You probably already know the basics of what social media sites the applicant is comfortable using just by reading their resume, but this question gives a more in-depth look at the strengths and weaknesses of the social media intern. It can help you discover whether they would be comfortable using pages your organization prefers so you can see how compatible they would be with your company. What to look for in an answer:

• Understanding of popular social media sites
• Detailed pros and cons of certain sites
• Excitement and interest in social media

When you bring up this question, you are testing the candidate to see whether they have taken the time to look up the basics of your company beforehand. Their answer also gives you some insight into how comfortable the intern is with promoting things through social media. Using this question can let you learn a little about the applicant’s thought process behind social media posts. What to look for in an answer:

• A willingness to suggest recommendations for improvement
• Knowledge of current social media campaigns
• Sound reasoning behind their suggestions

Using this question in a social media intern interview allows you to find out if the candidate has more than a basic understanding of social media. Questions that get into the details of tools used to track and improve social media outreach tell you whether the person has any experience using social media to actually create campaigns instead of just chat with friends. What to look for in an answer:

• Basic understanding of commonly used tools
• Confident discussions of which ones work well
• Examples of how they use tools

This question is mainly helpful because it tells you how the intern would interact with others in the office. You can learn whether the applicant is likely to spend their time doing problematic things like arguing with peers or trying to hide their friends’ inappropriate behaviors. It can also be useful because their answer tells you a little about the candidate’s own ethics and diligence. What to look for in an answer:

• Expressing a desire to improve workplace efficiency
• Ability to handle matters tactfully
• Willingness to comply with company procedures

This question lets you judge the candidate’s skills in a key part of being an intern. Since they help out with a little bit of everything around the office, you need a social media intern capable of multitasking and juggling a lot of projects. This question helps you see if the candidate is up to the task. What to look for in an answer:

• Strong organizational and scheduling skills
• Ability to multitask and prioritize time
• Remaining calm when considering a busy workday

Although interns aren't responsible for allocating their employer's social media budget, this question can give interviewers insight about the candidate's priorities. This question addresses their awareness of successful social media trends and identifies what kind of projects they could be most passionate about during their internship. A good answer should include:

• A specific example of a type of project
• Clear reasons for why that strategy is a good investment
• An understanding of social media trends