider working with a recruitment agency specializing in filling marketing roles.
• Networking events: Attend local meetups hosted by marketing associations, chambers of commerce or young professionals’ organizations.
• Post your job online: Try posting your Marketing Project Manager job on Indeed to find candidates with the skills you need.

Skills to check for in a Marketing Project Manager

A successful Marketing Project Manager candidate will typically have skills from a variety of experiences, training or education. Candidates with these skills may be more prepared for the following tasks: 

• Organize large projects, establish deadlines and delegate tasks effectively.
• Use project management platforms, such as monday.com, Asana or Smartsheet.
• Use strong written and verbal communication skills to explain assignments and provide project updates.
• Prepare and manage budgets.
• Evaluate project goals and allocate resources appropriately.
• Use marketing technology, such as design software, web development platforms, search engine optimization (SEO) tools, email marketing applications and content management systems (CMS).

Writing a Marketing Project Manager job description

Once you’ve identified the key skills, salary expectations, popular job seeker search terms and hiring insights for a Marketing Project Manager, you’re ready to write a job description.

A Marketing Project Manager job description typically includes a compelling summary of the role, a detailed list of duties and responsibilities and the required and preferred skills for the position. You may also want to include information about your company culture, benefits and perks to attract candidates to your open role.

Need help getting started? Our Project Manager job description is a helpful starting point.

Interviewing Marketing Project Manager candidates

Strong candidates for Marketing Project Manager positions will be confident answering questions about:

• Experience with planning and organizing complex projects
• Communication tools and methods for large teams
• Strategies for meeting milestones and deadlines
• Coordinating employees with varying personalities and responsibilities
• Familiarity with marketing and project management technologies

Need help coming up with interview questions? Our Project Manager interview questions are a helpful starting point for hiring a Marketing Project Manager.