Director of Marketing: What is the cost of hiring?

Why hire a Director of Marketing?

A Director of Marketing can directly impact your bottom line and finding the right candidate can help your business to:

• Prepare promotional strategies and develop marketing campaigns to reach new potential customers
• Create the “brand messaging” and “brand voice” and then ensure that this is consistent across all marketing channels
• Manage the marketing staff

Skills to look for in a great Director of Marketing

A great Director of Marketing candidate will have the following skills and attributes as well as work experience that reflects:

• Bachelor’s degree in marketing, journalism, public relations or a related field
• Five or more years of experience in marketing and/or advertising in an increasingly senior level capacity
• Demonstrable experience in the specific industry, e.g., hospitality, retail, manufacturing, etc.
• Excellent leadership and managerial skills
• Creative thinker and problem solver
• Attention to detail

Writing a Director of Marketing job description

A thoughtful job description is important for attracting highly qualified Director of Marketing candidates. A complete Director of Marketing job description includes a well written summary of the role, a thorough list of duties and responsibilities, and the required and preferred skills for the position.

Consider including keywords that job seekers are using to search for Director of Marketing jobs, such as:

• Marketing Director
• Director of Marketing
• VP of Marketing

Interviewing Director of Marketing candidates

Strong candidates for Director of Marketing positions will be confident answering questions regarding:

• Leadership and people management approaches
• What metrics they use to determine a campaign’s success or failure
• Market research and analytics tools and techniques

See our list of interview questions for more examples.