Chief Marketing Officer: What is the cost of hiring?

Why hire a Chief Marketing Officer?

The need for new staff, especially leadership roles, can affect both your existing team and your bottom line.

A great Chief Marketing Officer hire can help your business:

• Highlight and achieve strategic goals for metrics surrounding the promotion of your business
• Design marketing campaigns which promote revenue-generating aspects of your company
• Manage the marketing team, outside contractors, and vendors related to marketing promotions

Skills to look for in a great Chief Marketing Officer

A great Chief Marketing Officer candidate will have the following skills and attributes as well as work experience that reflects:

• Using marketing metric tools to track the efficacy of social media, television, print, and online campaigns
• Project development and management
• MBA or business management certifications
• Experience with strategic marketing campaigns
• Outstanding communication skills
• Strategic, high-level thinking

Writing a Chief Marketing Officer job description

A thoughtful description is important to finding qualified Chief Marketing Officer candidates. A Chief Marketing Officer job description includes a compelling summary of the role, detailed list of duties and responsibilities, and the required and preferred skills for the position.

Consider including keywords that job seekers are using to search for Chief Marketing Officer jobs, such as:

• CMO
• Chief Marketing Officer
• Marketing Executive

Interviewing Chief Marketing Officer candidates

Strong candidates for Chief Marketing Officer positions will be confident answering questions regarding:

• Portfolio examples of industry-relevant campaigns they had managed
• Development and improving company profiles in the public image
• Using and managing lead capture and tracking tools

See our list of interview questions for more examples.