Public Relations Manager: What is the cost of hiring?

Why hire a Public Relations Account Manager?

Hiring a public relations account manager is a beneficial position to hire within your public relations agency. The right hire will secure earned media for your clients and further position your agency for success.

• Secure tv, digital, and print placements for clients
• Oversee PR campaigns
• Develop realistic campaign goals

Skills to look for in a great Public Relations Account Manager

A great public relations account manager candidate will have the following skills and attributes as well as work experience that reflects:

• Bachelor’s degree in public relations or communications
• Familiarity with PR software
• Thought leadership
• Superb communication skills
• Ability to liaison with clients
• Friendly demeanor with the media

Writing a Public Relations Account Manager job description

A thoughtful description is important to finding qualified Public Relations Account Manager candidates. A Public Relations Account Manager job description includes a compelling summary of the role, detailed list of duties and responsibilities, and the required and preferred skills for the position.

Consider including keywords that job seekers are using to search for Public Relations Account Manager jobs, such as:

• PR manager
• Public relations manager
• Account manager

Interviewing Public Relations Account Manager candidates

Strong candidates for public relations account manager positions will be confident answering questions regarding:

• Best PR software
• Their portfolio of past campaigns
• Best strategies to secure earned media in the digital world

See our list of interview questions for more examples.