Advertising Manager: What is the cost of hiring?

Why hire an advertising manager?

An advertising manager is an essential part of fostering effective marketing outreach. By employing a professional in this industry, your product or service will be expertly marketed and promoted.

A qualified advertising manager can offer:

• Expert marketing strategies
• Increased outreach and profitability
• Promoted brand awareness

Deciding between a full-time vs freelance advertising manager

Deciding whether to hire a freelancer or a full-time employee primarily depends on the amount of advertising required for your business. If your business doesn’t require a lot of advertising, it may be best to hire a freelance advertising manager so you only have to pay for the limited hours actually worked on your project. 

If your business requires a lot of advertising management services, it may be fiscally better to hire a full-time manager. Full-time employees typically have lower hourly costs than freelancers, making them cheaper to hire in the long run. 

What are the ranks of advertising managers?

A large amount of work goes into comprehensive advertising for a company. This involves many people doing different jobs, such as:

• Advertising manager: An advertising manager’s responsibility is to oversee the entire department. They ensure that advertisements are finished and launched on time and meet a specified level of quality. The manager may also assess the results of the advertising. 
• Copywriter: A copywriter’s job is to write the words on the advertisements. For audio advertisements, they may write the scripts as well. Copywriters may have to take into account certain keywords and search engine optimization when they write.
• Graphic designer: The graphic designer’s job is to create the visual shown in the advertisement. They work to create an attractive piece for consumers to look at, and they take into account color and positioning to increase the advertisement’s appeal. 
• Market research analyst: Analysts examine recent trends in the target audience for the company’s product or service. They may also provide copywriters with a list of keywords to use in their copy. 

Where to find advertising managers

To find the right advertising manager for your business, consider trying out a few different recruiting strategies:

• Promote from within. Some members of your advertising and marketing team may already have the experience and drive required to manage the department. Set up interviews with potential candidates to see if they’re right for the position. 
• Post help wanted flyers. Help wanted signs can let the community know about the open position and attract potential applicants.
• Search online. Many quality candidates advertise themselves online in both a freelance and full-time capacity. Reach out to these individuals to gauge their interest in the position at your company. 
• Post your job online. Try posting your advertising manager job on Indeed to find and attract quality advertising manager candidates.

Skills to look for in a great Advertising Manager

A great Advertising Manager candidate will have the following skills and attributes as well as work experience that reflects:

• Copywriting Knowledge
• Firm understanding of marketing techniques and strategies
• Understanding of brand’s unique vision and goals
• Creativity
• Detail-oriented
• A proactive approach to problem-solving

Writing an advertising manager job description

A thoughtful description is important for finding qualified advertising manager candidates. An advertising manager job description includes a compelling summary of the role, a detailed list of duties and responsibilities and the required and preferred skills for the position.

When writing your advertising manager job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on advertising manager jobs, according to Indeed data:

• Marketing
• Advertising
• Marketing manager
• Digital marketing
• Remote work from home
• Advertising manager
• Manager
• Creative
• Account manager
• Advertising agency

Interviewing advertising manager candidates

Strong candidates for advertising manager positions will be confident answering questions regarding:

• Successfully implemented advertising initiatives
• Their favorite campaign in their portfolio
• How they analyze data

Need help coming up with interview questions? See our list of advertising manager interview questions for examples (with sample answers).