Marketing Coordinator: What is the cost of hiring?

Why hire a Marketing Coordinator?

The need for new staff can affect both your existing team and your bottom line. A great Marketing Coordinator hire can help your business:

• Drives advertising campaigns by analyzing sales forecasts and media strategies
• Tracks product sales in relation to advertising campaigns
• Researches the competition to identify ideal product characteristics

Skills to look for in a great Marketing Coordinator

A great Marketing Coordinator candidate will have the following skills and attributes as well as work experience that reflects:

• Degree or certification in marketing or advertising
• Proficiency with campaign delivery software
• Skilled at using spreadsheet or database software
• Outstanding verbal and written communication skills
• Self-starter who can work with limited supervision
• Strong attention to detail

Writing a Marketing Coordinator job description

A thoughtful description can help find qualified Marketing Coordinator candidates. A Marketing Coordinator job description includes a compelling summary of the role, detailed list of duties and responsibilities, and the required and preferred skills for the position.

Consider including keywords that job seekers are using to search for Marketing Coordinator jobs, such as:

• Marketing Coordinator
• Integrated Marketing Coordinator
• Marketing Associate

Interviewing Marketing Coordinator candidates

Strong candidates for Marketing Coordinator positions will be confident answering questions regarding:

• The development and delivery of successful product campaigns
• Collaboration between sales and product to develop advertising creatives
• Providing analytical insight based on the data derived from campaigns

See our list of interview questions for more examples.