Someone with experience creating landing pages keeps the information brief but provides enough information for the reader. They use the content to present your company as an authority in your industry and generate trust among readers. This is an important question because you want a candidate who writes consistent content that presents a clear message to the reader and increases traffic to your website. What to look for in an answer:

• Experience writing marketing campaigns online
• Understands search engine optimization
• Experience creating backlinks for companies

Someone who has experience as a professional writer has an affinity for specific topics and niches. They are drawn to specific subjects and write passionately about them. You want a writer who has a natural love or curiosity for specific niches. If they are passionate about the subjects, the writer gives their all and creates their best work for your company. What to look for in an answer:

• Identify the strengths and weaknesses of the writer
• Determine if the writer has experience with niche-specific writing
• Find out which topics are their favorites

Someone who has experience as a professional writer has written content without a byline. They know that in the industry, ghostwriting is a part of the grander scheme. You want a writer who produces content appropriately without consistent name recognition or instant self-gratification. The right candidates love their craft and perform consistent assignments even if the world doesn't know who created them. What to look for in an answer:

• Experience as a professional copywriter
• Works well as a team to achieve writing objectives
• Aspires to write as much as possible

Someone with experience as a professional writer has written press releases. They understand that the content is clear, concise and brief. They know that the press release introduces only the facts necessary to increase public awareness and won't present a negative image of its subject. You want a candidate who knows how to spin information positively and protect your company's reputation. What to look for in an answer:

• Experience writing ad copy
• Possesses public relations skills
• Creates advertising content quickly and effectively

This is an important question because someone who has experience writing blogs understands the difference in voice and tone. They know that the content must speak to the reader more personally as if they are having a conversation. You want a candidate who understands the major differences in writing styles and creates content to reflect each style. What to look for in an answer:

• Has excellent communication skills
• Experience producing different types of content
• Has a keen eye for identifying high-quality content