“For only $20 more, you get at least $100 more worth of features with this product. For example, it syncs to your smartphone, computer and other devices to save you a lot of time and hassle. Our users also say that they love the ability to control it when they’re at home or on vacation. Also, they rarely have to contact customer support for help with an issue.”

“I would lower the price so that you’re able to reach the budget-conscious consumers who make up about 30 percent of your base. The new product would appeal more to consumers who prioritize having something more recent and advanced.”

“I develop a launch plan based on input from teams such as support, testing and product management. I also seek advice from key stakeholders when setting a schedule with dates and deliverables. I hold weekly meetings as the launch date approaches to ensure everything is on track. I also check that we’re staying on track by continuing to design and market the product toward the right audience.”

“Having to document extensively is something I think any product manager would like to skip sometimes. It’s a vital process, of course, and something I never do hold back on. Working with customers and developers and meeting deadlines is what I particularly enjoy, so the paperwork side feels slow in comparison.”

“A product is well-designed when it’s simple, intuitive and promises what it delivers. Consumers should be able to use it out of the box without thumbing through a hundred pages in a manual. Plus, a well-designed product today should be environmentally friendly. I shouldn’t be able to notice a waste of resources such as excessive packaging.”

“Yes, you did a creative job of executing your product. I especially enjoyed the video that went viral and the buildup to the product reveal. One thing I would change would be to narrow the focus of the product. It wasn’t clear if it was meant for parents or children.”

“I’m an expert at A/B testing. Because of my knowledge of analytics and statistical significance, I was able to determine that ideas for a previous product launch were likely based on chance. I devised a new test, got it approved by the product manager, and with the variables better controlled for, we got an in-depth understanding of our customers’ pain points. The product launch went on to be one of the company’s most successful.”

"When I'm determining which additions to add to a product, I'll typically start by conducting research on our current users. I'll review insights to determine which features they're currently using the most and will determine what type of updates I can add to make that specific feature more enjoyable for them. Another method I use is reviewing the comments and feedback that users will leave on our software or the input they provide our sales or customer service teams. I'll use these to determine what can be added to enhance they're overall experience."